Revamp their messaging, simplify the user experience, and offer a free test drive.
Focus on the benefits.
The old website didn’t explain how AADOM could help office managers’ problems.
We honed in on the copy and kept asking ourselves this one question: “What’s in it for me?”
Every word tackles the barriers office managers face every day (no time, feeling isolated, have meaning to their careers).
Simplify the user experience.
The old website’s navigation displayed EVERY educational piece and program. It was overwhelming to look at.
We simplified the navigation so anyone can understand AADOM’s offering.
We created a Members Dashboard for current members to find their benefits in one location.
Free test drive.
AADOM offers a ton of FREE resources for non-members, but the old website didn’t show it.
To showcase those freebies, we created a free test drive on the homepage.
Anyone could take AADOM on a test drive and try out some of their amazing resources for free. This gave AADOM a lead to convert them into an AADOM (paying) member.
AADOM’s leads increased by 600% within the first month of launching their website – all because of this lead generation.
Dental offices were closing everywhere because of COVID-19. The pressure sat on office managers’ shoulders to help their doctors open safely while generating revenue.
AADOM came to us to launch their AADOM Cares Resources campaign.
This campaign gave office managers easy access to free resources to help practices thrive. We:
Created an AADOM Cares Resources page within 24 hours
Updated the hero area to drive traffic to the page
Showcased Heather Colicchio (AADOM’s founder) prominently to deliver her uplifting message that everything was going to be okay
From there, AADOM heavily promoted the page on social.
AADOM is a beast when it comes to content. They’re producing relevant content for their members (and new members). We took that content and marketed it for AADOM by:
Creating evergreen blog posts from articles their members submit
Optimizing pages, blogs, and the website
Creating Google My Business social posts for AADOM to promote their blog posts
Creating new landing pages whenever a campaign started
Because of ongoing marketing, AADOM is THE place for office managers to access relevant content. Google loves that.
“Working with Roadside Dental Marketing is the best decision you can make for your practice. Not just because they build sleek and intuitive websites but because they truly bring your brand to LIFE! AADOM has been so fortunate to work with such a creative team. We trust Roadside with the most important part of our business, our customer-facing message. Thanks, Roadside team!”
