Case Study: Arch Dental in Fargo, ND
About Arch Dental
Dr. Derek Harnish is a dentist in Fargo who wanted a website portraying his team’s personality and his commitment to delivering high-quality, comprehensive care.
For every patient that walks through Arch Dental’s doors, Dr. Harnish performs a thorough comprehensive exam, focusing on the four pillars of an exceptional smile: esthetics, function, structure, and biology. That drive is featured on the website, telling the Fargo community Dr. Harnish’s story.
Objective: Design a unique website demonstrating the Arch Dental team’s personality and expertise.
- Using real photography: Dr. Harnish’s site is real and genuine because it shows off real photos. He knew a dental website would make a first impression of his practice, so he hired a photographer to help develop a personal connection with patients through his website.
- Using real videos: Photos and videos together will make a real impact – Dr. Harnish saw this potential. He hired a videographer AND photographer to capture the emotional aspect of his practice to tell a story through his website.
- Developing an emotional connection: If you think about it, would patients rather come to an office with real patient photography or stock photography? Developing an emotional relation to potential patients is worth the investment.
Hear it straight from Dr. Harnish
“It was really important to me to have actual photos of my work and my patients. Every time I look at dentists’ website and they use stock photography, I immediately wonder, ‘Why?’ I think patients will do the same thing.
“It robs the authenticity and integrity that I think people are trying to establish by using photography in the first place.”
Dr. Derek Harnish, Fargo Dentist
Arch Dental | archdentalfargo.com
Increase in mobile traffic
Increase in page views
Increase in sessions
View more dental website design case studies from Roadside
