Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

How our website pricing works
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Website Pricing
Our websites levels include:
  • Fast page speed and SEO optimization

  • Custom design built around your branding

  • Mobile-first technology for a seamless experience

  • Many conversion opportunities to get new patients

Get a Breakdown on Pricing
Branded
$5,000

A branded website is a reliable starter site with a strong foundation for growth. It offers a marketing-proven layout, customized to your brand.

Includes
  • 6 Custom Pages

  • Blog + Contact Page

  • 6 SEO Service Pages (Non-Custom)

  • 2 hours of edits
Who’s this for?
  • General dentists in a non-competitive area
  • Just opened the doors of your new practice
  • Just acquired a new practice with an old website
  • You’re a start-up practice

  • You want a nice web presence, but aren’t picky on design

Examples
Personalized
$8,500

Personalized websites are packed with more creative time to showcase your brand’s uniqueness. Your site would include more custom design elements, animations, conversion opportunities, and support from our experts.

We’ll also leverage your photos and videos to create a more visual experience to resonate with the right patients.

Includes
  • 8 Custom Pages

  • Blog + Contact Page

  • 8 SEO Service Pages (Non-Custom)

  • 5 hours of edits
Who’s this for?
  • Offices with a mediocre online presence and want to stand out
  • Multiple doctors or offices with a large team
  • Offices who offer many services
  • Are located in a competitive area
  • You’re a specialty practice

  • Have a clear vision of their branding and messaging
Examples
Ultimate
$15,000

The Ultimate website is the Lebron James of websites. You’ve given us permission to unleash our creative team of designers, writers, and developers to go all out on your website to truly make it one of a kind.

You’ll get our lead developer and designer to craft eye-catching animations, modules, and design layouts. We’ll pour in massive amounts of conversion opportunities.

Includes
  • 12 Custom Pages

  • Blog + Contact Page

  • Basic Smile Gallery

  • 16 SEO Service Pages (Non-Custom)

  • 5 Blog Posts
  • 5 Social Posts
  • 3 Lead Generation Pages
  • 5 Hours of edits
Who’s this for?
  • You’re a small DSO
  • You want to be “the dentist” in a competitive area
  • You want more high-ticket services
  • You’re picky and have a strong vision
Examples
Lets get started!
Required Assets
  • Onboarding survey
  • Doctor photo + bio
  • 10+ photos of team + office
  • Forms
  • Third-party logins
Photos + Videos
  • Option 1: You send us the videos and photos you already have
  • Option 2: We’ll help find a photographer in your local area
  • Option 3: Purchase a Content Creation Package, and we’ll take care of it
Timeline
  • Asset Gathering: 2-4 weeks
  • Branded: 6 weeks
  • Personalized: 6-8 weeks
  • Ultimate: 10-12 weeks
How Content Creation works
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Content Creation
Content Creation includes:
  • Professional photos and videos
  • Custom content strategy
  • Pro photo and video editing
  • Content for your marketing
Get a Breakdown on Pricing
Website Conversion Package
$7,500

We’ve partnered with Vanta Studios out of LA to create high-quality and authentic content. You’ll have enough videos and photos to use for your website and dental marketing for months.

Includes:
  • 1 Thought Leader Video
  • 3 Videos: 1 for each Top Service
  • 1 Hero Video
  • 1 Brand Philosophy
  • 1 Financing/Insurance Video
  • 5 FAQ Videos
  • 3 Patient Testimonial Videos
  • 1 What to Expect Video
  • 1 Welcome Video
  • B-Roll Footage
Who’s this for?
  • Dentists getting a new website
  • You want to make a real impact and stand out
  • You want to elevate your brand
  • You want to have a more authentic social media presence
Examples
New Patient Generation Package
$5,000

If you’re running paid ads, this package is a must. These videos will demonstrate your expertise and personality, elevating your brand in an overcrowded market.

