The American Association of Dental Office Management … Opens in a new window to AADOM’s website… empowers, educates, and connects dental office managers across North America. Their members receive gobs of resources to grow into superstars at their dental offices. Plus, they connect with like-minded peers to grow, network, and make lifelong friends.
AADOM had A TON of materials, content, and programs to share with their 4800+ members. With so many resources, their old website:
Had a mediocre, too complicated user experience
Confused current members on where to access their materials
Was messy and didn’t reflect their high-end brand
Wasn’t clear on who and what AADOM provides
They needed their new website to:
Reflect their high-end brand
Make it super easy for current members to access their resources
Provide a user-friendly experience
Have a solid call to action for potential and current members
Focus on the benefits for office managers
Revamp their messaging, simplify the user experience, and offer a free test drive.
The old website didn’t explain how AADOM could help office managers’ problems.
We honed in on the copy and kept asking ourselves this one question: “What’s in it for me?”
Every word tackles the barriers office managers face every day (no time, feeling isolated, have meaning to their careers).
The old website’s navigation displayed EVERY educational piece and program. It was overwhelming to look at.
We simplified the navigation so anyone can understand AADOM’s offering.
We created a Members Dashboard for current members to find their benefits in one location.
AADOM offers a ton of FREE resources for non-members, but the old website didn’t show it.
To showcase those freebies, we created a free test drive on the homepage.
Anyone could take AADOM on a test drive and try out some of their amazing resources for free. This gave AADOM a lead to convert them into an AADOM (paying) member.
AADOM’s leads increased by 600% within the first month of launching their website – all because of this lead generation.
Watch our video and hear Kim and Lorie announce AADOM’s new website.
You can’t launch a website and expect people to flock to it. It’s crucial to build excitement.
We helped AADOM hype up their website launch by creating:
This type of campaign spreads awareness, excitement, and traffic to the new website to show Google that AADOM is the place to be.
Dental offices were closing everywhere because of COVID-19. The pressure sat on office managers’ shoulders to help their doctors open safely while generating revenue.
AADOM came to us to launch their AADOM Cares Resources campaign.
This campaign gave office managers easy access to free resources to help practices thrive. We:
From there, AADOM heavily promoted the page on social.
With this campaign:
See the actual results below!
AADOM is a beast when it comes to content. They’re producing relevant content for their members (and new members). We took that content and marketed it for AADOM by:
Because of ongoing marketing, AADOM is THE place for office managers to access relevant content. Google loves that.
The results from the website launch and marketing
Increase in Leads
Increase on Time Spent on Page
Decrease in Bounce Rate
Increase in New Users
Increase in Desktop Traffic
Increase in Mobile Traffic
New Links per Month
Increase in Traffic From Social
Increase in Traffic From Search
Increase in New Members
Increase in Page Views
Increase in Users