Let’s be real. Most people don’t read every word on a website – they skim read, meaning users are only absorbing a few keywords here and there to get the answers they *think* they need (what are the hours, what services are offered, etc).
So how do we fill those blank spots to paint a complete picture? Imagery.
Throughout Lucas Ortho’s website, we scattered pops of color with a TON of professional photos. These photos tell a story that users can relate to. As with the phrase “actions speak louder than words,” think of the images as the actions.
So by the looks of it, Lucas Ortho’s actions include: helping children smile, goofing around, creating a welcoming atmosphere, always smiling, and so on.
What parent doesn’t want that for their kid (or themselves)?
One more way Lucas Ortho earns the trust of parents is by answering their FAQs within the content. By having relevant content that addresses patient barriers like time and money, users are more likely to stay on the page longer, click more links, and take action (schedule a consultation, call, email, etc.).
