Case Study: Harmony Dental
About Harmony Dental
Harmony Dental joined the Roadside family in 2014 and never looked back. They understood a patient’s first glimpse into their practice was online. They needed a website to showcase their value-based approach to dentistry and their mission to provide outstanding dental care with an atmosphere of excellence and integrity, and we worked together to achieve that.
The Challenge
Overhauling their image to reflect their ultimate patient experience
By 2021, Harmony Dental’s website was an outstanding example of how to build a solid online presence. Here’s what was working well:
- SEO strategy with relevant content
- Visibility for local searches
Self-sustaining marketing efforts
However, Harmony Dental wanted to rebrand and focus in on the ever-critical first impression for patients online. They needed:
- Optimized technology for better user interactions
- Fresh, modern colors and logo to align with patients’ changing tastes
- A contemporary, easy-flowing vibe throughout the site
Updated messaging to reflect their perfect patient experience
- Every visual aspect is tailored to show their practice’s dedication to integrity, family, and health through a modern, friendly design.
- We updated the look and feel of the site to use clean, fresh colors and a contemporary logo to appeal to the changing tastes of patients.
- We optimized to provide faster load times, increased mobile compatibility, and smooth user interactions for a positive patient experience.
- We implemented flowing page layouts to allow patients to scan and find information on them quickly.
- Harmony Dental’s website now showcases how they make going to the dentist comfortable, affordable, and convenient. Every photo on the website was updated after a custom photoshoot.
- Patients can now see what their entire experience will be like before they walk through the door.
What did Harmony Dental say about their time with Roadside?
“So people search for us, they find us, and then they like what they see…So this is the effort of many years of working with you guys. And now we’ve gotten to the point where it’s just organically working. It’s just maintenance, really.”
Dr. da Costa, Superb Dentist
Harmony Dental | harmonydentalbeaverton.com
Hear more on our Instagram page: roadsidedental_mktg
“It is just like working with your friends at your office. Besides all the great customer service and support, of course, there are the results. Our online presence has continually grown since we have been working with Roadside. We are in an extremely competitive market, yet they have been able to deliver results for us.“
Kathy, Rockstar Business Manager
Harmony Dental | harmonydentalbeaverton.com
Want to hear Kathy talk more about working with Roadside?
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