Case Study: Straight Wire Consulting

Orthodontic consultants looking for a fresh responsive website as unique as them!

View the Full Website
Read our case study about orthodontic consultants Straight Wire Consulting's new responsive website.

About Straight Wire Consulting

Tracy and Tuesday were once treatment coordinators (TCs) for orthodontic practices who consistently surpassed their doctors’ dreams of case acceptance and business growth. They realized they could teach other TCs their skills and started Straight Wire Consulting – the “fresh blood of orthodontics.”

CHANGING THE GAME IN ORTHODONTIC CONSULTING

Headshot of Tracy who is one of the owners at Straight Wire Consulting

Then: Treatment Coordinator

Now: Orthodontic Consultant

Then: Treatment Coordinator

Now: Orthodontic Consultant

Headshot of Tuesday who is one of the owners at Straight Wire Consulting

Then: Treatment Coordinator

Now: Orthodontic Consultant

Tracy and Tuesday bring a spin to orthodontic consulting – they are the only orthodontic consultants who are still practicing as Treatment Coordinators during their spare time. They always are on top of the latest trends in orthodontics, being knowledgeable of the orthodontic trenches doctors face every day and what modern coaching tools they need to grow their business.

This is what they want their website to reflect: Modern, fresh, and unique.

Bringing a Fresh Breath of TC Coaching on Any Device

Our Objective: Tell Straight Wire Consulting's story and show off their engaging nature

  • Candid Photo Shoot: Tracy and Tuesday wanted to show their fun, engaging nature, and they did a fun photo shoot with actual clients to tell their story and show they are personable, fun, engaging, and modern.

  • Fun & Modern Colors: Browse through Straight Wire Consulting’s site, and you’ll notice modern, pop colors used strategically. Their brand uses coral and tiffany blue. We took those colors and added yellow as a fun color theme throughout the site.

  • Addressing Barriers: Being TCs themselves, Tracy and Tuesday are always in touch with the latest TC coaching techniques. They understand the barriers orthodontists go through every day. To showcase their expertise, we used engaging icons and content that directly addresses those barriers and how orthodontists can overcome them.

Examples of Straight Wire Consulting's new responsive website to market orthodontists

View the Before & After

Use the button below to toggle back and forth.

Scroll inside the window to view site.

Straight Wire Consulting screenshot of their new responsive orthodontic consulting website on desktop
Straight Wire Consulting screenshot of their old orthodontic consulting website on desktop
Straight Wire Consulting screenshot of their new responsive orthodontic consulting website on mobile
No Mobile Before

Are You A Straight Wire Consulting Client?

If so, we have exclusive offers just for you. Contact us for more info!
Get In Touch
Let’s talk about your website and marketing goals.
Talk to Us
or
Did You See Straight Wire?
Check out their website
See it Now