Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Case Study: Simpsonville Dental Associates

A lighthearted dental website that makes you smile out loud!

About Simpsonville Dental Associates

As the oldest dental practice in Simpsonville, SC, the doctors at Simpsonville Dental Associates wanted a new dental website that showcased their commitment to delivering “complete” dental care where patients can receive all their dentistry under one roof.

P.S.: They’re super nice too!

Dental website objective:

Show off the dentists’ expertise and laid-back personalities.
  • Use of real life photography and videos: Simpsonville Dental Associates understood the importance of using real content to showcase their personalities. They hired a photographer and videographer to show off the team’s personalities and modern technologies.
  • Creating fun and trustworthy content: The SDA team wanted content with the perfect blend of conversational professionalism. Working closely with the team, we adapted the content to their voice with punchy headlines and genuine explanations to combat their patients’ barriers.
  • A fresh design that makes an impact: The use of pops of color and subtle textures go a long way in creating a friendly, clean design. We took the colors from SDA’s logo and created a fun, modern design – the perfect touch to their photos and personality.

View the website design before + after:

before new responsive simpsonville
after new responsive park pediatric

Real results from the launch of this dental website


Increase in mobile traffic


Increase in page views


Increase in sessions

Shannon Mackey, Roadside's CEO + Head Cheerleader
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Roadside's President with 20 years in the dental industry
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