Includes:
  • 1 Video Sales Letter
  • 5 Mini Videos around 1 Service
  • 3-Part Video Ad Series around 1 Service
  • 1 Welcome Video
  • 1 Missed Appointment Video
  • B-Roll Footage
Who’s this for?
  • Dentists who purchased our New Patient Generation Campaign
  • You want to attract more high-quality patients
  • You want more high-ticket dentistry
Examples

Video Sales Letter

Welcome Video

Missed Appointment

Practice Photo Package
$3,250

Set the tone of your practice’s vibe with fun and professional photos.

Includes:
  • Doctor + Branding
  • Team
  • Action + Lifestyle
  • Technology
  • Team Fun + Culture
Who’s this for?
  • Dentists who are getting a website
  • You’re running marketing campaigns
  • You want to get rid of all your stock photos
Examples

Doctor + Branding

Team

Action + Lifestyle

Technology

Team Fun + Culture

Video + Photo Bundle
$11,000*

Save $4750 when you combine all three packages!

Includes:
  • Includes videos in Website Conversion Package
  • Includes videos in New Patient Generation Package
  • Includes photos in Practice Photo Package
Who’s this for?
  • Established practices who want to secure or bring Fee For Service
  • You want to educate more on quality dentistry
  • Been abused by dental corporations in the past
  • You’re ready to market high-ticket services (implants, sleep apnea, Invisalign, etc.)
  • You’re opening a new practice and need to stand out
  • You have multiple associates and want to get them more involved with marketing

*Note: Pricing may vary for multiple locations

Do I need all these videos?

Yes! More content allows us to unleash more creative power to:

  • Set yourself apart from the competition

  • Position you as a thought leader in your community
  • Create genuine connections with the right patients
  • Build trust faster so patients say “yes” to treatment faster
  • Create a congruent brand for all your marketing avenues
  • Give you major points with Google
How our SEO pricing works
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SEO Pricing
Our SEO packages are designed to:
  • Drive more traffic to your site
  • Increase your local visibility
  • Build authority and generate leads
Get a Breakdown on Pricing
SEO Foundations
$480/mo

SEO Foundations ensures your practice name appears in the search results. Think of it as your house’s foundation: livable and provides the necessities.

Includes
  • One email address
  • Weekly Coach
  • Website hosting and performance updates
  • Ongoing server technical maintenance
  • Roadside Connect Patient Closing Software
  • Keyword tracking, technical SEO audits, and monthly reports
Add to your package

If you want to increase your rankings, visibility, and leads, it’s best to upgrade your SEO package. This add-on includes monthly technical work and content creation to accelerate results.

All packages include quarterly strategies, a dedicated account manager, and certified ADA compliance.

Basic
$375/mo

Choose 1 module per quarter:

  • Interlinking
  • Google Business Profile FAQs
  • Google Business Profile Product + Services
  • 2 Library Pages
  • 2 SEO Articles Based on SEO Research
  • Excellent choice if you’re in a non-competitive area or a specialty practice

Competitive
$675/mo

Choose 2 modules per quarter:

  • Google Business Profile FAQs
  • Google Business Profile Product + Services
  • Google Business Profile Post Creation
  • Interlinking
  • 1 Comprehensive Blog
  • 2 SEO Articles Based on SEO Research
  • 2 Library Pages
  • 1 Custom SEO Page
  • Facebook Basic (only if we already have Facebook access)

  • Excellent for practices in competitive areas, and want to be on page 1 of Google

Aggressive
$1075/mo

Choose 3 modules per quarter:

  • Google Business Profile FAQs
  • Google Business Profile Product + Services
  • Google Business Profile Post Creation
  • Republish Google Business Profile Posts

  • Interlinking
  • Back Linking

  • 1 Comprehensive Blog
  • 2 SEO Articles Based on SEO Research
  • 2 Library Pages
  • 1 Custom SEO Page
  • Facebook Basic (only if we already have Facebook access)

  • Excellent choice if you’re in highly competitive areas (Seattle, New York, etc.) and want to focus on high-ticket services

What package do I need?

Our Growth + Strategy Officer will suggest the right SEO package for you based on:

  • The level of competition in your local area
  • Your practice goals and budget
  • The services you want to focus on
  • The size and quality of your website
Where does my budget go?

