Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Learn More About Marketing Options

With flexible marketing options, you can build a custom package based on YOUR goals. Learn more below.
Marketing Package Includes:
Setup Fee

This one-time charge includes:

  • Google Analytics integration
  • Search engine submission of sitemap
  • Setup of tracking and monitoring on our software
  • Installation of email for form submissions
  • Schema code for increased visibility
Foundation Essentials

Host your site on a fast, secure hosting platform. To rank and compete online, your website and online presence require ongoing maintenance and performance upgrades.


  • Hosting
  • Performance updates
  • Ongoing server technical maintenance
  • Weekly Coach email with DIY marketing tools
  • Exclusive access to Marketing Resources (through our Roadside Connect platform)
  • 1 email address (each additional email account is $5/month)
SEO Essentials

This is the foundation to all your SEO, and it is required in order to complete maintenance and keep your website in working order.


  • Management software for tracking keyword ranking and positioning
  • Ongoing audits for technical improvements including checking broken links, etc.
  • Monthly reports on website traffic flow and website performance
  • Maintenance of your website, including updates to themes, security, and plugins
* Customizable SEO Growth depending on your competition.
Roadside Connect Patient Closing Software

Our proprietary dashboard to capture, nurture, and close leads plus easily track the ROI of your marketing investment. Consolidates HIPAA-compliant communication with potential and current patients (from Google Business Listing, Google Chat, Facebook Messaging, Instagram Direct Messaging, Email, Website Forms, Two-Way Texting), reporting, call tracking, and more.

* Integration with Dentrix, Eaglesoft, Open Dental, or Dentrix Enterprise is available.


This package provides the foundation your business needs to grow and includes a dedicated Marketing Account Manager as a single point of contact on your Roadside team for support, strategy, and questions.

Click on an item to learn more:


Click an icon to learn more.
  • Line icon of a pencil on a computer
    SEO + Google Business Profile Growth
  • An icon of a phone
    Call Tracking
  • Line icon of a photo
    Facebook Basic
  • Icon of a megaphone
    Facebook Deluxe
  • Icon of people leaving reviews
    Reviews Platform
  • Icon of a chat
    Webchat + Two-Way Texting Platform
  • Icon of a person
    Updates + Collaboration
  • Icon of a network
    Inbound Links
  • Icon of a phone with a dollar sign
    SEM Ads
SEO + Google Business Profile Growth

Growth budget may include a combination of patient-nurturing campaigns or proven strategies to improve SEO and online visibility, based on practice goals and budget. You’ll meet with our all-star team to discuss your goals, and we’ll develop an annual strategy for how to best use your budget to achieve the biggest SEO movement and make your practice more profitable.

Annual Strategy Benefits

We’ll look at your practice’s growth goals and create a custom strategy that pinpoints:

  • Your website’s strengths + weakness
  • Where to pour the gasoline for maximum ROI
  • How to make the biggest impact on your website’s SEO and GLP placement
  • Top campaigns and ideas that are working for practices nationwide and will work for you

What are your goals and budget for growing your online presence?

Call Tracking

Discover which ads, keywords, and campaigns bring valuable leads over the phone and on the web. Maximize your marketing results by discovering the details behind every conversation.


  • Call tracking and analytics
  • Dynamic number insertion
  • Record phone calls
  • Automatic lead tagging, if enabled

* One call tracking number for New Patients is included in Roadside Connect. Additional numbers are available as an add-on.

Facebook Basic


  • 2 engagement-driven, non-custom Facebook posts per week (8/month, 24/quarter)
  • Posts are designed for engagement and education and are NOT custom
  • Posts are scheduled and posted on behalf of the office, no review or approval
  • Optional: Add Instagram posts for a low additional cost. Ask for details.

Post Objectives

  • Engagement (call to action to comment, like, or share)
  • Fun ( jokes, memes, quotes, fun facts)
  • Education (tips, facts)
  • Call to book (call to action to call the office and book an appointment)
Facebook Deluxe


  • Facebook Basic posts (2/week, 8/month, 24/quarter) (not customized)
  • Custom Facebook posts (1/week, 4/month, 12/quarter)
  • Survey to collaborate on specific goals and objectives each quarter
  • Posts are scheduled and posted on behalf of the office
  • Practice can review, approve, and edit custom posts directly in scheduling platform
  • Optional: Add Instagram posts for a low additional cost. Ask for details.

Post Objectives

  • Drive traffic to the website
  • Promote a specific service or special offer
  • Ask for reviews
Reviews Platform

Roadside is a proud partner with BirdEye, one of the nation’s best reputation management platforms. BirdEye allows you to easily manage all your reviews from one central dashboard, monitor reviews on more than 200 platforms, and respond instantly to positive and negative feedback. On-the-go web chat communication and two-way texting are also available for an additional fee.


  • Complete integration with your practice management software
  • Generate reviews automatically via text message and email
  • Manage negative reviews instantly
  • Leverage the power of your reputation using 230+ sources
WebChat + Two-Way Texting Platform

*Must be combined with Reviews Platform.

Make Your Landline Textable: Send and receive text messages using your existing landline number.

Manage Interactions From One Dashboard: Manage everything from one central tool for interacting with patients via text, Facebook Messenger, and Webchat.

Turn Chats Into Revenue: Convert more website visitors into patients with live chat and personalized attention!


  • Two-way texting w/existing landline number
  • Live web chat added to your website
  • One central dashboard to manage communications
  • Bulk text messaging for special offers, review requests, and incentives
  • And more!
Updates + Collaboration

Update your website to keep it fresh and current. Did you hire a new team member? Do you want to promote a service? We’re here to update your content, as needed – just send us your changes or fill out a convenient online form!

Budget can be used for:

  • Website updates / Content editing (Update photos, team members, technology, promotions, hours, contact forms, third party services, patient forms, promote a service, etc.)
  • Marketing recommendations
  • And more!

Search Engine Marketing (SEM) Ads – or paid advertisements, like PPC – are the fastest way to get your website in the top five sponsored results, consistently driving traffic to your site. Grow your online traffic and brand presence quickly with targeted ads!

Paid ad options include Google, Facebook, Youtube, and Instagram. Our top SEM Ads include Google Call-Only, Google Expanded Search, and Facebook Display Ads.

Have questions? Not sure which option is right for you?

Get in touch with Shannon and she’ll help identify the right package for your needs and goals.