About Arch Dental
Dr. Derek Harnish is a dentist in Fargo who wanted a website portraying his team’s personality and his commitment to delivering high-quality, comprehensive care.
For every patient that walks through Arch Dental’s doors, Dr. Harnish performs a thorough comprehensive exam, focusing on the four pillars of an exceptional smile: esthetics, function, structure, and biology. That drive is featured on the website, telling the Fargo community Dr. Harnish’s story.
Objective: Design a unique website demonstrating the Arch Dental team’s personality and expertise.
- Using real photography: Dr. Harnish’s site is real and genuine because it shows off real photos. He knew a dental website would make a first impression of his practice, so he hired a photographer to help develop a personal connection with patients through his website.
- Using real videos: Photos and videos together will make a real impact – Dr. Harnish saw this potential. He hired a videographer AND photographer to capture the emotional aspect of his practice to tell a story through his website.
- Developing an emotional connection: If you think about it, would patients rather come to an office with real patient photography or stock photography? Developing an emotional relation to potential patients is worth the investment.