Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

How our website pricing works
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Website Pricing
Our websites levels include:
  • Fast page speed and SEO optimization

  • Custom design built around your branding

  • Mobile-friendly technology for a seamless experience

  • Multiple conversion opportunities to get new patients

Get a Breakdown on Pricing
Branded
$4,500

A branded website is a reliable starter site with a strong foundation for growth. It offers a more standard layout, customized to your brand.

Includes
  • 4 Custom Pages
  • 5 Library Pages
  • 2 hours of edits
Who’s this for?
  • General dentists in a non-competitive area
  • Just opened the doors of your new practice
  • Just acquired a new practice with an old website
  • You want a nice web presence, but aren’t picky on design

Examples
Personalized
$7,500

Personalized websites are packed with more creative time to showcase your brand’s uniqueness. Your site would include more custom design elements, animations, conversion opportunities, and support from our experts.

We’ll also leverage your photos and videos to create a more visual experience that stands out from your competitors.

Includes
  • 6 Custom Pages
  • 12 Library Pages
  • 5 hours of edits
Who’s this for?
  • Offices with a mediocre online presence and are ready to stand out among a sea of dentists
  • Multiple doctors or offices with a large team
  • Offices who offer many services
  • Are located in a competitive area
  • Have a clear vision of their branding and messaging
Examples
Ultimate
$10,000

The Ultimate website is the Lebron James of websites. You’ve given us permission to unleash our creative team of designers, writers, and developers to go all out on your website to truly make it one of a kind.

You’ll get our lead developer and designer to craft eye-catching animations, modules, and design layouts. We’ll pour in massive amounts of conversion opportunities.

Includes
  • 10 Custom Pages
  • 20 Library Pages
  • 5 Hours of edits
Who’s this for?
  • You want to be “the dentist” in a competitive area
  • You want more high-ticket services
  • You’re picky and have a strong vision
Examples
Lets get started!
Required Assets
  • Onboarding survey
  • Doctor photo + bio
  • 10+ photos of team + office
  • Forms
  • Third-party logins
Photos + Videos
  • We’ll help find a photographer in your local area
  • We’ll provide photo/video checklists and cheatsheets
Timeline
  • Easy onboarding and asset collection
  • Kick-off call to understand your vision
  • Design reveal
  • Full website reveal + edits
  • Total timeline: 8-10 weeks
How our SEO pricing works
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SEO Pricing
Our SEO packages are designed to:
  • Drive more traffic to your site
  • Increase your local visibility
  • Build authority and generate leads
Get a Breakdown on Pricing
SEO Foundations
$480/mo

SEO Foundations makes sure you aren’t invisible online. Think of it as your house’s foundation: livable and provides the necessities.

Includes
  • One email address
  • Weekly Coach
  • Website hosting and performance updates
  • Ongoing server technical maintenance
  • Roadside Connect Patient Closing Software
  • Keyword tracking, technical SEO audits, and monthly reports
Add to your package

If you want to increase your rankings, visibility, and leads, it’s best to upgrade your SEO package. This add-on includes monthly technical work and content creation to accelerate results.

Basic
$300/mo
  • Includes 3 hours per month of SEO work

  • Dedicated Account Manager

  • Pod of SEO experts to boost your organic results
  • Interlinking
  • Website Audits
  • Google Business Profile optimization
  • 2 library pages (as needed)
  • Excellent choice if you’re in a non-competitive area or a specialty practice

Competitive
$600/mo
  • Includes 6 hours per month of SEO work

  • Dedicated Account Manager

  • Custom growth plan for more conversion opportunities
  • Increased attention to your online presence
  • Interlinking
  • Website Audits
  • Google Business Profile optimization
  • Google Business Profile post creation
  • SEO blogs
  • Library or custom pages

  • Excellent choice if you’re in a competitive area and want to be on page 1 of Google

Agressive
$1000/mo
  • Includes 9 hours per month of SEO work

  • Dedicated Account Manager

  • Aggressive SEO strategy to grow your online presence and get more organic traffic/leads
  • Custom linking strategy with clear ROI
  • Interlinking
  • Back linking
  • Website + SEO Audits
  • Google Business Profile optimization
  • Google Business Profile post creation
  • Google Business Profile post republishing
  • SEO + custom blogs
  • Custom webpages
  • Excellent choice if you’re in highly competitive areas (Seattle, New York, etc.) and want to focus on high-ticket services

What package do I need?

