Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Roadside Express Marketing

Is it time to rethink your marketing strategy?

We’ve got you covered a budget-friendly yet POWERFUL marketing option: Roadside Express Marketing.

A preview of one of our marketing websites: They went from 40 to 60 new patients a month with dental marketing services from Roadside

Are your current digital marketing efforts producing results?

Purposeful, intentional dental marketing is vital to continually grow your business. We’ve created two POWERFUL new marketing packages built for growth – at a budget-friendly cost. 

Watch our 5-minute video to see Angela explain the benefits of each marketing package:

REQUEST MARKETING INFO

What's included in the Express Marketing Bundle?

... A LOT! Check it out below.
Bundle includes:

LOCAL DATA MANAGEMENT:

Having a visible, authoritative, and up-to-date local presence is crucial to reaching the right customers at the best time — but it’s a challenge to stay on top of every listing across all major channels. That’s where our local data management (LDM) comes in.

In addition to using the LDM dashboard to monitor your location data and generate valuable insights, our LDM architects take on the job of cleaning up, consolidating, and syndicating your local data across leading directories and platforms, including Google, Yahoo, Bing, Facebook, and HealthGrades.

SEO MONITORING:

Knowing where your business stands in comparison to your competition is always important. Our Keyword Monitoring System allows you to track up to 50 keywords of your choice and see up to date statistics on how your business is performing in relation to your competition.

VOICE SEARCH SUBMISSIONS:

Voice search is booming. Voice-related searches on mobile are 3X more likely than text-related searches to be local-based and 72% of voice speaker owners say that they use their devices as part of their daily routines. Investing time and effort in improving your online visibility will benefit your business.

MARKETING METRICS DASHBOARD:

Seeing numbers related to your business is great, but understanding those numbers and seeing where your ROI is coming from as well as where to invest more into your business is priceless. Our metrics dashboard shows you the data you need to see in a way that is clearly understood.

WEEKLY COACH:

Ever wish you had marketing tips sent to you every week with assets you can literally copy and paste? Our Weekly Coach email helps you keep your social channels active and your patient base engaged while you focus on your business.

DOMAIN HOSTING WITH SSL SECURITY:

Host your site on a fast, secure hosting platform. Hosting includes advanced server technology and support with ongoing maintenance and security.

Express Marketing Bundle

To rank and compete online, your website and online presence requires ongoing marketing.

Many small businesses struggle to determine if marketing is necessary and worth the investment, and it’s an especially valid question during uncertain economic times.

But consider this: Let’s compare your business to a houseplant. Not many houseplants can survive without sunlight and regular watering. Marketing is the equivalent to hydration and sunlight for your business. It will enable you to, not just survive, but thrive and grow!

Roadside Express marketing options offer the essentials needed to establish your online presence and grow at a budget-friendly cost.

Roadside Express vs. Traditional Marketing
An icon of a crown
Express Marketing
  • Agency-light marketing services
  • DIY marketing
  • Fundamentals for marketing
  • Marketing tools and resources
  • Updates and content a la carte
  • Marketing Account Manager available for a la carte support
fancy crown icon
Traditional Marketing
  • Agency-rich marketing support
  • Concierge-level marketing services
  • Custom content creation
  • Strategic planning
  • Dedicated Marketing Account Manager available for support, strategy, and questions

Frequently Asked Questions

(We’ve heard them all!) Get the answers below!
  • What's included in Express Marketing?

    LOCAL DATA MANAGEMENT: Having a visible, authoritative, and up-to-date local presence is crucial to reaching the right customers at the best time — but it’s a challenge to stay on top of every listing across all major channels. That’s where our local data management (LDM) comes in.

    In addition to using the LDM dashboard to monitor your location data and generate valuable insights, our LDM architects take on the job of cleaning up, consolidating, and syndicating your local data across leading directories and platforms, including Google, Yahoo, Bing, Facebook, and HealthGrades.

    SEO MONITORING: Knowing where your business stands in comparison to your competition is always important. Our Keyword Monitoring System allows you to track up to 50 keywords of your choice and see up to date statistics on how your business is performing in relation to your competition.

    VOICE SEARCH SUBMISSIONS: Voice search is booming. Voice-related searches on mobile are 3X more likely than text-related searches to be local-based and 72% of voice speaker owners say that they use their devices as part of their daily routines. Investing time and effort in improving your online visibility will benefit your business.

    MARKETING METRICS DASHBOARD: Seeing numbers related to your business is great, but understanding those numbers and seeing where your ROI is coming from as well as where to invest more into your business is priceless. Our metrics dashboard shows you the data you need to see in a way that is clearly understood.

    WEEKLY COACH: Ever wish you had marketing tips sent to you every week with assets you can literally copy and paste? Our Weekly Coach email helps you keep your social channels active and your patient base engaged while you focus on your business.

    DOMAIN HOSTING WITH SSL SECURITY: Host your site on a fast, secure hosting platform. Hosting includes advanced server technology and support with ongoing maintenance and security.

  • Why should I invest in ongoing SEO?

    Consider this: A new car doesn’t need maintenance right away. But what happens if you never provide maintenance? Over time, that car will break down and will end up costing you more money than regular maintenance would have. 

    SEO is much the same. Over time, if you hope to stay relevant and visible, you will have to invest in ongoing SEO. And, it is much more affordable to have ongoing work done than a complete overhaul later on!

    Check out our blog: Ongoing SEO… A Good Investment or a Waste of Money? Our SEO Director Kelsey shares his insight on the importance of ongoing SEO work.

  • What's been trimmed down in Express Marketing?

    Roadside Express was created for our clients who were looking for a trimmed down, budget-friendly marketing plan. Some of the things that are not included in our Roadside Express package are:

    • Website updates
    • Website collaboration
    • Quarterly review call or strategy meetings
    • Content plans
    • Content implementation

    Although these things are not included in your monthly plan, you can request them on an a-la-carte or on a project basis. We’re certainly willing and able to help!

    Just reach out to your Marketing Account Manager for a phone call to decide what’s needed and create an a-la-carte or a project budget for everything you need. 

  • How do I make updates to my website?

    You can contact your Marketing Account Manager by email to discuss the updates required. We can let you know how long the update will take our team. Then, you can decide whether to pay only for the updates you request on an hourly basis or with a 5-hour block of updates time that never expires. We offer an hourly rate discount if you purchase a block of time. 

    Our team will add your update to our queue and you will receive a notification from your Marketing Account Manager within 5 business days. If your request is urgent, please let us know and we will try and accommodate you.

  • What can website updates be used for?

    It’s important to update your website to keep it fresh and current. Did you hire a new team member? Do you want to promote a service? We’re here to update your content, as needed – just send us your changes!

    Can be used for:

    • Website updates / Content editing (Update photos, team members, technology, promotions, hours, contact forms, third party services, patient forms, promote a service, etc.)
    • Marketing recommendations

    Pricing:

    • You may purchase updates at an hourly rate, or a 5-hour block (at a discounted rate)
  • Can I add more email accounts?

    You sure can! Just contact your Marketing Account Manager to let them know the email addresses you would like to create. Each additional email account is $5 / month.

Have questions? Not sure which option is right for you?

Get in touch with Angela and she’ll help identify the right package for your needs and goals.