Icon of a target with an arrow in the bullseye to illustrate that Roadside Dental-Medical Marketing's marketing plans for healthcare providers can help you reach your goals

Dental and Medical MARKETING PLANS

Consider your goals & competition, then choose the marketing products that will meet your dental, medical or healthcare practice needs.

Orange line drawing of a bar chart with the first bar colored in to represent our BASIC marketing plan for healthcare providers
GROWTH
Book more patients

With marketing, you can attract your dream patients by shaping and molding your reputation. It’s simple: Exposure gets you more patients, and more patients grow your practice!

LEARN MORE

Fuscia colored line drawing of a bar chart with the first two bar colored in to represent our PROFESSIONAL marketing plan for healthcare providers
RESULTS
Outrank your competition

We’ve been doing this for 20 years, so we KNOW what it takes to ramp up your online visibility and improve your rankings.

LEARN MORE

Aqua colored line drawing of a bar chart with all three bars colored in to represent our COMPETITIVE marketing plan for healthcare providers.
DISTINCTION
Fight mediocrity

With so many medical professionals out there, you need to find and showcase YOUR uniqueness! Our custom marketing plans for healthcare providers establishes – and proves – your value to potential patients.

LEARN MORE

Flexibility.

Finally, a marketing plan for healthcare providers based on YOUR specific needs.

Our marketing plans are buildable so you can add and subtract products based on YOUR unique goals. We’re here to help you seamlessly manage your marketing so your medical practice can thrive online – and you can focus on healthcare!

Not sure what you need? Don't worry!

Just fill out the form at the bottom of this page to get your custom recommendations!

Icon of a clipboard with a check mark to illustrate that our marketing plans for healthcare providers allow you to pick and choose the options you really need
Scroll to see your marketing plan product choices!
Isn't it fun to pick and choose only what you REALLY need?
Icon of a web browser window with level sliders in front of it to show that our marketing plans for healthcare providers are scalable for your specific needs.

YOUR (AMAZING!) MARKETING PLAN PRODUCTS

Watch our videos and click on the text links to learn more about our individual marketing plan products, and see what’s included in each one!

Video preview image of our Deluxe webmaster services which is a product available for our marketing plans for healthcare providers

DELUXE WEBMASTER SERVICES

“You’ll get the nitty-gritty technical side of hosting and emails – plus you’ll also get ongoing performance updates, strategy meetings, and new, ready-to-use marketing tools every single week.”

What is it?  |  What’s included?

To rank and compete online, your website and online presence require speedy hosting, ongoing maintenance, and performance PERFORMANCE: Performance is the measurement of a website’s or web service’s ability to respond efficiently to end-user interactions. Data gathered from monitoring helps to improve the service’s speed and ultimately increase user satisfaction resulting in higher user retention while reducing bounce rates. upgrades. The Deluxe Webmaster sets up your marketing strategy’s success. This package provides the tools and resources to carry out your strategy effectively – without you having to lift a finger!

WHAT’S INCLUDED?

  • HOSTING Speedy, individualized website hosting with DNS managementDNS MANAGEMENT: Computer software controls Domain Name System (DNS) server clusters, and DNS data is typically deployed on multiple physical servers. The main purposes of DNS management software is to reduce human error when editing complex and repetitive DNS data.
  • PERFORMANCE Ongoing feedback and analysis with industry-leading software and technology.
  • MAINTENANCE Ongoing technical updates (Security, website plugins, server, webforms, etc.).
  • EMAIL Creation and maintenance of up to 3 custom email boxesEMAIL BOXES: An email box (also called a mailbox, or e-mailbox) is the destination to which electronic mail messages are delivered. with your URLURL: Abbreviated as URL, a Uniform Resource Locator is a way of identifying the location of a file on the internet. They're what we use to open not only websites, but also to download images, videos, software programs, and other types of files that are hosted on a server. (i.e. info@yourwebsite.com).
  • STRATEGY Review and plan your marketing goals at quarterly roundtable meetings with our top strategists.
  • TOOLS Receive Weekly Coach emails to become a marketing whiz with DIY marketing toolsDIY MARKETING TOOLS: These downloadable tools are prepared in advance with the goal of increasing client conversion and retention and are delivered electronically each week for use in the practice. As the name suggests they are 'Do-It-Yourself' tools which compliment your ongoing marketing initiatives. and tips (social media posts, blog recipes, and so much more!).

NOTE: A one-time setup fee is required, which includes integration of Google analytics, search engine submission of sitemap, setup of tracking and monitoring on our software, setup for local directory management on our software, as well as the installation of email for form submissions, and schema code for increased visibility. This process is necessary to carry out your quarterly marketing.

Video preview image for our content updates & collaboration service which is a product available for our marketing plans for healthcare providers

UPDATES & COLLABORATION

“Think of your update hours like a budget – kind of like a personal bank account – to request changes to your website … and you can enjoy peace of mind knowing your website can change and grow with your practice!”

What is it?  |  What’s included?

Your website should never be static or stale. As the year progresses, your business will most likely undergo updates and changes, which should reflect on your website. Did a team member leave? Are you welcoming a new associate? Did you write a blog? We are here to help you professionally update your content as needed with a set annual budget.

WHAT’S INCLUDED?

  • WEBSITE UPDATES Think of these update hours as your personal bank to request changes to your website (i.e. updating photos, adding new team members, adding additional content, etc.).
  • MARKETING RECOMMENDATIONS Need some marketing advice or have questions? We can provide our honest recommendations, send you free marketing tools, and create a plan to reach your goals.
  • CONTENT EDITING We can edit and optimize any content you provide us, including text and images. We can also optimize and add client-supplied video to your site and YouTube channel.

 

NOTE: If you exceed your website update hours, you can always purchase additional blocks of time to use as you see fit.

