Quarter 3 2021

Depending on your practice culture and the situation in your community, you may decide to completely remove your COVID Update page that outlined the safety protocols you implemented during the pandemic. However, we tend to recommend over-communicating to your patients rather than under-communicating.

We recommend changing the way you use this page on your website. Instead of it being a “COVID Update” page, change it to a “Safety & Protocols” page. For example, you could change the banner from “COVID-19 Update” to “How We’re Keeping You Safe” or “Important Safety Protocols“.

NOTE: If you’re keeping the page, make sure it’s up-to-date! Complete this simple surveyOpen the form in a new window… and your Marketing Account Manager will contact you with more information about updating the page.

As a reminder, the recommendations for use of personal protective equipment by HCP remain unchanged (as of June 21, 2021).

• That means masks are still required in healthcare facilities (that includes the dentist) regardless of vaccination status.
• It is recommended to stay up-to-date on the most current CDC and OHSA recommendations.

Practices are being asked by patients: “Is everyone vaccinated?” Have you trained your front-desk team to respond? Here’s an option:

• “While we can’t share a team member’s protected health information, following CDC guidelines, all our employees are required to wear masks.”

If you would like to update your Safety & Protocols page, please let us know.

Your patients may not be aware that The Centers for Disease Control and Prevention emphasized that its new masking recommendations for people fully vaccinated against COVID-19 do not apply to health care settings (as of June 21, 2021).

• That means patients and team members need to continue to wear masks while inside the office.
• It is recommended to stay up-to-date on the most current CDC and OHSA recommendations.

If you would like additional information included on your Safety & Protocols page, please let your Marketing Account Manager know.

All you have to do is copy and pass along this link to anyone you think might benefit from our services:
https://www.roadsidedentalmarketing.com/services/…Open Roadside’s referral link in a new window…

They’ll get a free, no-obligation website audit and competitor analysis so they can learn how their current website is performing.

We’ll also take a look at the competitive landscape and provide our recommendations to help them overtake top competitors.

To make it really easy, click here to find an email template you can simply copy and paste!

For every friend you refer who schedules a free Website Audit using the link above, we’ll apply a $50 credit to your next month’s marketing.

For every referral who purchases a new website, you’ll get your choice of one of the following:

• New Media Hub added to your website ($650 value)
• New Custom Service Page added to your website with promotional social media post ($600 value)
• $250 credit to be applied to your next month’s marketing

We can’t say enough how much we appreciate your trust and continued support!

A virtual tour is an interactive 360° experience or simulation of your business that you can add to your website or attach to your Google My Business listing.

Here are just a few reasons:

• Builds trust. We all know what they say about first impressions…
• Attracts qualified patients. Your new patient will know exactly what to expect.
• Shows off your uniqueness. Let them see your comforts and technology.
• Keeps people engaged. Good for keeping people on your website longer!
• Boosts your visibility online. In other words, good for your rankings.

If you want to add a 360° tour to your Google My Business listing, then it should be created by a Google Trusted Photographer. If a company offers to do a virtual tour for you, make sure they’re on this list…Open the list of Google Trusted Photographers in a new window…. Or if you’re interested, use the list…Open the list of Google Trusted Photographers in a new window… to find someone in your area.

Before you sign up, make sure you confirm whether the cost includes any still imagery or rights to the videos. Will you be provided with links to your videos (this is preferred) or will they just upload them to your listing?

The best and most accurate way to film a 360° office video tour is to hire a professional videographer in your area familiar with this style of video. However, there are different kinds of 360° software platforms out there that work with 360° cameras…See more about 360 cameras in a new window…. One of our favorites is Matterport…Open a new window to the Matterport website…, which will work with your iPhone!

From our experience, the cost on average is in the $1500 range, if you can get lower than that GREAT, but expect to be around $1500 for something of quality. Your estimate may depend on how many sphere photos the photographer takes and if you wanted rights to the photos.

Google 360 virtual tours have proven to be very helpful in driving more views and interactions on your Google My Business listing. If you get the source files, we can also add the interactive tour to your website!

Having a virtual tour may not directly boost rankings, but using as many Google features as possible can increase trust with Google. The more information and content you’re giving to Google the more exposure you’re going to get.

For the relatively small outlay cost, we feel it is a good return on investment. Especially if you’re looking to show up higher for local searches or in Google Maps. While it may not make a difference in organic rankings at the moment, we tend to believe that Google gives precedence to those who optimize their listing and add as much content as possible.