Welcome to your
MARKETING RESOURCE TOOLKIT!
Get ready to see your online presence
EXPLODE!

Watch our video to get started – there are a lot of resources available on this page, and we’re here to guide you through them!

Hip Hip Hooray for EASY Marketing Tools!

Click section headings above to quickly jump to that section!

FOUNDATION: SCHEDULE + PLAN

Marketing Calendar
Preview image of the Monthly Marketing Calendar available from Roadside's marketing resources toolkit for dentist offices.
Weekly Checklist
Preview image of the Weekly Checklist that is available in Roadside's marketing resource tools for dentist offices.

BE SOCIAL

Jelly Bean Contest
Preview image of Roadside's PDF document that provides a year's worth of social post ideas for dentist offices.
Social Post Ideas
Preview image of Roadside's PDF document that provides a year's worth of social post ideas for dentist offices.
Photo Release Form
Preview image of the Photo Release Form to be used when shooting videos or taking photos of your patients for use in your marketing.

Content marketing can be used to promote services, special offers, events – anything you want to get out there in front of potential customers. Not only does content marketing raise brand awareness, it can increase traffic, conversions, new patients, treatment acceptance, and your overall SEO.

You tell us what you want to grow (new patients, a specific service, a special offer, etc.) and we’ll provide a custom plan designed to help reach your business goals! Your personalized recommendations may include a combination of some or all of these items: new website pages, custom blog posts, social media posts, email blasts, and/or in-office promotional materials.

If you have any questions, or are ready to get started, please email Angela!

BUILD YOUR BRAND

Get Links
Preview image of Roadside's ebook on How To Get Links
UVP Wizard
Preview image of Roadside's UVP Wizard, a PDF that instructs you how to develop unique value propositions for your dental office.
Community Marketing
Preview image of Roadside's Essental marketing Toolkit, a PDF that shows dentist offices how they can connect with their community and increase business.
Mission Statement Wizard
Preview image of Roadside's ebook on How To Get Links
Core Values Wizard
Preview image of Roadside's ebook on How To Get Links
How can Roadside help?
Manage + increase reviews

Raising your review score by just one more star on Google can bring 10% more patients to your practice. With Roadside Dental Marketing + BirdEye, you can gain MORE reviews on Google and more than 200 additional platforms. Dominate online search, improve patients’ experiences, and collect hundreds of new patient reviews to build a strong online reputation.

INTEGRATE with your practice management software to generate reviews automatically via text message or email with direct links to the most powerful review sites.

GROW your rankings in local and organic search. Statistics show that 90% of consumers read online reviews before visiting a business.

PREVENT negative reviews from hurting your reputation. BirdEye’s platform enables you to respond instantly to negative reviews before problems escalate.

If you have any questions, or are ready to get started, please email Angela!

Dentistry isn’t “one size fits all” – and neither is SEO. We can help boost your site’s rankings with targeted, proven methods that will help increase your site’s strength and visibility over time.

TECHNICAL SEO BOOST – Build the strongest foundation possible with an advanced Technical SEO Boost, including optimization of images, code and scripts, heading tags, page titles, meta descriptions, media, speed, and your overall on-page strategy.

LINK CAMPAIGNS – Boost your website rankings with backlinks from relevant, high domain authority sites. We’ll search the digital world and work to increase the number of links to your website.

SEM ADS – Paid advertisements (or PPC) are the fastest way to get your website in the top five sponsored results. Reach your audience and increase your online traffic and brand presence quickly with targeted ads on Google, Facebook, YouTube, and/or Instagram.

If you’re ready to get started (or just have a question!), please email Angela.

Content marketing can be used to promote services, special offers, events – anything you want to get out there in front of potential customers. Not only does content marketing raise brand awareness, it can increase traffic, conversions, new patients, treatment acceptance, and your overall SEO.

You tell us what you want to grow (new patients, a specific service, a special offer, etc.) and we’ll provide a custom plan designed to help reach your business goals! Your personalized recommendations may include a combination of some or all of these items: new website pages, custom blog posts, social media posts, email blasts, and/or in-office promotional materials.

If you have any questions, or are ready to get started, please email Angela!

CREATE + SHARE BLOGS

Blog Formula
Preview image of our Basic Blog Formula PDF, a marketing tool from Roadside that shows dentist offices how to formulate a blog for sharing online.
Blog Ideas
Preview image of our PDF that lists Blog Topic Ideas for dentist offices as part of our marketing toolkit.
Image Optimization
Preview image of our Blog Image Optimization Cheat Sheet, a PDF that instructs dentist offices how to select, use, and optimize images for blog posts.
How can Roadside help?
Custom blogs

Did you know that featuring a blog as a key part of your website will give you a 434% better chance of being ranked highly on search engines? Blogging is an amazing way to grow your rankings AND connect with your community.