Video preview image for our SEO SERVICES which is a product available for our marketing plans for healthcare providers

SEO SERVICES

“SEO involves increasing traffic to your website through organic search results. In other words, when someone Googles “dentist” in your area, we want them to find you at the top of the results!”

What is it?  |  What’s included?

Ongoing SEO is essential to keep your website relevant for both Google and – most importantly – your potential patients. Google updates its search algorithm 500-700 times a year. How can you keep up?  Don’t sweat it! Roadside is here to help. Our SEO experts will manage and provide timely ongoing optimization to your existing content and online platforms, so patients can find you online.

WHAT’S INCLUDED?

  • ONGOING MAINTENANCE Our team will conduct monthly audits and make improvements by using the latest trends and expert advice.
  • EASY-TO-FOLLOW REPORTS You’ll receive monthly metrics and reporting, so you’re always in the know of what we’re doing behind the scenes.
  • SPEED UPDATES We’ll perform ongoing speed improvements to your website and other online platforms.
  • OPTIMIZATION This includes ongoing keyword-focused optimization of images and text based on the best, most-used terms your potential patients are searching with.
  • ADA OPTIMIZATION We’ll optimize images that contain the proper ADA (American with Disabilities Act) alternative text.
  • LOCAL-FOCUSED OPTIMIZATION Includes an ongoing focus on your local marketing to ensure your directories, citations, and NAP are accurate. This will help you rank better and be more visible within your target geographical market.
  • COMPETITION-FOCUSED OPTIMIZATION We’ll analyze your top three competitors and strategize ways to help you outshine your competition, which includes making adjustments accordingly and providing suggestions on how you can improve (ask for more reviews, etc.)

 

NOTE: This is an essential part of your marketing package. The amount of budget recommended for SEO Services will be suggested according to your needs.

Video preview for our Youtube Local services which is a product available for our marketing plans for healthcare providers

LOCAL SEARCH / SEO

“There are literally hundreds of different ways a potential patient could reach your information – and it may not be via your website, so it’s imperative you make sure all your directory listings are accurate, consistent, and up to date.”

What is it?  |  What’s included?

Local SEO is the online phonebook; 95% of mobile users look up local information to call or get directions to your business. Is your information accurate? Since local online listings are always changing, ongoing meticulous management is required to keep your NAP (name, address, phone) accurate and consistent across the digital world. Psst: It improves your search rankings as well!

WHAT’S INCLUDED?

  • LATEST SOFTWARE We use the latest local management software for ongoing audits, reports, and prioritization.
  • MAINTENANCE Monthly NAP checks to ensure your business information is listed consistently online.
  • TRANSPARENCY We’ll continuously monitor and optimize your listings for the top 40+ directories with your photos, logo, hours, location, and social links when applicable.
  • DIRECTORY SUBMISSIONS The more online listings on multiple directories, the better. You can expect monthly submissions to new citations.

 

NOTE: If a website represents multiple offices, each location should have its own Local SEO Management budget.

Video preview image for our Social Media Management services which is a product available for our marketing plans for healthcare providers

SOCIAL MEDIA MANAGEMENT

“Control your practice’s messaging and build engagement through compelling social content. We’ll create and schedule regular social posts to increase your social following.”

What is it?  |  What’s included?

Although nothing can replace authentic social content coming straight from your team, we can help! Control your practice’s messaging and build engagement through compelling social content. To increase your social following, we’ll create and schedule regular social posts. You’ll receive visual reports that will enable you to track your engagement and results.

WHAT’S INCLUDED?

  • SOCIAL MANAGEMENT SOFTWARE Helpful and engaging tools to take your social media strategy to the next level.
  • SOCIAL PLANNING CALENDAR You can review, monitor, and adjust social posts before they go live.
  • VISUAL REPORTING Are you curious about who your followers are, where they’re from, and how often they’re engaging on your sites? Get all of that information with visual reports that enable you to track your engagement and results.
  • HEALTHCARE-SPECIFIC POSTS Receive a set number of social posts every month promoting relevant healthcare topics to keep your followers engaged.
  • HEALTHCARE READERSHIP BLOGS Increase the amount of time someone spends on your website with readership blogs about medical topics. Readers will spend more time on your website, decrease your bounce rate, increase your page views, and show relevancy to Google’s eyes.
  • SOCIAL COACHING Want to be a marketing whiz? Want to improve the social content your team produces? Want to learn how to look for “marketing moments” within the practice? Our team can teach you!

 

NOTE: Have questions? Don’t hesitate to ask us for more details!

Video preview image of our REVIEWS & REPUTATION services which is a product available for our marketing plans for healthcare providers

REVIEWS & REPUTATION

“Google will increasingly rely on reviews to tell their robots what sites are good and what sites are bad. Google can even evaluate the validity of a review based on history of the person that left it.”

What is it?  |  What’s included?

Roadside is a proud partner with BirdEye. When it comes to healthcare professionals, BirdEye is easily one of the nation’s best reputation management platforms. With 90% of consumers reading online reviews before visiting a business, incorporating a reviews strategy is super important. Don’t stress! It’s possible to build a positive reputation and increase those 5-star reviews on Google and more than 200 other platforms through BirdEye.

WHAT’S INCLUDED?

  • SIMPLE Easily manage all your reviews from one central dashboard.
  • BROAD Monitor your reviews from over 230 platforms.
  • IMPORTANT Generate and leverage the power of your positive reviews.
  • ESSENTIAL Respond instantly to both positive and negative customer feedback.
  • PRACTICAL Manage your business’ reputation on-the-go with the mobile app.

That’s not all!
In addition to the platform, Roadside is currently offering these additional reputation services:

  • SEAMLESS INTEGRATION A popular and worthwhile option, we can integrate BirdEye with your existing practice management software.
  • PARTNERSHIP We can all agree that handling 200+ online platforms seems overwhelming. Let us take some of the pressure off. We offer monthly co-management of your reviews to make it even easier to keep track of your online reputation.

