MARKETING RESOURCE TOOLKIT!
EXPLODE!
Watch our video to get started – there are a lot of resources available on this page, and we’re here to guide you through them!
BUILD YOUR BRAND
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Manage + increase reviews
Raising your review score by just one more star on Google can bring 10% more patients to your practice. With Roadside Dental Marketing + BirdEye, you can gain MORE reviews on Google and more than 200 additional platforms. Dominate online search, improve patients’ experiences, and collect hundreds of new patient reviews to build a strong online reputation.
INTEGRATE with your practice management software to generate reviews automatically via text message or email with direct links to the most powerful review sites.
GROW your rankings in local and organic search. Statistics show that 90% of consumers read online reviews before visiting a business.
PREVENT negative reviews from hurting your reputation. BirdEye’s platform enables you to respond instantly to negative reviews before problems escalate.
If you have any questions, or are ready to get started, please email Angela!
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Boost your SEO
Dentistry isn’t “one size fits all” – and neither is SEO. We can help boost your site’s rankings with targeted, proven methods that will help increase your site’s strength and visibility over time.
TECHNICAL SEO BOOST – Build the strongest foundation possible with an advanced Technical SEO Boost, including optimization of images, code and scripts, heading tags, page titles, meta descriptions, media, speed, and your overall on-page strategy.
LINK CAMPAIGNS – Boost your website rankings with backlinks from relevant, high domain authority sites. We’ll search the digital world and work to increase the number of links to your website.
SEM ADS – Paid advertisements (or PPC) are the fastest way to get your website in the top five sponsored results. Reach your audience and increase your online traffic and brand presence quickly with targeted ads on Google, Facebook, YouTube, and/or Instagram.
If you’re ready to get started (or just have a question!), please email Angela.
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Grow business with content marketing
Content marketing can be used to promote services, special offers, events – anything you want to get out there in front of potential customers. Not only does content marketing raise brand awareness, it can increase traffic, conversions, new patients, treatment acceptance, and your overall SEO.
You tell us what you want to grow (new patients, a specific service, a special offer, etc.) and we’ll provide a custom plan designed to help reach your business goals! Your personalized recommendations may include a combination of some or all of these items: new website pages, custom blog posts, social media posts, email blasts, and/or in-office promotional materials.
If you have any questions, or are ready to get started, please email Angela!
CREATE + SHARE BLOGS
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Custom Blogs
Did you know that featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines? Blogging is an amazing way to grow your rankings AND connect with your community.
CUSTOM BLOGS – Do you offer a new service? Did you invest in a new piece of technology? Are you attending continuing education? We can write a blog all about it! Our writers are trained to write compelling, unique, optimized content that connects with your community AND makes Google happy.
If you have any questions, or are ready to get started, please email Angela!
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Optimize Blogs
Optimizing a blog will make sure that search engines see your sparkling new content! What’s involved? Here’s a few pieces of the puzzle:
- Choosing a keyphrase and using it strategically
- Adding outbound links
- Adding internal links
- Adding a meta description
- Optimizing your images
- Creating a proper title
- Choosing the right slug
- Writing the proper length of blog
Ready to get started? Read our blog for a detailed explanation and the inside scoop from our content experts.
Overwhelmed? Don’t worry, we can help. It only takes us an hour or so to make sure your content is optimized fully. Email Angela for the details!
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Tools for Writing Blogs
If you’re not an experienced writer, it might seem daunting to figure out what to write about in blog posts or when adding new website content. No more excuses!
- Read our blog where we share 6 free content tools that can help you take the guesswork out of the process.
- Get tips about proofreading your blogs.
Still feeling out of your element? It’s ok, we can help. We can write custom blogs and content for you. Talk to your Account Manager for more information.
SHOOT + SHARE VIDEO
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Next-level video creation + optimization
Videos increase rankings and keep visitors engaged with your site longer. Get a load of this: By 2019, video content will be the driving factor behind 85% of search traffic AND video drives a 157% increase in organic traffic from search results. In other words – if you want to be found by potential customers, you can’t ignore video.
VIDEO CREATION – We can create effective marketing videos for you – you’ll barely need to lift a finger! We can even create videos from your still photographs – no videographer required! Ask us whether slideshow, spotlight, or storytelling videos are the right fit for your marketing strategy.
VIDEO OPTIMIZATION – Are you shooting your own videos in-house? High-five! Now let’s take those videos and make them REALLY work for you. We’ll upload them to YouTube, optimize them for search, and add them to your website and social media as applicable.
If you’re ready to get started (or just have a question!), please email Angela.
Click HERE to read about the benefits of video and see what we can do for you!
ROADSIDE RECOMMENDS
Need help with any of the following services? We recommend the following third-party services (be sure to tell them Roadside sent you!)
Website Chat
Membership Plans
Phone Integration
Dental Billing
Direct Mail
Patient Forms
Shannon: (360) 322-4804 | shannon@roadsidemultimedia.com
BE SOCIAL
Content marketing can be used to promote services, special offers, events – anything you want to get out there in front of potential customers. Not only does content marketing raise brand awareness, it can increase traffic, conversions, new patients, treatment acceptance, and your overall SEO.
You tell us what you want to grow (new patients, a specific service, a special offer, etc.) and we’ll provide a custom plan designed to help reach your business goals! Your personalized recommendations may include a combination of some or all of these items: new website pages, custom blog posts, social media posts, email blasts, and/or in-office promotional materials.
If you have any questions, or are ready to get started, please email Angela!