Our SEO director will provide a recommendation based on:

  • The level of competition in your local area
  • Your practice goals and budget
  • The services you want to focus on
  • The size and quality of your website
Where does my budget go?

We focus on low-hanging fruit that’ll quickly move the needle. However, the core SEO strategy filters into these 4 major factors:

  • Creating original content focused on your services
  • Google Business Profile optimization
  • Purchasing high authority backlinks
  • Local optimization and directories
How our reactivation works
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Patient Reactivation
Doing a reactivation campaign will:
  • Inject immediate cash
  • Create results within a week

  • Build relationships and close more cases
See How It Works
Reactivation Pricing
$1500/mo

We focus on one campaign per quarter, which includes reactivation, lead generation, or nurturing newsletter. This allows us to build up a long-term profitable marketing system.

Alternative pricing options
  • Monthly campaign ($1500/mo)
  • One-off project ($5,000)

  • Milestone pricing

    ($500/$1500/$1500/$1500)

Who is reactivation for?
  • You have an unaccepted TX list of 250+
  • You have limited funds
  • You’re short staffed
  • You’re looking for a quick cash injection
Leverage your relationship capital

Most dental practices make the mistake of focusing only on new patient growth. But did you know there’s probably $500K sitting in your patient database? The numbers don’t lie.

Patient growth graph
How the campaign works

Let’s get that easy cash and invest it back into your dental practice.

Pull Your TX List
  • We’ll help pull your patient list along with any other techy set-up
  • Need to clean your list? Let’s do a quick cleanup of any patients you don’t want to contact

Use Our Proven Offer
  • Our relationship-building copy presents an offer with the messaging of “giving back”
  • Send out nurturing messages in batches to turn lost patients into “yes” patients
Lead Hand-Off
  • Our Appointment Setters act as an extension of your team

  • Redirect patients to your front office via a 3-way call

  • Book patients on your third-party apps or a synced Google calendar

  • Don’t want our Appointment Setters? We’ll train your team to respond to hot leads

Why Appointment Setters?

Studies show you can convert a warm lead when you follow up with them in under 5 minutes. 

But most offices are already too stretched thin to follow up in that timeframe.

That’s where the Appointment Setters come in. They’re an extension of your team to double (even triple!) the results of your campaign.

Response time graph
Tracking

Instead of tracking “leads,” we track revenue generated. We do this by pulling your list from your PMS, cleaning it up, and putting it into your CRM (Roadside Connect). It’s not tracking – it’s marrying marketing with your revenue.

Tracking lifecycle graph
Triple Your Investment! 3:1 ROI Guarantee.
How lead generation works
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Lead Generation
Doing a lead gen campaign will:
  • Allow scalable + predictable growth

  • Generate more high-margin cases

Learn How It Works
Lead Generation Pricing
$1500/mo

We focus on one campaign per quarter, which includes reactivation, lead generation, or nurturing newsletter. This allows us to build up a long-term profitable marketing system.

Alternative pricing options
  • Monthly campaign ($1500/mo)
  • One-off project ($5,000)

  • Milestone pricing

    ($500/$1500/$1500/$1500)

*Minimum $1000/mo ad spend required

Who is lead generation for?
  • Your internal systems are running smoothly

  • You want to focus on high-ticket services

  • You want new patient acquisition right away

Why lead generation instead of ads?

Ads only drive people to your website. Lead generation takes your prospects on a journey that nurtures them strategically. This makes getting them to your office and saying “yes” to treatment much more effortless.

Adds vs Funnels infographic
Why lead generation works
Value-Driven Offer
  • Provide your audience with value first

  • Prove your authority with patient-focused education

  • Bring curiosity with a tailored offer

  • Speak directly to your ideal patient with a targeted landing page

Lead Nurture
  • Buyers need 8 touchpoints before a purchase

  • Be top of mind with a steady stream of nurturing emails

  • Keep your leads hot and increase qualification

Appointment Setters can help

Studies show you can convert a warm lead when you follow up with them in under 5 minutes.

