Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Case Study: Arch Dental in Fargo, ND

Letting the dentist tell his story through a new dental website.
An example webpage from Arch Dental with the doctor's face in the corner

About Arch Dental

Dr. Derek Harnish is a dentist in Fargo who wanted a website portraying his team’s personality and his commitment to delivering high-quality, comprehensive care.

For every patient that walks through Arch Dental’s doors, Dr. Harnish performs a thorough comprehensive exam, focusing on the four pillars of an exceptional smile: esthetics, function, structure, and biology. That drive is featured on the website, telling the Fargo community Dr. Harnish’s story.

Objective: Design a unique website demonstrating the Arch Dental team’s personality and expertise.

  • Using real photography: Dr. Harnish’s site is real and genuine because it shows off real photos. He knew a dental website would make a first impression of his practice, so he hired a photographer to help develop a personal connection with patients through his website.
  • Using real videos: Photos and videos together will make a real impact – Dr. Harnish saw this potential. He hired a videographer AND photographer to capture the emotional aspect of his practice to tell a story through his website.
  • Developing an emotional connection: If you think about it, would patients rather come to an office with real patient photography or stock photography? Developing an emotional relation to potential patients is worth the investment.
View the before + after:
Before Arch Dental's new responsive website was built
The new, modern Fargo Dental Website
This website's results speak for themselves

Increase in mobile traffic


Increase in page views


Increase in sessions

Shannon Mackey, Roadside's CEO + Head Cheerleader
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Roadside's President with 20 years in the dental industry
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