Weekly Marketing Tip: How To Handle a Bad Review

Weekly Marketing Tip from Roadside

Do you shy away from asking for reviews out of fear of receiving a negative review? Believe it or not, ALL online reviews – even those that seem less-than-flattering – can be beneficial if handled effectively. Learning how to handle a bad review effectively can help remove the fear of asking for feedback.

Ignoring upsetting feedback won’t make it go away. In reality, negative reviews offer you the opportunity to show empathy, compassion, and sincerity.

How to handle a bad review:

  1. Respond politely and briefly.
  2. Sincerely acknowledge the patient’s complaint and avoid defensiveness.
  3. If appropriate, offer an apology and a solution to the problem.

“Even if you do get negative feedback, you can turn it into a positive by engaging in a constructive way and showing that you’re a genuine business … That has a good impact on all your customers.” – Shama Kabani, CEO of the Marketing Zen Group

One thought on “Weekly Marketing Tip: How To Handle a Bad Review
  1. Avatar for Whitney Speir

    Please let me know if you’re looking for a writer for your blog. You have some really good posts and I think I would be a good asset. If you ever want to take some of the load off, I’d love to write some material for your blog in exchange for a link back to mine. Please blast me an email if interested. Thanks!

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