 

NOTE: A set-up fee is required to get started, which includes account creation, optimization, education, and onboarding.

INBOUND LINKS

“Getting to page one of search results is a popularity contest, and a “popular” site – or a site with lots of links – shows Google that it has a good reputation and can be trusted.”

What is it?  |  What’s included?

In all honesty, online marketing is like a popularity contest. It’s no different with inbound links. When a relevant website with high-domain authority links back to your website, Google sees it as an online recommendation, boosting your website rankings. The more websites that link back to your website, the more Google will see your content is relevant and worthy to be read on page 1. We search the digital world and work to increase the number of links back to your website.

WHAT’S INCLUDED?

  • SEARCHING We’ll find and pursue ongoing quality links.
  • COMMUNICATION We’ll provide full communication with potential link sources.
  • LINK SUGGESTIONS Receive suggestions of professional relationships to generate quality links.
  • “LINKLESS” SUGGESTIONS Receive suggestions of “linkless” backlink topics (or mentions of your business without a hyperlink). It’s the latest (and greatest!) Google update to show your practice’s relevancy.

 

NOTE: Link goals vary because of the broad nature of the challenge at hand. We will be completely transparent with our intentions and goals. The recommendation we provide is dependent on your competition, area, existing links, and website authority.

Video preview image about our CONTENT MARKETING services which is a product available for our marketing plans for healthcare providers

CONTENT MARKETING

“There are two main reasons you need Content Marketing: 1. So you continue to rank on Google and search engines. 2. So potential patients in your community choose you over the competition.”

What is it?  |  What’s included?

Do you continually update your website with fresh content? Is your website getting traffic, but no one seems to be calling? Your website should never be “set-it-and-forget-it” product and it should always be optimized to cater to your visitors’ questions and needs. Cue in our content specialists! We will create, measure, and promote fresh content to keep your website humming and converting to its full potential.

WHAT’S INCLUDED?

  • STRATEGIZING We’ll plan your content strategy based around your practice’s needs and goals.
  • CREATION Our content team will research and create comprehensive content to raise awareness, increase traffic, and most importantly, convert. This can include the creation of new pages, blogs, social posts, email blasts, or in-office promotional materials.
  • BLOGGING Let your blog be a resource for ongoing dental trends and answers to patients’ questions. The more blog posts on your website, the higher your conversion rates will be!
  • VIDEO CREATION Did you know video drives a 157% increase in organic traffic? Don’t miss out on that marketing juice! Our video team can produce and optimize video content. With videos increasing conversions by 80%, it’s something that cannot be overlooked.
  • PROMOTION MANAGEMENT Now that we’ve created your content, how are people going to know about it? Promotion is just another piece of the puzzle to increase conversions and get people buzzing about you.
  • DESIGN CREATIVITY Our design team will craft social posts, email blasts, and in-office promotional materials.
  • METRICS, METRICS, METRICS You know you have a nerdy marketing team when we use phrases like “scrolling depth, bounce rate monitoring, event tracking, and heat-map tracking” to track your progress and maximize your conversions. Using metrics and split testing, our conversion team will make improvements in copy and calls to action to help increase phone calls and form submissions.

 

NOTE: Consider off-page ads to boost conversions even more. There will be times we’ll offer ideas that go beyond your budget to expand your reach. Your updates and collaboration budget and/or SEO budget can always be used to edit your content if you decide to create your own unique content.

VIdeo preview image of our SEM ADS service which is a product available for our marketing plans for healthcare providers

SEARCH ENGINE MARKETING ADS

“SEM ads get results fast, help you target the RIGHT patients, offer measurable results, increase brand recognition, improve local search visibility, and are budget-friendly!”

What is it?  |  What’s included?

Would you like to be on page 1 – guaranteed? Paid advertisements (or PPC) are the fastest way to get your website in the top five sponsored results, consistently driving traffic to your site. Reach your audience and increase your online traffic and brand presence quickly with targeted ads. It’s an excellent solution for brand new medical practices to help jumpstart your business and implement a brand strategy.

WHAT’S INCLUDED?

GOOGLE ‘CALL-ONLY’ ADS

  • Shorten the conversion funnel, by focusing directly on phone calls.
  • Geo-target users when they are on the go and in your area.
  • Complete tracking including call-recording and keyword tracking so you know which terms are driving results.

GOOGLE ‘EXPANDED SEARCH’’ ADS

  • Increase branding and awareness at a fraction of the cost of traditional radio, television advertising.
  • Take advantage of both text-based and image-based ads within one campaign.
  • Increase both click-through and conversion ratios.

FACEBOOK DISPLAY ADS

  • One of the most affordable advertising methods per click.
  • Ability to reach a hyper targeted audience.
  • Increase website traffic and session duration.

 

NOTE: Additionally Some have found that Youtube Ads and Instagram Ads can be effective. Is this for you? Don’t hesitate to ask us for more details!

Icon of a gingerbread man with an X through it to show that our marketing plans for healthcare providers are NOT cookie cutter plans.
We don't do cookie-cutter marketing.
It's all about YOUR medical practice's unique goals and needs!
Icon of a snowflake inside of a circle to show that our marketing plans for healthcare providers are totally unique.

3 SAMPLE MARKETING PLANS FOR HEALTHCARE PROVIDERS

Our marketing plans for healthcare providers are buildable, so you get to pick and choose products based on YOUR goals. Since products are available individually, we’ll work together to create your own custom plan! To help you get started, we’ve created 3 sample marketing plans for 3 types of medical practices: a startup or specialty practice, an established practice who is looking for growth, and a practice in a densely populated, competitive area.

a graphic of a doctor in a lab coat with an orange tie and shirt to illustrate our first sample marketing plan for healthcare providers called our SPECIALTY plan
Sample 1: Specialty

Dr. Specialty is a new doctor in the neighborhood. He most certainly needs traffic from the internet, links, and reviews, but he has a limited marketing budget and doesn’t know where to start. He wants to test things out and knows he can add more products as his practice grows.

