Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Case Study: Law Orthodontics

See how Dr. Law became the go-to orthodontist for millennials (AKA busy moms).

About Law Orthodontics

“Spreading joy with a smile” – that’s Dr. Maggie Law’s mission when she decided to open Law Orthodontics … Opens in a new window to Law Orthodontics’ website… in January 2020. She had board certification and modern services – all she needed was new patients.

Law Ortho's previous challenges with finding new patients, no online presence, and creating a seamless experience.

The Challenge

Maggie knew her customer persona: the busy millennial mom. As a busy momma herself, she knew to win over her dream patient, she needed a:

  • Streamlined patient experience from her website to the office
  • Trusting impression that she’ll take care of the kiddos
  • Strong message to stand out right away

She wanted her website:

  • Millennial-friendly, so the mommas could do everything online
  • Clear and simple so everything can be found right away
  • To climb Google rankings quickly

The Solution

A personalized design with personality and online efficiency.

AADOM's new website with a Members Dashboard, simple navigation, and a free test drive.
Personalized design.
  • Maggie wanted a preppy but joyful website to portray her bubbly personality. But, she only had family photos and couldn’t do a full photoshoot.
  • We created an airy website using pops of color, lots of white space, and modern fonts.
  • We strategically placed her gorgeous family photos to give off a happy and positive personality.
Personality copy.
  • The website needed to evoke a positive message and vibe.
  • All of the copy focuses on “you” with fun blurbs that every millennial mom wants to read.
  • The website is filled with trust-building factors by highlighting her board certification, Invisalign rockstar status, and patient testimonials.
Online efficiency.
  • The busy mom needs convenience and Maggie wanted her website to scream it while clearly showing what she does.
  • Her patients can do everything on her website, including booking appointments online, scheduling a virtual consultation, text messaging, and filling out forms.
  • Patients can easily get what they need from Maggie no matter what device they’re, making the entire process stress free.
AADOM's new website with a Members Dashboard, simple navigation, and a free test drive.
Shannon Mackey, Roadside's CEO + Head Cheerleader
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Roadside's President with 20 years in the dental industry
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