You’ve heard talk around the internet about the importance of SEO, great content, a solid online reputation, and more. But have you ever wondered WHY these ingredients are crucial to build and maintain your online presence as a leading dental practice in your community?
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Technical + On-Page + Local SEO
Think of these three aspects as your marketing “engine.” Without technical elements including indexation, schema code, rich snippets, keywords, and more, your website would be broken down and stuck on the side of the road. On-page elements help to boost your visibility and conversion ratio, and local citations and directories enable your practice to be seen on hundreds of third-party websites. SEO is “under the hood” – you might not see it, like it, or get it, but it’s crucial to your dental practice’s success.
If visitors to your website cannot easily and quickly find what they are looking for, you could lose them. Page-load speed, easy-to-use navigation, mobile responsiveness, and a pleasing design are all crucial elements to ensure your site meets users needs. We live in the generation of “now,” and if your website doesn’t deliver, you can be sure your competitors will.
Content, including both written and visual elements, needs to capture attention, build trust, and solve pain points. A great content marketing strategy involves promoting trust-building content on a variety of platforms. In addition to meeting the needs of patients in your community, a steady stream of fresh content can rev SEO page rankings. If you aren’t employing a content strategy in your practice, you could be running on fumes.
A strong online reputation is the key to building meaningful relationships with your community and accelerating ranking on search engines. Reputation management includes monitoring review sites, regular outreach to obtain reviews, and in-office training to respond to feedback.
Community Promotions + Campaigns
Effective promotion puts you front and center on Google and convinces your community you are THE solution to their needs. Regular, timely, and ongoing promotion via social media, email marketing, and PR results in referrals, increased patient loyalty, and higher rankings on search engines.