Graphic of a female doctor in a lab coat and a magenta blouse with a pink circle behind her to illustrate our second sample marketing plan for healthcare providers called our ESTABLISHED plan.
Sample 2: Established

Dr. Established has a fairly successful practice but is looking to grow and book more new patients each month. She also wants to teach current patients about healthcare services they may not know she offers.

Graphic of a doctor in a white lab coat and an aqua shirt with an aqua circle behind him to illustrate our third sample marketing plan for healthcare providers called COMPETITIVE AREA
Sample 3: Competitive Area

Dr. Competitive is battling for higher rankings in a highly competitive market. Her website is beautiful but needs to perform better in searches if she wants to beat her competition. She’s especially interested in getting more reviews from her current patients.

So what do we recommend for these 3 fictional healthcare providers?
  • DELUXE WEBMASTER SERVICES: This is the basis of your entire marketing strategy. To rank and compete online, your website and online presence require ongoing maintenance, performance upgrades, and a solid strategy. Deluxe Webmaster Services
  • HOSTING: Includes speedy, individualized hosting with DNS management. The main purposes of DNS management software is to reduce human error when editing complex and repetitive DNS data. Hosting
  • MAINTENANCE: Includes ongoing technical updates for security, website plugins, server, contact forms, etc. Maintenance is important to regularly make sure everything is working as it should! Maintenance
  • PERFORMANCE: Includes ongoing monitoring and reporting on how your site is performing. Data gathered from monitoring helps us make improvements to your user experience, resulting in higher user retention while reducing bounce rates. Performance
  • EMAIL: Includes 1-3 custom email boxes with your URL (i.e. info@yourwebsite.com). If you require more than the default 1-3 address you can add more. Email
  • STRATEGY: Includes reviewing and planning at quarterly roundtable meetings with our top strategists. Strategy
  • TOOLS: Includes Weekly Coach emails containing marketing DIY tools + tips. These ready-to-use tools are delivered electronically each week for use on social media, on your blog, and within your practice. Tools
  • UPDATES + COLLABORATION: Includes a set number of hours for content updates and collaboration per year which can be used on your website, blog, or social. These hours are like your personal bank to request updates, and you’ll get a personal contact to keep track of your budget and help brainstorm how to make the best of your update hours. Updates
  • LOCAL: Online listings are always changing, so we’ll continuously update and maintain your online directories (name, address, phone) for accuracy and consistency across hundreds (sometimes thousands) of directories or citations on the internet. The more of these listings and citations you have, the more potential you have to show up in the local search results like Google Maps. Local
  • NAP: NAP stands for your Name, Address and Phone, and is by far the most important information we keep correct on external websites. We target the most frequently used social media sites, directories, and local listings to ensure your NAP is synchronized on all sites that have you listed. We check this monthly to ensure any inconsistencies are quickly corrected. NAP Check
  • Coming Soon! Maintenance Report
  • TOP DIRECTORIES: Improving your directories takes considerable time, but it is well worth the effort. There are many directories that need attention, including Yellowpages, Yelp, Mapquest, Better Business Bureau, Google My Business, and many more. We actively track more than 40 of these listings and ensure they're fully optimized with your photos, logo, hours, location, and social links when applicable. At times, there may be duplicate listings or errors, which we correct. This gives you 40 or more signals all sending a unified message about your practice. Improvements for Top 40+ Directories
  • NUMBER OF DIRECTORIES: The amount you get each quarter can add up over time. Each directory is like a road that heads right to your site. We don't want just one or two roads helping people find you online. We want as many as possible. We choose the directories, or roads, that get the most traffic. Each directory takes time to optimize, claim, and post. How quickly we add each directory is up to you and a budget you are comfortable with. Number of Directory Citation(s) per Quarter
  • COST PER ADDITIONAL PHYSICAL LOCATION: If you have multiple locations, you'll want to optimize the profiles for each of them. Setting up listings for all of your locations is essential to gaining reviews and directing patients to the right place. We have budgets for that can help you be as competitive as you want for each location. Cost per Additional Physical Location
  • SEO: This stands for Search Engine Optimization and includes anything that will get you better results, higher placements, and more traffic. Google updates its search algorithm 500-700 times a year; SEO helps keep your website relevant for Google AND visitors. Our SEO team performs ongoing optimization for appropriate keywords, phrases, and images. Your site will also receive continual updates for performance and speed. SEO
  • ONGOING SEO: Ensures your website is continually optimized so you appear in top search results for specific keywords. Time allotted for ONGOING SEO includes keyword research, monitoring of your position in comparison to your top three competitors, as well as ongoing monitoring of the health of your website. ONGOING SEO ensures you remain competitive in search results and that your site meets all of Google's technical requirements. Time Allotted for SEO Work
  • ONGOING KEYWORD, SCRIPT, + IMAGE OPTIMIZATION: Ongoing keyword research ensures we are targeting the best, most-used terms your potential patients are searching with. Image optimization ensures your images are properly titled, are optimized for all screen sizes, and contain the proper ADA (American with Disabilities Act) alternative text. Ongoing Optimization
  • Coming Soon! Code, Theme, Plugin + Schema Updates
  • Coming Soon! Speed Updates on Site and Platforms
  • CONTENT MARKETING: Raise awareness, increase traffic and conversions, and improve your SEO rankings with items customized to your needs. These can be used towards new pages, custom blogs, social posts, email blasts, or in-office promotional materials. Content Marketing
  • CONTENT PROMOTIONS: On each quarterly marketing call, you’ll choose one service, treatment, or feature that you want to promote. Depending on the budget you choose, our team will identify ways to promote that service, treatment, offer, or feature. This may include adding a blog, or creating a new page, adding a section on an existing page, or creating social posts. Time Allotted for Content Promotions
