Yes, a dental PPC campaign is going to cost per click. But for dentists, getting guaranteed traffic from Google, Bing, Yahoo, or Facebook is a no-brainer!
Our Dental PPC Strategy
After many years of working with dentists and dental marketing budgets, we have narrowed down what we offer to just two PPC solutions. We feel these two options deliver the most bang for your buck!
Yellow Pages SEM
Our ad agency partnership with YP.com allows us to run successful search engine marketing campaigns on Google, Bing, Yahoo, and/or Yellowpages.com. These pay per click campaigns generate new leads for our clients through phone calls and website submissions.
Pay per click advertising allows dentists to target their ideal audience on Facebook. Facebook offers a variety of campaign goals including Page Likes, Website Conversions, Local Leads, and Boosting Content.
“We were very hesitant to promote our page on Facebook advertising. The old saying 'nothing ventured, nothing gained' holds true. We have been blown away by the quick and steady increase in traffic to our Facebook page and website. We literally went from 499 to 1840 in less than two months! We are only allotting one week per month to promote our Facebook page and we have seen a dramatic increase in new patients to the practice in a very short period of time. Minimal cost, maximum results. ”
— Christi, Practice Manager at Croasdaile Dental Arts
Why We Love Our Dental PPC Packages:
Yellow Pages SEM
These campaigns can reach 98% of people online.
The ads appear on all devices, i.e. desktop, tablet, and mobile.
The audience is targeted and are more likely to convert.
It generates instant traffic to your site and helps with SEO and your complete marketing strategy.
You will appear on page one for target keyword searches.
You only pay for clicks (less wasted spending).
YP is a Google partner and has access to exclusive targeting info.
YP have years of experience across a number of industries
Just about everyone is on Facebook - including your current and potential patients.
Facebook uses extreme targeting advertising so you can identify your ideal audience using info from personal profiles.
It allows you to choose from a number of unique ad campaign options.
You appear in the news feed of your target audience.
Facebook Ads are low cost compared to other advertising avenues.
You will reach mobile users with your special offers (Facebook has a huge mobile user base).
It gives you an opportunity to get ahead of your competition by embracing new technology.
Pay per click advertising refers to online advertising that only incurs a charge if an action, such as click through the ad, occurs. The major advertising platforms in the dental industry are Google Adwords and Facebook Ads.