Case Study: Straight Consulting
Orthodontic consultants looking for a fresh responsive website as unique as them!
About Straight Consulting
Tracy was once a treatment coordinator (TC) for orthodontic practices who consistently surpassed their doctors’ dreams of case acceptance and business growth. She realized she could teach other TCs her skills and started Straight Consulting – the “fresh blood of orthodontics.”
Changing the game in orthodontic consulting
Tracy brings a spin to orthodontic consulting – she is the only orthodontic consultant who is still practicing as a Treatment Coordinator during her spare time. She’s always on top of the latest trends in orthodontics, being knowledgeable of the orthodontic trenches doctors face every day and what modern coaching tools they need to grow their business.
This is what she wants her website to reflect: Modern, fresh, and unique.
Orthodontic consultants website objective:
- Candid Photo Shoot: Tracy and her team wanted to show their approachable, engaging nature, and they did a fun photo shoot with actual clients to tell their story and show they are personable, fun, engaging, and modern.
- Fun & Modern Colors: Browse through Straight Consulting’s site, and you’ll notice modern, pop colors used strategically. Their brand uses coral and tiffany blue. We took those colors and added yellow as a fun color theme throughout the site.
- Addressing Barriers: Being a TC herself, Tracy is always in touch with the latest TC coaching techniques. She and her team understand the barriers orthodontists go through every day. To showcase their expertise, we used engaging icons and content that directly addresses those barriers and how orthodontists can overcome them.
What did Tracy say?
“Fantastic company to work with. They have their stuff together!! Love our new site and all the neat features Roadside put into it.
“Straight Consulting will certainly be utilizing Roadside’s talents with our orthodontic and pediatric client offices!! Thank you!!”
Tracy, Orthodontic Consultant
Straight Consulting | straightconsulting.com
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