Learn More About Marketing Options

Growth budget may include a combination of patient-nurturing campaigns or proven strategies to improve SEO and online visibility, based on practice goals and budget. You’ll meet with our all-star team to discuss your goals, and we’ll develop an annual strategy for how to best use your budget to achieve the biggest SEO movement and make your practice more profitable.

Annual Strategy Benefits

We’ll look at your practice’s growth goals and create a custom strategy that pinpoints:

• Your website’s strengths + weakness
• Where to pour the gasoline for maximum ROI
• How to make the biggest impact on your website’s SEO and GLP placement
• Top campaigns and ideas that are working for practices nationwide and will work for you

What are your goals and budget for growing your online presence?

Discover which ads, keywords, and campaigns bring valuable leads over the phone and on the web. Maximize your marketing results by discovering the details behind every conversation.

Includes:

• Call tracking and analytics
• Dynamic number insertion
• Record phone calls
• Automatic lead tagging, if enabled

* One call tracking number for New Patients is included in Roadside Connect. Additional numbers are available as an add-on.

Includes:

• 2 engagement-driven, non-custom Facebook posts per week (8/month, 24/quarter)
• Posts are designed for engagement and education and are NOT custom
• Posts are scheduled and posted on behalf of the office, no review or approval
• Optional: Add Instagram posts for a low additional cost. Ask for details.

Post Objectives

• Engagement (call to action to comment, like, or share)
• Fun ( jokes, memes, quotes, fun facts)
• Education (tips, facts)
• Call to book (call to action to call the office and book an appointment)

Includes:

• Facebook Basic posts (2/week, 8/month, 24/quarter) (not customized)
• Custom Facebook posts (1/week, 4/month, 12/quarter)
• Survey to collaborate on specific goals and objectives each quarter
• Posts are scheduled and posted on behalf of the office
• Practice can review, approve, and edit custom posts directly in scheduling platform
• Optional: Add Instagram posts for a low additional cost. Ask for details.

Post Objectives

• Drive traffic to the website
• Promote a specific service or special offer
• Ask for reviews

Roadside is a proud partner with BirdEye, one of the nation’s best reputation management platforms. BirdEye allows you to easily manage all your reviews from one central dashboard, monitor reviews on more than 200 platforms, and respond instantly to positive and negative feedback. On-the-go web chat communication and two-way texting are also available for an additional fee.

Includes:

• Complete integration with your practice management software
• Generate reviews automatically via text message and email
• Manage negative reviews instantly
• Leverage the power of your reputation using 230+ sources

*Must be combined with Reviews Platform.

Make Your Landline Textable: Send and receive text messages using your existing landline number.

Manage Interactions From One Dashboard: Manage everything from one central tool for interacting with patients via text, Facebook Messenger, and Webchat.

Turn Chats Into Revenue: Convert more website visitors into patients with live chat and personalized attention!

Includes:

• Two-way texting w/existing landline number
• Live web chat added to your website
• One central dashboard to manage communications
• Bulk text messaging for special offers, review requests, and incentives
• And more!

Update your website to keep it fresh and current. Did you hire a new team member? Do you want to promote a service? We’re here to update your content, as needed – just send us your changes or fill out a convenient online form!

Budget can be used for:

• Website updates / Content editing (Update photos, team members, technology, promotions, hours, contact forms, third party services, patient forms, promote a service, etc.)
• Marketing recommendations
• And more!

The more websites that link back to your website, the more Google will see your content as relevant and worthy to be found on page one. We search the digital world for linking opportunities and perform outreach to increase your high-quality links.

Includes:

• Research
• Acquisition of quality links
• Communication and outreach with link sources
• Relationship-building linking and “linkless” suggestions

Search Engine Marketing (SEM) Ads – or paid advertisements, like PPC – are the fastest way to get your website in the top five sponsored results, consistently driving traffic to your site. Grow your online traffic and brand presence quickly with targeted ads!

Paid ad options include Google, Facebook, Youtube, and Instagram. Our top SEM Ads include Google Call-Only, Google Expanded Search, and Facebook Display Ads.