We focus on low-hanging fruit that’ll quickly move the needle. However, the core SEO strategy filters into these 4 major factors:

  • Creating original content focused on your services
  • Google Business Profile optimization
  • Purchasing high authority backlinks
  • Local optimization and directories
How our reactivation works
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Patient Reactivation
Doing a reactivation campaign will:
  • Inject immediate cash
  • Create results within a week

  • Build relationships and close more cases
See How It Works
Hygiene Acceptance
$1500/mo

Create a steady flow of hygiene patients without follow-up from the front desk.

Includes:
  • Campaign set up
  • Automated emails and text messages
Who’s it for:
  • You have an unaccepted TX list of 250+
  • You have limited funds
  • You’re short staffed
  • You’re looking for a quick cash injection
Treatment Acceptance
$2500/mo

We’ll do all the heavy-lifted from setting up your very own CRM to providing a team of appointment setters. You’ll see a clear ROI as you welcome patients back into your practice.

Includes:
  • Appointment Setters
  • Nurture sequence
  • Campaign set up
  • Automated emails and text messages
Alternative pricing options:
  • $1500/mo (doesn’t include Appointment Setters, nurture sequence, and 3x ROI guarantee)
  • $1500 one-time + 5% of treatment plans closed

Leverage your relationship capital

Most dental practices make the mistake of focusing only on new patient growth. But did you know there’s probably $500K sitting in your patient database? The numbers don’t lie.

Patient growth graph
How the campaign works

Let’s get that easy cash and invest it back into your dental practice.

Pull Your TX List
  • We’ll help pull your patient list along with any other techy set-up
  • Need to clean your list? Let’s do a quick cleanup of any patients you don’t want to contact

Use Our Proven Offer
  • Our relationship-building copy presents an offer with the messaging of “giving back”
  • Send out nurturing messages in batches to turn lost patients into “yes” patients
Lead Hand-Off
  • Our Appointment Setters act as an extension of your team

  • Redirect patients to your front office via a 3-way call

  • Book patients on your third-party apps or a synced Google calendar

  • Don’t want our Appointment Setters? We’ll train your team to respond to hot leads

Why Appointment Setters?

Studies show you can convert a warm lead when you follow up with them in under 5 minutes. 

But most offices are already too stretched thin to follow up in that timeframe.

That’s where the Appointment Setters come in. They’re an extension of your team to double (even triple!) the results of your campaign.

Response time graph
Tracking

Instead of tracking “leads,” we track revenue generated. We do this by pulling your list from your PMS, cleaning it up, and putting it into your CRM (Roadside Connect). It’s not tracking – it’s marrying marketing with your revenue.

Tracking lifecycle graph
Triple Your Investment! 3:1 ROI Guarantee.
How lead generation works
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Lead Generation
Doing a lead gen campaign will:
  • Allow scalable + predictable growth

  • Generate more high-margin cases

Learn How It Works
Lead Generation Pricing
$2000/mo

We focus on one campaign per quarter, which includes reactivation, lead generation, or nurturing newsletter. This allows us to build up a long-term profitable marketing system.

Alternative pricing options
  • Standard Campaign, Including Appt. Setters, and Guarantee ($2000/mo)
  • Simplified Campaign, No Appt. Setters, and No Guarantee ($1000/mo)

*Minimum $1000/mo ad spend required

Who is lead generation for?
  • Your internal systems are running smoothly

  • You want to focus on high-ticket services

  • You want new patient acquisition right away

Why lead generation instead of ads?

Ads only drive people to your website. Lead generation takes your prospects on a journey that nurtures them strategically. This makes getting them to your office and saying “yes” to treatment much more effortless.

Adds vs Funnels infographic
Why lead generation works
Value-Driven Offer
  • Provide your audience with value first

  • Prove your authority with patient-focused education

  • Bring curiosity with a tailored offer

  • Speak directly to your ideal patient with a targeted landing page

Lead Nurture
  • Buyers need 8 touchpoints before a purchase

  • Be top of mind with a steady stream of nurturing emails

  • Keep your leads hot and increase qualification

Appointment Setters can help

Studies show you can convert a warm lead when you follow up with them in under 5 minutes.

