Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Learn More About Marketing Options

With flexible marketing options, you can build a custom package based on YOUR goals. Learn more below.
Marketing Package Includes:
Setup Fee

This one-time charge includes:

  • Google Analytics integration
  • Search engine submission of sitemap
  • Setup of tracking and monitoring on our software
  • Setup for local directory management on our software
  • Installation of email for form submissions
  • Schema code for increased visibility
  • Setting up your social accounts in our social management software
Foundation Essentials

Host your site on a fast, secure hosting platform. To rank and compete online, your website and online presence require ongoing maintenance, and performance upgrades.

Includes:

  • Hosting
  • Performance updates
  • Strategy (review and plan your marketing goals at quarterly round table meetings)
  • Weekly Coach email with DIY marketing tools
  • Exclusive access to Marketing Resources
  • 1 email address (more emails available for additional charge)
Local Data Management & Reviews Management

This budget is allocated to keep your NAP information up to date and cohesive across the webs top 43 directories automatically. It is also the home of your marketing dashboard where you can view your current rankings, movements up or down, and monitor your reputation online among other things. Includes 1 location, and additional locations may be added. Ask us for details!

Includes:

  • Marketing Metrics Dashboard
  • Maps/local placement optimization for top 43 citations and directories
  • Directory and Citation optimization to maintain NAP
  • Optional review/reputation campaign options
  • Google My Business and Facebook listing monitoring
  • Updating of business information like hours of operation, name, types of payments accepted, etc.
SEO Foundation

This is the foundation to all your SEO, and it is required in order to complete maintenance and keep your website in working order.

Includes:

  • Management software for tracking KW ranking, and positioning
  • Ongoing audits for technical improvements including checking broken links etc.
  • Monthly reports on website traffic flow, website performance and ad performance, if applicable
  • Maintenance of your website, including updates to themes, security, and plugins

MARKETING FOUNDATION ESSENTIALS

This package provides the foundation your business needs to grow. Click on an item to learn more:

ADDITIONAL MARKETING OPTIONS

Click an icon to learn more.
  • Line icon of a pencil on a computer
    SEO + Content Growth
  • Icon of a bullseye
    Forever Website Upgrade
  • An icon of a phone
    Call Tracking
  • Line icon of a photo
    Facebook Basic
  • Icon of a megaphone
    Facebook Deluxe
  • Icon of people leaving reviews
    Reviews Platform
  • Icon of a chat
    Webchat + Two-Way Texting Platform
  • Icon of a person
    Updates + Collaboration
  • Icon of a network
    Inbound Links
  • Icon of a phone with a dollar sign
    SEM Ads
SEO + Content Growth

Grow your visibility and conversions with additional SEO + Content Growth services.

You’ll meet with our in-house team every quarter to chat about your goals, which keywords you’d like to rank for, which services you want to promote, where you’re currently at, and where you want to go. We’ll strategize and present how to best use your available budget in order to achieve the biggest SEO movement and meet those goals.

May include a combination of any of the following:

  • Content strategy and creation (pages, video, blogs, emails, social media, etc.), and promotion management
  • On-Page SEO improvements including heading tag, page titles, image optimization, meta descriptions
  • Keyword optimization for main KWs and research on how to introduce new KWs into your portfolio
  • Competition-focused optimization which includes research on the current positioning and portfolio assets of your main competition
  • ADA page maintenance, if applicable
  • Link building, if applicable for best ROI
  • Metrics and reporting
Forever Website Upgrade

Get a new website on updated technology with a brand refresh every 36 months.

Call Tracking

Discover which ads, keywords, and campaigns bring valuable leads over the phone and on the web. Maximize your marketing results by discovering the details behind every conversation.

Includes:

  • Call tracking and analytics
  • Dynamic number insertion
  • Record phone calls
  • Automatic lead tagging, if enabled
Facebook Basic

Includes:

  • 2 engagement-driven, non-custom Facebook posts per week (8/month, 24/quarter)
  • Posts are designed for engagement and education and are NOT custom
  • Posts are scheduled and posted on behalf of the office, no review or approval
  • Optional: Add Instagram posts for a low additional cost. Ask for details.

Post Objectives

  • Engagement (call to action to comment, like, or share)
  • Fun ( jokes, memes, quotes, fun facts)
  • Education (tips, facts)
  • Call to book (call to action to call the office and book an appointment)
Facebook Deluxe

Includes:

  • Facebook Basic posts (2/week, 8/month, 24/quarter) (not customized)
  • Custom Facebook posts (1/week, 4/month, 12/quarter)
  • Survey to collaborate on specific goals and objectives each quarter
  • Posts are scheduled and posted on behalf of the office
  • Practice can review, approve, and edit custom posts directly in scheduling platform
  • Optional: Add Instagram posts for a low additional cost. Ask for details.

Post Objectives

  • Drive traffic to the website
  • Promote a specific service or special offer
  • Ask for reviews
Reviews Platform

Roadside is a proud partner with BirdEye, one of the nation’s best reputation management platforms. BirdEye allows you to easily manage all your reviews from one central dashboard, monitor reviews on more than 200 platforms, and respond instantly to positive and negative feedback. On-the-go web chat communication and two-way texting are also available for an additional fee.

Includes:

  • Complete integration with your practice management software
  • Generate reviews automatically via text message and email
  • Manage negative reviews instantly
  • Leverage the power of your reputation using 230+ sources
WebChat + Two-Way Texting Platform

*Must be combined with Reviews Platform.

Make Your Landline Textable: Send and receive text messages using your existing landline number.

Manage Interactions From One Dashboard: Manage everything from one central tool for interacting with patients via text, Facebook Messenger, and Webchat.

Turn Chats Into Revenue: Convert more website visitors into patients with live chat and personalized attention!

Includes:

  • Two-way texting w/existing landline number
  • Live web chat added to your website
  • One central dashboard to manage communications
  • Bulk text messaging for special offers, review requests, and incentives
  • And more!
Updates + Collaboration

Update your website to keep it fresh and current. Did you hire a new team member? Do you want to promote a service? We’re here to update your content, as needed – just send us your changes!

Budget can be used for:

  • Website updates / Content editing (Update photos, team members, technology, promotions, hours, contact forms, third party services, patient forms, promote a service, etc.)
  • Marketing recommendations
  • And more!
SEM Ads

Search Engine Marketing (SEM) Ads – or paid advertisements, like PPC – are the fastest way to get your website in the top five sponsored results, consistently driving traffic to your site. Grow your online traffic and brand presence quickly with targeted ads!

Paid ad options include Google, Facebook, Youtube, and Instagram. Our top SEM Ads include Google Call-Only, Google Expanded Search, and Facebook Display Ads.

Have questions? Not sure which option is right for you?

Get in touch with Angela and she’ll help identify the right package for your needs and goals.