  • Coming Soon! Event Tracking
  • SOCIAL MEDIA MANAGEMENT: Build your brand and increase engagement through compelling, shareable content. To increase your following, we’ll create and schedule regular social posts. Platforms like Facebook, Twitter, LinkedIn, Instagram etc. are great ways to interact with your existing patients and attract new patients. You’ll also receive visual reports that will enable you to track your engagement and results. Social Media Management
  • SOCIAL MANAGEMENT SOFTWARE: This makes posting to your social sites a breeze, providing you with a one-stop platform designed to manage all your social media accounts. Now there’s no need to sign into multiple sites or applications. Do you have a special announcement you want across Facebook, Twitter, Linkedin and/or Instagram? Or would you like to find and post high-quality content and blogs that are sure to arouse the interest of your followers? One click is all you’ll need! Social Management Software
  • PLANNING CALENDAR: Review, monitor and edit all of you upcoming scheduled posts for your social media sites. You can decide the exact time and date that they will be published and can even choose the peak times for your city. Planning Calendar
  • SOCIAL POSTS: Receive Up to 3 social posts per month for each of your social accounts. This will help to keep your followers engaged as they read, like, and share these regular articles of interest. 3 Social Posts
  • SOCIAL REPORTS: Receive visual reports that enable you to track your engagement and results. Are you curious about who your followers are, where they’re from, and how often they’re engaged on your sites? Our custom, easy-to-understand reports will allow you to quickly analyze the metrics about who is really engaging on your sites. This will allow you to have an accurate understanding of just how well your social media is performing. Social Reports
  • Sample 1
  • Possible Marketing Plan for
    SPECIALTY
  • DELUXE WEBMASTER SERVICES: This is the basis of your entire marketing strategy. To rank and compete online, your website and online presence require ongoing maintenance, performance upgrades, and a solid strategy. Deluxe Webmaster Services
  • HOSTING: Includes speedy, individualized hosting with DNS management. The main purposes of DNS management software is to reduce human error when editing complex and repetitive DNS data. Hosting
  • MAINTENANCE: Includes ongoing technical updates for security, website plugins, server, contact forms, etc. Maintenance is important to regularly make sure everything is working as it should! Maintenance
  • PERFORMANCE: Includes ongoing monitoring and reporting on how your site is performing. Data gathered from monitoring helps us make improvements to your user experience, resulting in higher user retention while reducing bounce rates. Performance
  • EMAIL: Includes 1-3 custom email boxes with your URL (i.e. info@yourwebsite.com). If you require more than the default 1-3 address you can add more. Email
  • STRATEGY: Includes reviewing and planning at quarterly roundtable meetings with our top strategists. Strategy
  • TOOLS: Includes Weekly Coach emails containing marketing DIY tools + tips. These ready-to-use tools are delivered electronically each week for use on social media, on your blog, and within your practice. Tools
  • UPDATES + COLLABORATION: Includes a set number of hours for content updates and collaboration per year which can be used on your website, blog, or social. These hours are like your personal bank to request updates, and you’ll get a personal contact to keep track of your budget and help brainstorm how to make the best of your update hours. Updates 6 Hours / Year
  • LOCAL: Online listings are always changing, so we’ll continuously update and maintain your online directories (name, address, phone) for accuracy and consistency across hundreds (sometimes thousands) of directories or citations on the internet. The more of these listings and citations you have, the more potential you have to show up in the local search results like Google Maps. Local
  • NAP: NAP stands for your Name, Address and Phone, and is by far the most important information we keep correct on external websites. We target the most frequently used social media sites, directories, and local listings to ensure your NAP is synchronized on all sites that have you listed. We check this monthly to ensure any inconsistencies are quickly corrected. NAP CheckQuarterly
  • Coming Soon! Maintenance ReportQuarterly
  • TOP DIRECTORIES: Improving your directories takes considerable time, but it is well worth the effort. There are many directories that need attention, including Yellowpages, Yelp, Mapquest, Better Business Bureau, Google My Business, and many more. We actively track more than 40 of these listings and ensure they're fully optimized with your photos, logo, hours, location, and social links when applicable. At times, there may be duplicate listings or errors, which we correct. This gives you 40 or more signals all sending a unified message about your practice. Improvements for Top 40+ Directories
  • NUMBER OF DIRECTORIES: The amount you get each quarter can add up over time. Each directory is like a road that heads right to your site. We don't want just one or two roads helping people find you online. We want as many as possible. We choose the directories, or roads, that get the most traffic. Each directory takes time to optimize, claim, and post. How quickly we add each directory is up to you and a budget you are comfortable with. Number of Directory Citation(s) per Quarter1
  • COST PER ADDITIONAL PHYSICAL LOCATION: If you have multiple locations, you'll want to optimize the profiles for each of them. Setting up listings for all of your locations is essential to gaining reviews and directing patients to the right place. We have budgets for that can help you be as competitive as you want for each location. Cost per Additional Physical Location+ $50 for Each Location
  • SEO: This stands for Search Engine Optimization and includes anything that will get you better results, higher placements, and more traffic. Google updates its search algorithm 500-700 times a year; SEO helps keep your website relevant for Google AND visitors. Our SEO team performs ongoing optimization for appropriate keywords, phrases, and images. Your site will also receive continual updates for performance and speed. SEO
  • ONGOING SEO: Ensures your website is continually optimized so you appear in top search results for specific keywords. Time allotted for ONGOING SEO includes keyword research, monitoring of your position in comparison to your top three competitors, as well as ongoing monitoring of the health of your website. ONGOING SEO ensures you remain competitive in search results and that your site meets all of Google's technical requirements. Time Allotted for SEO Work3 Hours / Quarter
