Case Study: Aesthetica Contemporary Dentistry
About Aesthetica Contemporary Dentistry
Located in the heart of Seattle, WA, Aesthetica Contemporary Dentistry built their reputation throughout the community as having a modern outlook on dental care with their high-tech technology, unique expertise, and 5-star customer service.
Aesthetica Contemporary Dentistry is near high-tech companies throughout the Greater Seattle area, including Amazon, Google, and Microsoft.
Every day we rely on their products and services to make our lives easier, and this dental practice is no exception. Aesthetica integrates technology designed to make their patients’ visits comfortable and precise.
Aesthetica wanted a website that reflected their dedication to the latest technologies and their high-end expertise. They are the Amazon of dentistry!
To make their website vision a reality, Aesthetica purchased our Ultimate Website Package, and our creative gears started churning.
Our Objective:
- Design Investment: With the Ultimate Website package, our designers had the creative freedom to achieve Aesthetica’s vision. From customized buttons to strategically placed photos, it’s immediately clear this website shouts “Seattle dentist.” Take a closer look at the logo: We used their colors as the pop color to grab your eye and draw you to learn more about this office. By using charcoal and whites as contrasts, you can quickly scroll through the website but understand Aesthetica’s message right away.
- Customized Animations: Aesthetica Contemporary Dentistry is located right by Lake Union, where seaplanes land every day and the Space Needle is seen beyond the horizon. To emphasize their high-tech office, our designers and developers concocted a custom animation of a seaplane landing on the lake with the Space Needle in the background. Also, we created moving icons and custom animations to further enhance the sleek, modern feel patients can expect from Aesthetica Contemporary Dentistry.
- Photos Speak Volumes: We always preach the importance of a photo shoot. Aesthetica didn’t disappoint. With our customized design combined with photos of their office, there’s no questioning Aeshetica’s commitment to providing the best conveniences and dental care for their patients.
Scroll inside the window to view site.
Aesthetica launched their website... then what?
When you launch your new responsive website, it’s important to share the news and get people to visit your website. There are many simple methods you can do to help make the most of your newly launched site. Aesthetica Contemporary Dentistry wanted to shout the exciting news of the launch of their new website from the rooftops, so they decided to go with a Scavenger Hunt campaign. How does it work?
Why should people care you launched a new website? You have to give them an incentive. With Aesthetica’s Scavenger Hunt Campaign, we created a landing page with a form for people to answer questions about the website. When patients answered the questions and submitted the form, they were entered to win 3 amazing prizes:
- Prize 1: Amazon Gift Card ($300 Value)
- Prize 2: Amazon Gift Card ($200 Value)
- Prize 3: Amazon Gift Card ($100 Value)
The prizes have been decided; the landing page is created; now, it’s time to share the news! With our help, Aesthetica announced their new website through blog posts, email blasts, word of mouth, and social media. By enticing their community with the opportunity to win prizes, their patients responded:
- From one email blast, about 90 people entered the contest overnight
- With Facebook Ads, the Scavenger Hunt promotion reached over 1000 people
After three months, the contest ended. How did Aesthetica do? With 321 entries, the campaign was a success! By a random drawing, this Seattle practice announced their winners through social media and encouraged the community to stay tuned for future contests.
What did Aesthetica say?
“Working with Roadside has been a dream come true! Every single person we worked with at Roadside gave us their undivided attention and guidance when we needed it, and knowing we aren’t necessarily website savvy, were certainly patient with us.
“They took our vision and brought it to life. Our feedback from patients has consisted of nothing but glowing reports. They love the ease of use, mobile-friendly interface, and streamlined, sleek, modern feel. It’s everything we dreamed of, and so much more!”
Lori, Practice Administrator
Aesthetica Contemporary Dentistry | aestheticasmiles.com
Within three months, the results couldn’t be any more incredible:
New Patients In One Month
Mobile Views
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