You’re launching a new website! Congratulations! You held a photo shoot, collaborated with your designer, reviewed content, and the day is finally here – your fresh new website is ready to launch and “wow” your customers. Now it’s time to sit back, relax, and just wait for all those customers to find you.
Well… not quite. Launching your new website is exciting, but it’s not the end of the road. Now you face the challenge of driving qualified traffic to it. What can you do to promote your new website?
The good news is there are a TON of simple strategies you can do yourself to drive traffic to your new website. Here are some of our favorites:
Ideas to promote your new website
1. Make it a habit to regularly add new content.
Blogging is a great way to keep your website fresh and relevant long after it’s launched. Regularly producing unique content results in increased visibility in searches (which is awesome) and more opportunities to get linked to (also awesome). Now is the time to make it a habit to produce fresh content each month!
Writing blog posts doesn’t have to be complicated or time-consuming. Struggling for ideas? Here are a few topics to get started with:
- Answer customers’ frequent questions
- Describe your products or services in detail
- Share how your business supports the community
- Promote another local business in your area
Within your posts, link to pages on your site that are relevant to the topic to lead readers to more useful content. If you mention other businesses or link to other websites in your post, reach out to them to see if they’ll share your post on their social media accounts.
2. Share your new website on social media.
You probably already have an audience of raving fans on social media – make sure they see your brand new website! In addition to sharing the news of the launch, highlight the benefits of visiting your website, such as new resources, special offers, or an improved user experience.
3. Use email marketing.
One popular way to promote your new website is through an email newsletter. Use your monthly newsletter to highlight new content, specific pages, helpful resources, and blog posts each month.
4. Use Facebook Ads.
With Facebook Ads, you can target specific areas, interests, ages, and more. Facebook ads are a flexible way to promote your new website within your budget, making them a cost-effective option to gain traffic.
5. Ensure your directories and social accounts are accurate.
Most online directories and social media sites include an area where you can include a link to your company’s website. Verify your information is accurate, complete, and contains a working link to your site.
There are hundreds of online directories, but here’s a handy list of 50 sites to start with to promote your new website.
6. Create a list.
Create a “Top 5” or “Top 10” list designed to promote different features of your new site and share it on your blog and social media. For example: Top 5 Resources Our Dental Patients LOVE on Our New Website!
7. Connect with other local businesses.
Social media is an incredible tool to create connections with other businesses in your area! Find people and organizations you wish to connect with and introduce yourself. Strike up a conversation! Creating relationships is a natural way to get to know your community and, indirectly, to spread the word about your company and website.
8. Add a link to your email signature.
This one is simple and a bit of a no-brainer, but it works! Include a working link to your website in your professional email signature. Have your employees do the same.
9. Use LinkedIn to promote your new website.
With more than 500 million users and 10 million job listings, LinkedIn is a professional force to be reckoned with. Make sure your business profile is up to date and contains a link to your website. Link to your website on your personal profile as well.
You may want to consider starting or joining a group relevant to your business; this opens up the opportunity to create conversations and relationships that could ultimately lead to increased awareness of your brand, site, and services.
10. Don’t forget YouTube.
Did you know YouTube is the second largest search engine in the world? It makes sense, then, to be sure your business has a presence on it. Not only does Google index content on YouTube, but others can share and embed your videos, increasing your visibility.
Make sure to optimize videos with a call to action that links to your website.
Creating simple, brief, and informative videos for your channel is easy! Here are a few posts to help you get started:
- How to Optimize Videos for Your Marketing Strategy
- Product Recommendations for Simple DIY Smartphone Video
To sum up, all of the ideas and tips listed above shouldn’t be limited to when you launch your new website – these are all things you can build on over time to promote and market your business effectively online.
While the promotion ideas listed above are pretty simple to handle in-house, if you’d like help, advice, or just a listening ear, feel free to schedule a time to chat with Angela or give us a call at (360) 283-5001. We’ve been building websites and coming up with out of the box marketing ideas for dentists and other small businesses for nearly 20 years. We’d love to collaborate to help you build YOUR business!
Editor’s note: This post was originally published in February 2012 and has been completely revamped for comprehensiveness and timeliness.