  • ONGOING KEYWORD, SCRIPT, + IMAGE OPTIMIZATION: Ongoing keyword research ensures we are targeting the best, most-used terms your potential patients are searching with. Image optimization ensures your images are properly titled, are optimized for all screen sizes, and contain the proper ADA (American with Disabilities Act) alternative text. Ongoing Optimization
  • Coming Soon! Code, Theme, Plugin + Schema Updates
  • Coming Soon! Speed Updates on Site and Platforms
  • CONTENT MARKETING: Raise awareness, increase traffic and conversions, and improve your SEO rankings with items customized to your needs. These can be used towards new pages, custom blogs, social posts, email blasts, or in-office promotional materials. Content Marketing
  • CONTENT PROMOTIONS: On each quarterly marketing call, you’ll choose one service, treatment, or feature that you want to promote. Depending on the budget you choose, our team will identify ways to promote that service, treatment, offer, or feature. This may include adding a blog, or creating a new page, adding a section on an existing page, or creating social posts. Time Allotted for Content Promotions
  • Coming Soon! Event Tracking
  • SOCIAL MEDIA MANAGEMENT: Build your brand and increase engagement through compelling, shareable content. To increase your following, we’ll create and schedule regular social posts. Platforms like Facebook, Twitter, LinkedIn, Instagram etc. are great ways to interact with your existing patients and attract new patients. You’ll also receive visual reports that will enable you to track your engagement and results. Social Media Management
  • SOCIAL MANAGEMENT SOFTWARE: This makes posting to your social sites a breeze, providing you with a one-stop platform designed to manage all your social media accounts. Now there’s no need to sign into multiple sites or applications. Do you have a special announcement you want across Facebook, Twitter, Linkedin and/or Instagram? Or would you like to find and post high-quality content and blogs that are sure to arouse the interest of your followers? One click is all you’ll need! Social Management Software
  • PLANNING CALENDAR: Review, monitor and edit all of you upcoming scheduled posts for your social media sites. You can decide the exact time and date that they will be published and can even choose the peak times for your city. Planning Calendar
  • SOCIAL POSTS: Receive Up to 3 social posts per month for each of your social accounts. This will help to keep your followers engaged as they read, like, and share these regular articles of interest. 3 Social Posts
  • SOCIAL REPORTS: Receive visual reports that enable you to track your engagement and results. Are you curious about who your followers are, where they’re from, and how often they’re engaged on your sites? Our custom, easy-to-understand reports will allow you to quickly analyze the metrics about who is really engaging on your sites. This will allow you to have an accurate understanding of just how well your social media is performing. Social Reports
  • Sample 2
  • Possible Marketing Plan for
    ESTABLISHED
  • DELUXE WEBMASTER SERVICES: This is the basis of your entire marketing strategy. To rank and compete online, your website and online presence require ongoing maintenance, performance upgrades, and a solid strategy. Deluxe Webmaster Services
  • HOSTING: Includes speedy, individualized hosting with DNS management. The main purposes of DNS management software is to reduce human error when editing complex and repetitive DNS data. Hosting
  • MAINTENANCE: Includes ongoing technical updates for security, website plugins, server, contact forms, etc. Maintenance is important to regularly make sure everything is working as it should! Maintenance
  • PERFORMANCE: Includes ongoing monitoring and reporting on how your site is performing. Data gathered from monitoring helps us make improvements to your user experience, resulting in higher user retention while reducing bounce rates. Performance
  • EMAIL: Includes 1-3 custom email boxes with your URL (i.e. info@yourwebsite.com). If you require more than the default 1-3 address you can add more. Email
  • STRATEGY: Includes reviewing and planning at quarterly roundtable meetings with our top strategists. Strategy
  • TOOLS: Includes Weekly Coach emails containing marketing DIY tools + tips. These ready-to-use tools are delivered electronically each week for use on social media, on your blog, and within your practice. Tools
  • UPDATES + COLLABORATION: Includes a set number of hours for content updates and collaboration per year which can be used on your website, blog, or social. These hours are like your personal bank to request updates, and you’ll get a personal contact to keep track of your budget and help brainstorm how to make the best of your update hours. Updates 12 Hours / Year
  • LOCAL: Online listings are always changing, so we’ll continuously update and maintain your online directories (name, address, phone) for accuracy and consistency across hundreds (sometimes thousands) of directories or citations on the internet. The more of these listings and citations you have, the more potential you have to show up in the local search results like Google Maps. Local
  • NAP: NAP stands for your Name, Address and Phone, and is by far the most important information we keep correct on external websites. We target the most frequently used social media sites, directories, and local listings to ensure your NAP is synchronized on all sites that have you listed. We check this monthly to ensure any inconsistencies are quickly corrected. NAP CheckMonthly
  • Coming Soon! Maintenance ReportMonthly
  • TOP DIRECTORIES: Improving your directories takes considerable time, but it is well worth the effort. There are many directories that need attention, including Yellowpages, Yelp, Mapquest, Better Business Bureau, Google My Business, and many more. We actively track more than 40 of these listings and ensure they're fully optimized with your photos, logo, hours, location, and social links when applicable. At times, there may be duplicate listings or errors, which we correct. This gives you 40 or more signals all sending a unified message about your practice. Improvements for Top 40+ Directories
  • NUMBER OF DIRECTORIES: The amount you get each quarter can add up over time. Each directory is like a road that heads right to your site. We don't want just one or two roads helping people find you online. We want as many as possible. We choose the directories, or roads, that get the most traffic. Each directory takes time to optimize, claim, and post. How quickly we add each directory is up to you and a budget you are comfortable with. Number of Directory Citation(s) per Quarter3