But most offices are already too stretched thin to follow up in that timeframe.

That’s where the Appointment Setters come in. They’re an extension of your team to double (even triple!) the results of your campaign.

Response time graph
Numbers don’t lie

You don’t need to ask, “Is my marketing working?” Lead generation tracks your return on investment.

Optimize every conversion point

We’ll find out where leads are dropping off in the buyer’s journey, and make adjustments.

Conversion points infographic

Patient Lifetime Value: $7000

Return on investment: 5x

By simply getting cost per lead down to $25, we would double the ROI. Conversion points matter!

Tracking

Instead of tracking “leads,” we track revenue generated. We do this by your CRM (Roadside Connect) to put leads in a pipeline and connect it with your PMS system. It’s not tracking – it’s marrying marketing with your revenue.

Tracking lifecycle graph
Triple Your Investment! 3:1 ROI Guarantee.
How relationship newsletters work
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Relationship Newsletter
Relationship newsletters will:
  • Build close relationships with current patients

  • Put you top of mind, increasing referrals and recare

  • Promote your services without coming off as salesy 

See How It Works
Newsletter Pricing
$1200/mo

We focus on one campaign per quarter, which includes reactivation, lead generation, or nurturing newsletter. This allows us to build up a long-term profitable marketing system.

Pricing options
  • Standard monthly campaign ($1200/mo)

  • Upgrade to custom newsletter design ($1000)

  • Increase frequency ($500/mo)

Who are newsletters for?
  • You have a large patient list 

  • You bought an existing dental office

  • You want to increase your referral base

Build relationships

Business is all about relationships. Your newsletters will use a combination of proven content that’ll build stronger relationships with your patients. 

Topics could include:

  • Dental jokes

  • Dental tips

  • Special offers

  • Fun dental facts
  • Recipes

  • Dental education

Choose your newsletter customization
Featured topics
  • Highlight the doctor

  • Promote a service

  • Highlight a team member

  • Share office news

  • Promote a special offer

  • Bring attention to a blog post or webpage

Frequency
  • Send every quarter
  • Send every month (recommended)

  • Send every 2 weeks (additional cost)

Customization level
  • Standard Newsletter: Includes 1 custom block, template content, and 1 round of changes

  • Custom Newsletter: Includes an interview call, all custom content, and 2 rounds of revisions

This isn't your grannie's newsletter
Preview of three newsletters covers
Email strategy example
  • EMAIL 1 – Office philosophy

  • EMAIL 2 – Top service

  • EMAIL 3 – Doctor’s qualifications

  • EMAIL 4 – Feature technology 

  • EMAIL 5 –  Team member highlight

  • EMAIL 6 – Overcoming barriers

Get more recare and referrals. Get less inactive patients.
How our CRM Helps
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RS Connect (CRM)
Roadside Connect will:
  • Marry marketing with your revenue

  • Provide big-picture results so you make tactical business decision

  • Connect with prospects and your current patient base

What's Included
Roadside Connect
Included

Roadside Connect is included with our campaigns and SEO packages. It has many tools to make your life easier and your marketing more effective.

  • Integrated chat
  • Metrics
  • Sales pipeline

  • Leads dashboard

  • Call tracking
  • Review management
  • Updates dashboard

  • Account Manager contact info

  • Marketing library

Patient Facing Chat example
Patient-facing chat

Filter all your communication into one dashboard to quickly connect with patients and prospects. This includes calls, text messages, emails, Google reviews, Facebook/Instagram messages, and more.

Metrics dashboard

See your entire sales pipeline and potential so you make quick business decisions. The Metrics dashboard allows you to see your Google analytics, Facebook analytics, and more.

Metrics dashboard
Pipeline management dashboard
Pipeline management

Manage all your leads through the Opportunities tab. You’ll see where your leads are coming from and what stage they’re in to get them to buy.

Review management

Review management makes it a piece to ask and respond to reviews. This includes Google reviews and Facebook reviews.

Review Management Dashboard