Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Case Study: Harmony Dental

Rebranding to meet the needs of evolving patient relationships (essential for every thriving practice).

About Harmony Dental

Harmony Dental joined the Roadside family in 2014 and never looked back. They understood a patient’s first glimpse into their practice was online. They needed a website to showcase their value-based approach to dentistry and their mission to provide outstanding dental care with an atmosphere of excellence and integrity, and we worked together to achieve that.

Image compilation of Harmony Dental’s outdated website.

The Challenge

Overhauling their image to reflect their ultimate patient experience

By 2021, Harmony Dental’s website was an outstanding example of how to build a solid online presence. Here’s what was working well:

  • SEO strategy with relevant content
  • Visibility for local searches
  • Self-sustaining marketing efforts

However, Harmony Dental wanted to rebrand and focus in on the ever-critical first impression for patients online. They needed:

  • Optimized technology for better user interactions
  • Fresh, modern colors and logo to align with patients’ changing tastes
  • A contemporary, easy-flowing vibe throughout the site
  • Updated messaging to reflect their perfect patient experience

The Solution
Rebrand to exemplify their values while delivering a first-class patient experience.
Image compilation of Harmony Dental’s new website.
Keep up with their brand’s promise to patients:
  • Every visual aspect is tailored to show their practice’s dedication to integrity, family, and health through a modern, friendly design.
  • We updated the look and feel of the site to use clean, fresh colors and a contemporary logo to appeal to the changing tastes of patients.
Upgrade to the best technology:
  • We optimized to provide faster load times, increased mobile compatibility, and smooth user interactions for a positive patient experience.
  • We implemented flowing page layouts to allow patients to scan and find information on them quickly.
Double down to deliver the complete patient experience online:
  • Harmony Dental’s website now showcases how they make going to the dentist comfortable, affordable, and convenient. Every photo on the website was updated after a custom photoshoot.
  • Patients can now see what their entire experience will be like before they walk through the door.
Image compilation of Harmony Dental’s new website.
Shannon Mackey, Roadside's CEO + Head Cheerleader
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Roadside's President with 20 years in the dental industry
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