  • COST PER ADDITIONAL PHYSICAL LOCATION: If you have multiple locations, you'll want to optimize the profiles for each of them. Setting up listings for all of your locations is essential to gaining reviews and directing patients to the right place. We have budgets for that can help you be as competitive as you want for each location. Cost per Additional Physical Location+ $100 for Each Location
  • SEO: This stands for Search Engine Optimization and includes anything that will get you better results, higher placements, and more traffic. Google updates its search algorithm 500-700 times a year; SEO helps keep your website relevant for Google AND visitors. Our SEO team performs ongoing optimization for appropriate keywords, phrases, and images. Your site will also receive continual updates for performance and speed. SEO
  • ONGOING SEO: Ensures your website is continually optimized so you appear in top search results for specific keywords. Time allotted for ONGOING SEO includes keyword research, monitoring of your position in comparison to your top three competitors, as well as ongoing monitoring of the health of your website. ONGOING SEO ensures you remain competitive in search results and that your site meets all of Google's technical requirements. Time Allotted for SEO Work3 Hours / Quarter
  • ONGOING KEYWORD, SCRIPT, + IMAGE OPTIMIZATION: Ongoing keyword research ensures we are targeting the best, most-used terms your potential patients are searching with. Image optimization ensures your images are properly titled, are optimized for all screen sizes, and contain the proper ADA (American with Disabilities Act) alternative text. Ongoing Optimization
  • Coming Soon! Code, Theme, Plugin + Schema Updates
  • Coming Soon! Speed Updates on Site and Platforms
  • CONTENT MARKETING: Raise awareness, increase traffic and conversions, and improve your SEO rankings with items customized to your needs. These can be used towards new pages, custom blogs, social posts, email blasts, or in-office promotional materials. Content Marketing
  • CONTENT PROMOTIONS: On each quarterly marketing call, you’ll choose one service, treatment, or feature that you want to promote. Depending on the budget you choose, our team will identify ways to promote that service, treatment, offer, or feature. This may include adding a blog, or creating a new page, adding a section on an existing page, or creating social posts. Time Allotted for Content Promotions6 Hours / Quarter
  • Coming Soon! Event Tracking
  • SOCIAL MEDIA MANAGEMENT: Build your brand and increase engagement through compelling, shareable content. To increase your following, we’ll create and schedule regular social posts. Platforms like Facebook, Twitter, LinkedIn, Instagram etc. are great ways to interact with your existing patients and attract new patients. You’ll also receive visual reports that will enable you to track your engagement and results. Social Media Management
  • SOCIAL MANAGEMENT SOFTWARE: This makes posting to your social sites a breeze, providing you with a one-stop platform designed to manage all your social media accounts. Now there’s no need to sign into multiple sites or applications. Do you have a special announcement you want across Facebook, Twitter, Linkedin and/or Instagram? Or would you like to find and post high-quality content and blogs that are sure to arouse the interest of your followers? One click is all you’ll need! Social Management Software
  • PLANNING CALENDAR: Review, monitor and edit all of you upcoming scheduled posts for your social media sites. You can decide the exact time and date that they will be published and can even choose the peak times for your city. Planning Calendar
  • SOCIAL POSTS: Receive Up to 3 social posts per month for each of your social accounts. This will help to keep your followers engaged as they read, like, and share these regular articles of interest. 3 Social Posts
  • SOCIAL REPORTS: Receive visual reports that enable you to track your engagement and results. Are you curious about who your followers are, where they’re from, and how often they’re engaged on your sites? Our custom, easy-to-understand reports will allow you to quickly analyze the metrics about who is really engaging on your sites. This will allow you to have an accurate understanding of just how well your social media is performing. Social Reports
  • Sample 3
  • Possible Marketing Plan for
    COMPETITIVE
  • DELUXE WEBMASTER SERVICES: This is the basis of your entire marketing strategy. To rank and compete online, your website and online presence require ongoing maintenance, performance upgrades, and a solid strategy. Deluxe Webmaster Services
  • HOSTING: Includes speedy, individualized hosting with DNS management. The main purposes of DNS management software is to reduce human error when editing complex and repetitive DNS data. Hosting
  • MAINTENANCE: Includes ongoing technical updates for security, website plugins, server, contact forms, etc. Maintenance is important to regularly make sure everything is working as it should! Maintenance
  • PERFORMANCE: Includes ongoing monitoring and reporting on how your site is performing. Data gathered from monitoring helps us make improvements to your user experience, resulting in higher user retention while reducing bounce rates. Performance
  • EMAIL: Includes 1-3 custom email boxes with your URL (i.e. info@yourwebsite.com). If you require more than the default 1-3 address you can add more. Email
  • STRATEGY: Includes reviewing and planning at quarterly roundtable meetings with our top strategists. Strategy
  • TOOLS: Includes Weekly Coach emails containing marketing DIY tools + tips. These ready-to-use tools are delivered electronically each week for use on social media, on your blog, and within your practice. Tools
  • UPDATES + COLLABORATION: Includes a set number of hours for content updates and collaboration per year which can be used on your website, blog, or social. These hours are like your personal bank to request updates, and you’ll get a personal contact to keep track of your budget and help brainstorm how to make the best of your update hours. Updates 12 Hours / Year
  • LOCAL: Online listings are always changing, so we’ll continuously update and maintain your online directories (name, address, phone) for accuracy and consistency across hundreds (sometimes thousands) of directories or citations on the internet. The more of these listings and citations you have, the more potential you have to show up in the local search results like Google Maps. Local
  • NAP: NAP stands for your Name, Address and Phone, and is by far the most important information we keep correct on external websites. We target the most frequently used social media sites, directories, and local listings to ensure your NAP is synchronized on all sites that have you listed. We check this monthly to ensure any inconsistencies are quickly corrected. NAP CheckMonthly
