Gone are the days of hiring an agency to just handle SEO, reviews, social media, blogging, and marketing for your practice – the new reality is that today’s marketing cannot just be bought off the shelf. To be successful online and offline, dental practices and other small businesses MUST do some of the work. Before you protest and tell us you’re WAY too busy for that – did you know many Roadside employees come from busy dental practices just like yours? That’s right – our team has more than 60 years of combined experience in dental. In other words – WE GET IT. Here’s the truth: You can totally do it. Together with your team, you can master dental marketing ideas in just a few minutes a week – and we’ve created a tool to help you nail it: Weekly Coach.
What is Weekly Coach?
Weekly Coach is a weekly email subscription that contains ready-made social media posts, customizable blog ideas, specific action items for your team to complete, coaching, and education to help you motivate, train, and inspire your team, tools, and ideas for in-office marketing campaigns, and more. Curious what it’s all about? Ask us for a test drive.
Make the most of the marketing amazingness in Weekly Coach with a few simple steps: First, talk to your Account Manager about your goals and any questions you have. If you’re less tech-savvy, not to worry! We have helpful how-to videos we can share with you and your team. Be open and honest about your concerns and we’ll help you get set up for success. When you receive your Weekly Coach email, here’s what you can expect to see: Social Posts: Ready-made graphics focus on a specific topic each week. Customize your caption, link to your website or blog, and schedule them to post on your social accounts. More than 40% of consumers say that information found via social media affects the choices they make for their health and 41% of people say social media would affect their choice of a specific medical professional. Weekly Coach helps you use networks like Facebook, Twitter, Instagram, Pinterest, and Google+ to your advantage. Blogs: Download, customize, and post easy-to-use blog templates to keep your blog current and fresh. Even better – use our Blog Blueprint system, with helpful prompts and questions to make writing unique content easy-peasy. Blogging is one of the BEST ways to get to the top of Google – when search engines see relevant, unique content on a regular basis, this impacts your site’s ranking in a super awesome way. In fact, healthcare companies who blog see a 55% increase in site traffic. Coach Focus: Each month, you’ll get a specific marketing focus for your team to master. Demystify in-office marketing and help your team feel comfortable talking to patients about reviews, referrals, and more. Who cares? NEW PATIENTS. 62% of patients use online reviews as a first step to choose a doctor. Coach Checklist: Simply print the checklist, review it during a huddle, and assign tasks – this keeps your team accountable and helps everyone make marketing a DAILY conversation. Simple, right? Believe it or not, most of these tasks can be completed with minimal investment from team members of 10-30 minutes a week. If used regularly, these tools can result in higher search engine rankings, more online reviews, and more new patients – win-win-win!