How to Optimize Your Google Business Profile: Top 5 Quickfire Tips (VIDEO)
The importance of online visibility cannot be overstated in today’s digital age, especially for businesses like dental practices.
According to research by Nectify…Click to open link in a new tab…, 9 out of 10 consumers who perform a local search on their smartphones end up calling or visiting a location that same day.
With this in mind, optimizing your Google Business Profile (GBP) is crucial.
In this post, we’ll dive into five easy ways to rapidly improve your visibility and give your practice the fast traction it needs.
1. Understand your Business Category: the foundation of Google Business Profile optimization
One of the most common mistakes we’ve noticed when working with dental practices is the overuse of categories.
Many practices or their agencies, in a bid to improve visibility, add multiple categories such as:
- Dental Clinic
- Teeth Whitening Service
- Dental Implants Provider
- Cosmetic Dentist
They believe that more categories will lead to more visibility.
But this couldn’t be further from the truth.
The reality is:
The more categories you add, the more your message gets muddled.
This affects your Google rankings negatively.
We recommend listing only two to three categories at most.
For example, if you’re a general family practice, ‘Dentist’ could be your main category, with ‘Cosmetic Dentist’ as a secondary category.
2. Frequently Asked Questions: An overlooked goldmine in GBP optimization
The second quick win to optimize your Google Business Profile is by adding Frequently Asked Questions (FAQs). This simple step is often overlooked by agencies, which leads to missed opportunities.
Why are FAQs so valuable?
Firstly, they allow you to introduce high-value, high-traffic, and highly-targeted keywords by formulating the questions yourself.
Secondly, they allow you to add more content for Google to understand your practice, boosting your authority and local rankings for those services.
3. Don’t overlook the importance of Services
Just as you shouldn’t neglect FAQs, don’t overlook the importance of adding specific services that go hand in hand with your categories.
These may not show up on the front end of your listing, but they are indexed by Google and provide added value in the form of keywords, further enhancing your visibility and authority.
4. The power of a well-written description
The fourth aspect of optimizing your Google My Business page is your business description.
A well-written, keyword-rich description can significantly improve your Google Business Profile.
A small or unoptimized description is a missed opportunity.
The description area allows for up to 750 characters, so try to use as much of this space as possible.
Here’s what to include in your description:
- Practice name
- Physical location
- The main dental services or treatments you offer to your patients
- Your difference
It’s a form of advertising space; not maximizing it would be a waste.
5. Expand your reach with Service Areas
The last of the five quickfire tips is optimizing your service areas. This is especially beneficial for dental practices aiming to draw patients from surrounding towns, neighborhoods, communities, or zip codes.
Google allows you to add up to 20 different locations that you serve.
Adding these can increase your chances of showing up as a dentist in those areas, even if you don’t have a physical presence there.
When correctly executed, these tips can yield quick results.
We have seen dental practices dramatically increase their visibility within just one month of local rankings.
Optimizing your Google Business Profile is a swift way to separate yourself from your competition and elevate your practice to the next level.
So, don’t wait – start putting these tips into action today and witness the transformation in your Google rankings.
Case Study: Impact of a proper Google Business Profile optimization
To illustrate the power of these quickfire tips, let’s explore a case study.
We worked hand in hand with a dental practice that had a strong understanding of SEO optimization.
Focusing specifically on the “Cosmetic Dentist” category and their location, we began to put our tactics into action. The results were significant.
Within just a month, the practice saw a dramatic increase in local rankings.
These improvements were noticeable within a seven-mile radius around their practice location.
It is proof positive that optimizing your Google Business Profile can have immediate and striking results.
Don’t overlook your Google Business Profile
Understanding how to optimize your Google Business Profile is crucial for boosting your practice’s visibility online.
Whether you do this yourself or enlist the help of a Google My Business optimization service, these quickfire tips can put you on the right path.
Remember, optimization is about more than just filling in information. It’s about strategic decision-making.
Start implementing these tips today, and watch your practice’s Google rankings climb.
This is your chance to get ahead of the competition and attract more patients to your practice.
Need help maximizing your online visibility?
Effective Google Business Profile optimization requires a nuanced understanding of SEO practices and Google’s ranking algorithms.
Many dental practices don’t have the time or resources to dedicate to this task.
If you’re looking for a dental marketing agency, talk to us.
We offer customizable SEO packages designed to:
- Drive more traffic to your dental website
- Increase your local visibility
- Build authority and generate leads
Contact us today to see if we’re the right fit for you.