Your Promotional Roadmap

Your step-by-step guide to the world of successful promotions!

Why Promote?
Times have changed, but we're here to lead you to success!
40X

Visual content is 40X more likely to be shared on social than any other content.
SOURCE

72%
72% of adult internet users use Facebook, and most adult internet users also have teeth.
53%

53% of marketers say half or more of their budget is allocated to lead generation.
SOURCE

Choose Your Promotion:
Scavenger Hunt
About Your Scavenger Hunt
  • How does it work?

    In a nutshell, visitors search your website to find clues and enter a contest via your new Scavenger Hunt page. They’ll answer 3-5 specific questions and then submit their contact information via a new, contest form.

    With exciting prizes as the initiative, visitors are encouraged to share the contest with their family, friends, and coworkers, introducing your brand to a whole new group of potential patients, thereby increasing the number of leads you’ll gain.

    *FYI: This promotion is best for practices who already have an existing patient list.

  • What are the benefits?
    • Google will view your site as more relevant because of:
      • more page views
      • increased traffic
      • longer stays
    • Generate an immediate buzz after a new website launch
    • Influence your SEO rankings
  • How can I improve my ROI?

    #1: Make every patient aware. Tell them to share the contest with their friends and family! Everyone loves a chance to win prizes!

    #2: Successful campaigns take work (darnit). So below, we have outlined ideas where you can roll up your sleeves and help out (elbow grease), OR let someone else do the work (paid promotions). Scroll down to learn more.

What You Get
Click the icons to learn more about the deliverables that you'll receive!
Website Additions

Your campaign includes a new website page including custom graphics, questions, and contest information (how to enter, prize listings and values, entry deadline, etc). You will also receive a customized home page band advertising your contest.

Contest Entry Leads

Each contest entry confirmation email includes links back to your appointment contact page. You'll also receive a list of all entries so you can follow up with your new leads!

Contest Entry Leads
  • Ask your team members to share your contest link on their personal social media pages
  • Post photos on social showing your prizes (bonus points for including your team in silly ways!)
  • Leave promotional cards at your local coffee shop, library, and other bulletin boards around town
  • Write a blog about your great prizes, and how easy it is to enter
  • Re-send your announcement email blast after a few weeks
  • Share your Scavenger Hunt promotion with current patients, using this easy script:“I don’t know if you already know, but we just launched our new website! We’re super excited, so we’re celebrating with an online scavenger hunt, and you can win some amazing prizes! Other patients are loving it – and it’s quick and easy! The contest ends on _____, so be sure to enter soon! The link is on this card!” [hand flyer]
  • Share your Scavenger Hunt promotion with neighboring businesses (gym, coffee shop, stores,
offices, etc), using this easy script:“Hi there! I’m __________, from _______________ dental office down the street!We just launched our new website, and we’re celebrating with an online scavenger hunt – and you don’t even have to be a patient to win! You can win awesome prizes, and people are loving it! The contest ends on _____, so we hope that you will enter and share this contest with your clients too! I have a few cards that I will leave behind, if that’s alright with you. Thank you so much!” [hand stack of flyers]
Promotional Materials

Get the word out in style! Your campaign includes your choice of 3 customized pieces for promotion (in-office printables, emails, social posts - you name it!).

Promotional Materials

Get the word out! Whether you prefer to hand out business cards, send out emails, or post flyers – we have the tools for you!

Scavenger Hunt Promotional Item Image Scavenger Hunt Promotional Item Scavenger Hunt Promotional Item Scavenger Hunt Promotional Item Scavenger Hunt Promotional Item Scavenger Hunt Promotional Item
Promotional Materials
Choose your pieces (3 are included)
Add 3 more (+$99)
  • 1 printable contest announcement desk display

  • 1 printable contest announcement flyer cards

  • 1 contest announcement email blast

  • 1 entry reminder email blast

  • 1 contest announcement blog

  • 3 contest announcement social posts

  • 3 contest reminder / winner announcement social posts

  • 3 contest social covers (Facebook, Twitter, G+)

What You Need To Do

Click the icons to learn more about your (easy) honey-do list!

Your Initial Checklist

We can’t get started without these 4 simple things. Send us your details, so we can get your campaign rolling!

+ Elbow Grease ROI

See our top suggestions for EASY in-office things that your team can do to help ramp up your campaign.

ROLL UP YOUR SLEEVES!

  1. Ask your team members to share your contest link on their personal social media pages
  2. Post photos on social showing your prizes (bonus points for including your team in silly ways!)
  3. Leave promotional cards at your local coffee shop, library, and other bulletin boards around town
  4. Write a blog about your great prizes, and how easy it is to enter
  5. Re-send your announcement email blast after a few weeks
  6. Share your Scavenger Hunt promotion with current patients, using this easy script:“I don’t know if you already know, but we just launched our new website!We’re super excited, so we’re celebrating with an online scavenger hunt, and you can win some amazing prizes!Other patients are loving it – and it’s quick and easy! The contest ends on _____, so be sure to enter soon! The link is on this card!” [hand flyer]
  7. Share your Scavenger Hunt promotion with neighboring businesses (gym, coffee shop, stores,
offices, etc), using this easy script:“Hi there! I’m __________, from _______________ dental office down the street!We just launched our new website, and we’re celebrating with an online scavenger hunt – and you don’t even have to be a patient to win! You can win awesome prizes, and people are loving it!The contest ends on _____, so we hope that you will enter and share this contest with your clients too! I have a few cards that I will leave behind, if that’s alright with you. Thank you so much!” [hand stack of flyers]
+ Paid Promotion ROI

Get better results with social boosts, custom buttons, and other paid promotional items. Some start at $1!

LET THE PROS TAKE CARE OF IT!

  1. Run a Facebook or Instagram Campaign to expand your audience and ramp up engagement! ASK US HOW!
  2. Boost one, or several, Facebook posts (ad boosts start at just $1!) Boosting posts on Facebook will increase the visibility and reach of your important posts. It is a great way to get more engagement and interaction with your target audience. We recommend on starting with a small budget $3 – $10, and testing what type of posts get the best results. ASK US HOW!
  3. Create fully customized social posts with team photos and real prize imagery. ASK US HOW!
  4. Create fun buttons for the team to wear like: “Did you do it yet? Ask me for details!” (Leaving it sort of ambiguous creates curiosity AND you’ll be able to reuse your buttons for future promotions!) ASK US HOW!
  5. Run an internal contest for your team! Pick an entry goal number, and incentivize your team with a special prize. When your practice hits the goal, the entire team will benefit! Some ideas include taking the team out, giving gift certificates, bringing in lunch for a week, or something else that you think will inspire chatter and enthusiasm! WE CAN HELP!
  6. Create a direct mail piece for a small area around your practice. A fun contest with prizes is a great way to test the waters, and see what sort of return you can get. WE CAN HELP!
"I'm In! What's Next?"