Live video is the future of marketing: Facebook announced you can now go live from your desktop and Instagram lets you save your live video. As usual, we’ve scoured the web to find the top news stories that impact you and your online marketing – including how to become a video marketing guru.
These articles will help your small business not only to keep up with but to actually stay ahead of the major online marketing updates.
This Month’s Online Marketing News:
New Ways to Go Live: Now From Your Computer
While it has been possible to “go live” on mobile devices for over a year now, Facebook has excitedly announced you can now go live straight from your desktop or laptop. The benefits? It will “provide a stable camera setup that can be beneficial to many types of Facebook Live broadcasts — from Q&As to vlogs to tutorials to any broadcast from someone who isn’t on the move.”
Instagram: Save Your Live Video to Your Phone
Instagram has made the first of many improvements to live video. You can now save your live video after it has ended for you to re-watch or post later. So if something exciting happens in your live video, you can share it later with the rest of your followers.
Now on Twitter: 140 Characters for Your Replies
Twitter has already announced two updates which allow users to express more with 140 characters. The latest update rolled out means when you reply to someone or a group, those @usernames won’t count toward your tweet’s 140 characters. This makes it easier “to follow a conversation, so you can focus on what a discussion is about, and who is having it.”
Facebook Now Ranks Your ❤️️’s Above Your ?’s
Long gone are the days when you could only “Like” a Facebook post. Even though the “Like” is still the most used, the new reaction buttons have been gaining popularity. But did you know Facebook favors reactions? If you receive more reactions, your post will rank better than a post with Likes.
Share Your Day in Messenger
Facebook Messenger “began testing a way for you to share photos and videos — as they happen — by adding to your Messenger Day.” This is where many of your followers can view and reply to media you share. It comes along with many filters, images, frames, and stickers to make your day stand out.
Online Marketing Opportunities are Always Changing!
There is always something new in the world of online marketing, so why not let us be your guide?