  • Coming Soon! Maintenance ReportMonthly
  • TOP DIRECTORIES: Improving your directories takes considerable time, but it is well worth the effort. There are many directories that need attention, including Yellowpages, Yelp, Mapquest, Better Business Bureau, Google My Business, and many more. We actively track more than 40 of these listings and ensure they're fully optimized with your photos, logo, hours, location, and social links when applicable. At times, there may be duplicate listings or errors, which we correct. This gives you 40 or more signals all sending a unified message about your practice. Improvements for Top 40+ Directories
  • NUMBER OF DIRECTORIES: The amount you get each quarter can add up over time. Each directory is like a road that heads right to your site. We don't want just one or two roads helping people find you online. We want as many as possible. We choose the directories, or roads, that get the most traffic. Each directory takes time to optimize, claim, and post. How quickly we add each directory is up to you and a budget you are comfortable with. Number of Directory Citation(s) per Quarter3
  • COST PER ADDITIONAL PHYSICAL LOCATION: If you have multiple locations, you'll want to optimize the profiles for each of them. Setting up listings for all of your locations is essential to gaining reviews and directing patients to the right place. We have budgets for that can help you be as competitive as you want for each location. Cost per Additional Physical Location+ $100 for Each Location
  • SEO: This stands for Search Engine Optimization and includes anything that will get you better results, higher placements, and more traffic. Google updates its search algorithm 500-700 times a year; SEO helps keep your website relevant for Google AND visitors. Our SEO team performs ongoing optimization for appropriate keywords, phrases, and images. Your site will also receive continual updates for performance and speed. SEO
  • ONGOING SEO: Ensures your website is continually optimized so you appear in top search results for specific keywords. Time allotted for ONGOING SEO includes keyword research, monitoring of your position in comparison to your top three competitors, as well as ongoing monitoring of the health of your website. ONGOING SEO ensures you remain competitive in search results and that your site meets all of Google's technical requirements. Time Allotted for SEO Work6 Hours / Quarter
  • ONGOING KEYWORD, SCRIPT, + IMAGE OPTIMIZATION: Ongoing keyword research ensures we are targeting the best, most-used terms your potential patients are searching with. Image optimization ensures your images are properly titled, are optimized for all screen sizes, and contain the proper ADA (American with Disabilities Act) alternative text. Ongoing Optimization
  • Coming Soon! Code, Theme, Plugin + Schema Updates
  • Coming Soon! Speed Updates on Site and Platforms
  • CONTENT MARKETING: Raise awareness, increase traffic and conversions, and improve your SEO rankings with items customized to your needs. These can be used towards new pages, custom blogs, social posts, email blasts, or in-office promotional materials. Content Marketing
  • CONTENT PROMOTIONS: On each quarterly marketing call, you’ll choose one service, treatment, or feature that you want to promote. Depending on the budget you choose, our team will identify ways to promote that service, treatment, offer, or feature. This may include adding a blog, or creating a new page, adding a section on an existing page, or creating social posts. Time Allotted for Content Promotions12 Hours / Quarter
  • Coming Soon! Event Tracking
  • SOCIAL MEDIA MANAGEMENT: Build your brand and increase engagement through compelling, shareable content. To increase your following, we’ll create and schedule regular social posts. Platforms like Facebook, Twitter, LinkedIn, Instagram etc. are great ways to interact with your existing patients and attract new patients. You’ll also receive visual reports that will enable you to track your engagement and results. Social Media Management
  • SOCIAL MANAGEMENT SOFTWARE: This makes posting to your social sites a breeze, providing you with a one-stop platform designed to manage all your social media accounts. Now there’s no need to sign into multiple sites or applications. Do you have a special announcement you want across Facebook, Twitter, Linkedin and/or Instagram? Or would you like to find and post high-quality content and blogs that are sure to arouse the interest of your followers? One click is all you’ll need! Social Management Software
  • PLANNING CALENDAR: Review, monitor and edit all of you upcoming scheduled posts for your social media sites. You can decide the exact time and date that they will be published and can even choose the peak times for your city. Planning Calendar
  • SOCIAL POSTS: Receive Up to 3 social posts per month for each of your social accounts. This will help to keep your followers engaged as they read, like, and share these regular articles of interest. 3 Social Posts
  • SOCIAL REPORTS: Receive visual reports that enable you to track your engagement and results. Are you curious about who your followers are, where they’re from, and how often they’re engaged on your sites? Our custom, easy-to-understand reports will allow you to quickly analyze the metrics about who is really engaging on your sites. This will allow you to have an accurate understanding of just how well your social media is performing. Social Reports
Ready for your own custom marketing plan recommendations?

Simply fill out this form and our team will craft your custom marketing strategy and recommendations. The more details you provide, the better we’ll be able to tailor our recommendations to your specific needs and goals!

Step 1 of 4
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  • 1) Tell Us About Your Practice
    Why do we need this information? We’re all about GROWTH and ROI. We want to know where you’re at and where you want to go, so we can tailor our recommendations to your goals!
  • Enter your current website url.
  • What type of area are you located in?
  • How many new patients do you currently get each month?
  • What is your target monthly new patient goal?
  • What are your practice's gross monthly earnings?
  • What's your monthly marketing budget?
  • Please provide their website URLs.
Headshot of Angela, Roadside's Director of Client Services who can assist you in customizing a marketing plan for your dental practice.

Then: Dental Office Manager Now: Roadside’s Director of Client Services

Do you need assistance with creating a marketing plan for YOUR healthcare practice?

Angela can walk you through these questions!

She’ll work with you to build the perfect package for your goals and budget!

And the best part? You can schedule time on her calendar right now! Just click the button below.