See how this startup went from general services to a cosmetic-focused practice in three years!
About Nashville Dentistry Co.
Dr. Ashish Patel opened Nashville Dentistry Co. … Opens in a new window to Dr. Patel’s dental website… in the heart of Brentwood, TN. He envisioned his new business as a modern, cutting-edge practice to reflect his advanced skills and training. His goal was to have a cosmetic-focused dental practice but needed to start off with broad, bread-and-butter services to grow.
The Challenge
Being a fresh, new dental practice, Dr. Patel had A LOT to deal with, including:
Needing an online presence (website, social media, Google My Business listings, etc.)
Dealing with the construction of his new office
Figuring out the logistics of running a business
Dr. Patel knew he needed to hit the ground running – and fast. He needed his new website to:
Reflect the same modern, sleek look of his office
Show off his expertise and the technology he’s invested in
Evoke trust and respect to anyone landing on his site
Create a modern + friendly experience. Go big + bold with the design.
Telling a story through videos + photography.
Stock photos are old school (and lame!). People spot them instantly.
Dr. Patel knew this and invested in a professional videographer and photographer.
We created an interactive video hero area, giving users a virtual tour of the office.
The virtual tour continued with his custom photos peppered throughout the site.
Going bold with the design (just like the doc).
Dr. Patel didn’t want his website a boring, templated design.
His office is clean, sleek with the best dental technologies available. He wanted his website the same way.
Keeping the website fresh and clean, we used white space and bright greens to grab people’s attention right away.
Created custom borders and overlays to match the office’s architecture and aesthetics.
Convenience from the website to the office.
People are busy. And, they have many barriers of visiting dentists – avoiding them altogether.
Dr. Patel breaks down those patient barriers with valet parking, modern technology, early and evening hours, and TVs in the ceilings.
He kept it going online by allowing people to schedule their appointments online, offering virtual consultations, and offering New Patient Specials.
From the office to the virtual experience, his website features all of his conveniences. We show his office décor through photos, placed large calls to action to book online, created a dedicated dental virtual consultation page, and stated his New Patient Specials throughout the site.
Placed multiple trust factors with testimonials and “Top Dentist” awards as his practice grew.
Dr. Patel’s growth skyrocketed from the beginning.
Here's what happened 6 months after launching his site:
600
Visits to his site every month.
30%
Growth in every quarter
Fast Forward 3 Years
Dr. Patel is refining his practice to cosmetic dentistry.
Featured in local news stations
Won multiple awards as a top dentist in Nashville
Won Dental Office Design of the Year by the ADA
The Numbers don't lie
His online presence is outstanding.
1000+
Website Visits Per Month
570
Keywords Indexed
300+
Backlinks
50%
Traffic from Organic Search
What did Dr. Patel say?
“Kelsey is an asset to work with. His team is very dynamic and has helped me grow my business. They are very receptive to suggestions and implementing strategies. They also are cutting edge with staying on top of SEO, marketing, and adapting to the ever changing market. Highly recommend.”
CLICK HERE AND SEE HOW WE HELPED
CLICK HERE AND SEE WHAT DR. PATEL DID
