Your ideal patients are online. No ifs, ands, or buts. You must have a website that stands the test of time and reflects your practice philosophy. So… what do you need to have a website that grabs your ideal patients’ attention? That’s what Arron...
COVID-19 Resources
Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.
As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.
We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.
First and above all, we want to help you help others.❤️
Check back regularly, as we’re updating our resources frequently.
Arron George
About The Author
As Roadside’s Website Development Director, Arron George, and dental marketing are like two peas in a pod. He has spent the more than 10 years creating beautiful websites that help practices achieve online greatness.
With a background in content marketing, Arron is passionate about helping dentists find their unique voice so they can stand out from the crowd and rise to the top of Google.
Despite being a reserved Brit, he is eager to bring authenticity and excitement to online marketing. A cheeky quip or light-hearted story can really bring a piece of content to life and take it to the next level. Arron desires to help all practices find their personality and place online.
Dental Marketing Tips & Ideas |6 min read
Find Your Target Audience on Social Media
A key question to start with when planning your social media strategy is this: Do you know where your ideal customers spend most of their time online? According to … This text opens a new tab to stats about social media…TechJury, more than 3.1 billion...
What is the Second Largest Search Engine in the World?
When it comes to search engines, we all know Google is on top, with more than 75% of the search market share. More than 3.5 billion searches are performed on Google every single day. Do you know which site comes in next as the second largest search engine in the...
How to Use Images to Enhance Your Marketing Efforts
Not long ago, I watched a webinar titled “Your Ideas to the Power of 10” hosted by Andrea Vahl. She was explaining how to use images to effectively market your business and demonstrated how to evaluate the REAL power of an image. No surprises – the takeaway from...
How To Optimize Videos For Your Dental Marketing Strategy
Editor’s Note: This post was originally published in 2015 and has been updated for accuracy and comprehensiveness. Video marketing is growing as an integral part of most businesses’ social media strategy, with YouTube as the major sharing platform. YouTube...
How to Become a Facebook Marketing Master
You have probably read blog post after blog post about how to master Facebook marketing to help your business attract new customers. Well, first off, Facebook alone will not make your business successful, but it is a VITAL part of your marketing arsenal – especially...
How to Find the Dental Marketing “Sweet Spot”
“Here comes the pitch!” You swing and miss. “The second pitch!” Hits the end of the bat and is a foul ball. “Third pitch!” Hits the handle of the bat and stings your hands. What went wrong? You hit two out of three balls, but you never made contact with the “sweet...
Top 7 Facebook Ad Questions Answered
“Ahhhh, no one is seeing my posts!” “What? Facebook wants me to pay for people to see my content?” “Everyone keeps telling me to use Facebook Ads, but where do I start?” These are probably the three most popular sentences uttered by small business owners when it comes...
Dental Influencers: The Top 5 Must-Follow Twitter Profiles
Some common Twitter questions we are asked by many dentists are: “Who should I follow on Twitter and why?” and “Who shares good content I can learn from?” This blog will look to answer those questions by identifying five Twitter profiles that are essential for...
How to Use the Facebook Services Tab in Your Dental Marketing
You may or may not have noticed, but Facebook has added a helpful little feature on your business page. In the column on the left side of the page, you will find a tab called Services – click on it, I dare you. Is it empty? If so, it shouldn’t be. You want it to look...