Quarter 4 2020

Quarterly Game Plan

Review this page to find our recommended focus for the Quarter as well as the latest news, tips, and education from your dental marketing experts at Roadside.

Huddle Up!

Ready for Your Quarterly Marketing Huddle?

Select your Marketing Account Manager and get our exclusive marketing tip for the quarter.

Bridget

Chantelle

Grant

Juliet

Ready to learn the plays?

Scroll through the game plan to take it home in Quarter 4.

Hut Hut!

1ST DOWN

It's Game Time!

Here's how to play your A-game this Quarter.

Marketing Metrics Dashboard

Convenient, invaluable, understandable.

Take the tour

Take the Tour!

Are you using your Marketing Metrics Dashboard?

Show Me!

Your Marketing Metrics Dashboard

Know if you're winning or losing.

Your key metrics decoded.

We promised to make access to your key metrics (and understanding them!) easier than ever!

This new dashboard simplifies the data you need to track your ROI. It includes:

PDF reports of the work Roadside completed for you
Visibility report with key stats from your Google My Business listing
Website traffic report with key stats from Google Analytics
Request a personalized assessment of your website health

Can’t find the link to your report?

You’ll get an automated email from Kelsey, our SEO Director, on the third of every month.
Or simply ask your Marketing Account Manager!

What's Next Coach?

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Respond to Reviews

"But why? And what if I get a negative review?"

Get the answers

Responding to Reviews

Why is it important? How can you do it?

Responding to reviews builds trust!

It’s no secret that online reviews are important. In fact, 90% of consumers say they are influenced by online reviews. They even impact organic and local SEO search results!

Responding to reviews good AND bad builds trust and gets you engaging with your community! But are you asking: how do I post it? It’s easy… use your Local Data Management Dashboard! Watch the video for instructions.

The dreaded online BAD REVIEW...

You work hard to get great reviews, so how should you react when you get a negative online review? If these questions and statements sound familiar, watch as Chantelle talks you off the ledge:

Should you respond?
I don’t know who this is! They’re not even a patient!

Check out these excellent blog resources:

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2ND DOWN

You Can't Win If You Don't Play

Roadside assistance to get you dancing in the end zone!

Use It or Lose It Campaign

“We don’t have time to think about patient recall!”

Get the details

Facebook Engagement Posts

“We’re too busy to post on social right now!”

Get Facebook Basic

COVID-19 Update

“Our patients need to know how safe it is to see us.”

Discover your options

Special Offer!

Want 15 days of FREE social media coaching?

Click here!

Tired of figuring out what to post on social media?

Save yourself from hours of brainstorming!

Practices around the country are PAYING us for this level of coaching. But as a valued Roadside client, it’s all yours — FREE!

Enjoy 15 days of 15-minute (or less!) social coaching
Get social media tips, ideas, hacks, how-to’s delivered right to your inbox
PLUS lifetime access to a private Facebook Group of dental professionals

Sign up NOW!

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Use It or Lose It Campaign

When you don’t have time to think about patient recall!

It’s time to begin reminding patients to make use of their benefits before the end of the year!

We recommend sharing these posts periodically over the next two months.

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Facebook Engagement Posts

When you just don't have time to post!

We've got you covered!

You know you need to stay active on social, but amidst the current craziness, it’s been a challenge to keep up.

We’ll publish 2 posts each week specifically aimed at increasing ENGAGEMENT. You won’t need to lift a finger to write or review anything – we handle it all! This is a great complement to your in-house social efforts to keep your social presence growing while you focus on other things.

Facebook Basic $100 / month

Learn more

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COVID-19 Updates

Because your patients need to know it's safe to see you!

Laptop on desk with Deluxe COVID Update page on screen

Communication = Confidence!

You cannot over-communicate right now when it comes to patient safety. Are your current homepage and COVID page up-to-date?

We can update or even ENHANCE your existing COVID page with additional information and visuals. Content will be broken up and headings will be added so vital information is clear and easy to read.

Upgrade existing COVID page to Deluxe ~~$525~~ $400
Create new Deluxe page (no existing COVID page) ~~$750~~ $600

View Sample Page

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3RD DOWN

Coaching, Coaching, and More Coaching

"The only place success comes before work is in the dictionary" — Vince Lombardi

Virtual Consultation Tips

"I need some coaching to make this successful!"

Get Roadside tips

Marketing Resource Toolkit

Watch for BIG changes!

Get the details

Virtual Consultation Tips

Have questions about how it works?

Connecting with patients virtually is easy!

Offering virtual consultations gives you an advantage over your competition, enabling you to connect with more potential leads and reducing chairtime so you can see more patients in a day.

If you have a Virtual Consultation on your website or are still considering it, you may still have questions like:

Is the storage of images HIPAA-compliant?
Do I need a signed BAA?
What do I do when someone fills out the form?
What should I include in my video consultation?
How do I record my video?
How can I promote my virtual consultation page?

Get Yours Today!

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Laptop on desk showing Marketing Resource Toolkit

All NEW Marketing Resource Toolkit... Coming Soon!

We’re making MASSIVE changes to our existing Marketing Resource Toolkit to make it one of the most valuable tools in your toolbox.

What do we have in store?

Available exclusively for Roadside clients with a login and password
New theme every month (get it before it’s gone!)
Watch educational videos, download support tools, and sign up for upcoming events

Look for your personal invitation by email soon!

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