CUSTOM BLOGS – Do you offer a new service? Did you invest in a new piece of technology? Are you attending continuing education? We can write a blog all about it! Our writers are trained to write compelling, unique, optimized content that connects with your community AND makes Google happy.

If you have any questions, or are ready to get started, please email Angela!

Optimizing a blog will make sure that search engines see your sparkling new content! What’s involved? Here’s a few pieces of the puzzle:

  • Choosing a keyphrase and using it strategically
  • Adding outbound links
  • Adding internal links
  • Adding a meta description
  • Optimizing your images
  • Creating a proper title
  • Choosing the right slug
  • Writing the proper length of blog

Ready to get started? Read our blog for a detailed explanation and the inside scoop from our content experts.

Overwhelmed? Don’t worry, we can help. It only takes us an hour or so to make sure your content is optimized fully. Email Angela for the details!

If you’re not an experienced writer, it might seem daunting to figure out what to write about in blog posts or when adding new website content. No more excuses!

Still feeling out of your element? It’s ok, we can help. We can write custom blogs and content for you. Talk to your Account Manager for more information.

SHOOT + SHARE VIDEO

Video Products
Preview image of our Video Product Suggestion list, a PDF that lists products you can purchase to make professional looking videos for your marketing purposes.
Video Tips
Preview image of our PDF that provides tips to dentist offices on how to get professional looking videos for marketing efforts.
Video Ideas
Preview image of our PDF that list video ideas for dental practices to use in their online marketing efforts.
Video Scripts
Preview image of our PDF that provides scripts to use when shooting promotional and marketing videos for your dental practice.

Videos increase rankings and keep visitors engaged with your site longer. Get a load of this: By 2019, video content will be the driving factor behind 85% of search traffic AND video drives a 157% increase in organic traffic from search results. In other words – if you want to be found by potential customers, you can’t ignore video.

VIDEO CREATION – We can create effective marketing videos for you – you’ll barely need to lift a finger! We can even create videos from your still photographs – no videographer required! Ask us whether slideshow, spotlight, or storytelling videos are the right fit for your marketing strategy.

VIDEO OPTIMIZATION – Are you shooting your own videos in-house? High-five! Now let’s take those videos and make them REALLY work for you. We’ll upload them to YouTube, optimize them for search, and add them to your website and social media as applicable.

If you’re ready to get started (or just have a question!), please email Angela.

Click HERE to read about the benefits of video and see what we can do for you!

REPORTING TOOLS GUIDE

Google Analytics
Preview image of our Basic Blog Formula PDF, a marketing tool from Roadside that shows dentist offices how to formulate a blog for sharing online.

ROADSIDE RECOMMENDS

Need help with any of the following services? We recommend the following third-party services (be sure to tell them Roadside sent you!)

graphic of two conversation bubbles to show that Roadside Dental Marketing recommends Simplifeye, a third- party chat application.

Website Chat

A graphic of an umbrella with a dollar bill under it to show that Roadside recommends Kleer, a third party dental plan provider for dentist offices.

Membership Plans

Graphic of a telephone handset with a volume symbol coming from it to show that Roadside recommends Call Pop, a third party company that offers hardware that integrates with existing phone systems to make scheduling and communicating with patients easier and more efficient for dental practices.

Phone Integration

Graphic of a a stack of dollar bills to show that Roadside recommends EAssist, a third party platform that assist dental practices with billing.

Dental Billing

Graphic of an envelope with a piece of paper with an @ sign on it to show that Roadside recommends a third party software called MVP Mailer for dental practices to use for direct email marketing.

Direct Mail

Graphic of a checkbox with a pencil to show that Roadside recommends this third party company called, Intake Q, for secure electronic patient form submission for dental practices.

Patient Forms

Can we make your life easier?
Please contact us with your questions. We always love to hear from you!

Shannon: (360) 322-4804 | shannon@roadsidemultimedia.com

Chantelle: (360) 347-6760 | chantelleh@roadsidemultimedia.com
Angela: (360) 283-5001 | angela@roadsidemultimedia.com
Shannon Mackey, Marketing Account Manager at Roadside Dental Marketing

Marketing Account Manager

Marketing Account Manager

Chantelle, Marketing Account Manager at Roadside Dental Marketing

Marketing Account Manager

Angela, Director of Client Services at Roadside Dental Marketing

Director of Client Services