5 Essential Keys To Getting More New Patients

Keep your dental chair booked! Direct more patients to your practice with these essentials.

You’ve heard talk around the internet about the importance of SEO, great content, a solid online reputation, and more. But have you ever wondered WHY these ingredients are crucial to build and maintain your online presence as a leading dental practice in your community?

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Roadside Dental Marketing wants to help you put the pedal to the metal and accelerate your practice’s success!

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Technical + On-Page + Local SEO

Think of these three aspects as your marketing “engine.” Without technical elements including indexation, schema code, rich snippets, keywords, and more, your website would be broken down and stuck on the side of the road. On-page elements help to boost your visibility and conversion ratio, and local citations and directories enable your practice to be seen on hundreds of third-party websites. SEO is “under the hood” – you might not see it, like it, or get it, but it’s crucial to your dental practice’s success.

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User Experience

If visitors to your website cannot easily and quickly find what they are looking for, you could lose them. Page-load speed, easy-to-use navigation, mobile responsiveness, and a pleasing design are all crucial elements to ensure your site meets users needs. We live in the generation of “now,” and if your website doesn’t deliver, you can be sure your competitors will.

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Content Marketing

Content, including both written and visual elements, needs to capture attention, build trust, and solve pain points. A great content marketing strategy involves promoting trust-building content on a variety of platforms. In addition to meeting the needs of patients in your community, a steady stream of fresh content can rev SEO page rankings. If you aren’t employing a content strategy in your practice, you could be running on fumes.

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Online Reputation

A strong online reputation is the key to building meaningful relationships with your community and accelerating ranking on search engines. Reputation management includes monitoring review sites, regular outreach to obtain reviews, and in-office training to respond to feedback.

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Community Promotions + Campaigns

Effective promotion puts you front and center on Google and convinces your community you are THE solution to their needs. Regular, timely, and ongoing promotion via social media, email marketing, and PR results in referrals, increased patient loyalty, and higher rankings on search engines.

Is your practice revved and ready to take your online presence to the next level? Contact our team to get started!
(360) 283-5001 | [email protected]

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