But most offices are already too stretched thin to follow up in that timeframe.

That’s where the Appointment Setters come in. They’re an extension of your team to double (even triple!) the results of your campaign.

Response time graph
Numbers don’t lie

You don’t need to ask, “Is my marketing working?” Lead generation tracks your return on investment.

Optimize every conversion point

We’ll find out where leads are dropping off in the buyer’s journey, and make adjustments.

Conversion points infographic

Patient Lifetime Value: $7000

Return on investment: 5x

By simply getting cost per lead down to $25, we would double the ROI. Conversion points matter!

Tracking

Instead of tracking “leads,” we track revenue generated. We do this by your CRM (Roadside Connect) to put leads in a pipeline and connect it with your PMS system. It’s not tracking – it’s marrying marketing with your revenue.

Tracking lifecycle graph
Triple Your Investment! 3:1 ROI Guarantee.
How relationship newsletters work
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Relationship Newsletter
Relationship newsletters will:
  • Build close relationships with current patients

  • Put you top of mind, increasing referrals and recare

  • Promote your services without coming off as salesy 

See How It Works
Newsletter Pricing
$1200/mo

We focus on one campaign per quarter, which includes reactivation, lead generation, or nurturing newsletter. This allows us to build up a long-term profitable marketing system.

Pricing options
  • Standard monthly campaign ($1200/mo)

  • Upgrade to custom newsletter design ($1000)

  • Increase frequency ($500/mo)

Who are newsletters for?
  • You have a large patient list 

  • You bought an existing dental office

  • You want to increase your referral base

Build relationships

Business is all about relationships. Your newsletters will use a combination of proven content that’ll build stronger relationships with your patients. 

Topics could include:

  • Dental jokes

  • Dental tips

  • Special offers

  • Fun dental facts
  • Recipes

  • Dental education

Choose your newsletter customization
Featured topics
  • Highlight the doctor

  • Promote a service

  • Highlight a team member

  • Share office news

  • Promote a special offer

  • Bring attention to a blog post or webpage

Frequency
  • Send every quarter
  • Send every month (recommended)

  • Send every 2 weeks (additional cost)

Customization level
  • Standard Newsletter: Includes 1 custom block, template content, and 1 round of changes

  • Custom Newsletter: Includes an interview call, all custom content, and 2 rounds of revisions

This isn't your grannie's newsletter
Preview of three newsletters covers
Email strategy example
  • EMAIL 1 – Office philosophy

  • EMAIL 2 – Top service

  • EMAIL 3 – Doctor’s qualifications

  • EMAIL 4 – Feature technology 

  • EMAIL 5 –  Team member highlight

  • EMAIL 6 – Overcoming barriers

Get more recare and referrals. Get less inactive patients.
How our CRM Helps
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RS Connect (CRM)
Roadside Connect will:
  • Marry marketing with your revenue

  • Provide big-picture results so you make tactical business decision

  • Connect with prospects and your current patient base

What's Included
Roadside Connect
Included

Roadside Connect is included with our campaigns and SEO packages. It has many tools to make your life easier and your marketing more effective.

  • Integrated chat
  • Metrics
  • Sales pipeline

  • Leads dashboard

  • Call tracking
  • Review management
  • Updates dashboard

  • Account Manager contact info

  • Marketing library

Patient Facing Chat example
Patient-facing chat

Filter all your communication into one dashboard to quickly connect with patients and prospects. This includes calls, text messages, emails, Google reviews, Facebook/Instagram messages, and more.

Metrics dashboard

See your entire sales pipeline and potential so you make quick business decisions. The Metrics dashboard allows you to see your Google analytics, Facebook analytics, and more.

Metrics dashboard
Pipeline management dashboard
Pipeline management

Manage all your leads through the Opportunities tab. You’ll see where your leads are coming from and what stage they’re in to get them to buy.

Review management

Review management makes it a piece to ask and respond to reviews. This includes Google reviews and Facebook reviews.

Review Management Dashboard