ROADSIDE MARKETING KICK-OFF
We are so excited to start building your brand and marketing and a lasting relationship with your practice.
WHAT’S INCLUDED IN MY
- Hosting (including ongoing server technical maintenance) and 1 email address
- Maintenance of your website, including updates to themes, security, and plugins
- Ongoing audits for technical SEO improvements
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Marketing Pro Resources including +2,300 Grab-and-Go Social Posts
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Roadside Connect Software
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An experienced Marketing Account Manager available for support, strategy, and questions
- What could be included in my SEO + Google Business Profile Growth budget?
- Content strategy and creation (pages, videos, blogs, emails, social media, etc.)
- On-page SEO improvements including heading tags, page titles, image optimization, and meta descriptions
- Keyword optimization for main keywords and research on how to introduce new keywords into your portfolio
- Competition-focused optimization which includes research on the current positioning and portfolio assets of your main competition
- Google Business Profile optimizations (adding brands, products, services, FAQs, posts, etc.)
- ADA page maintenance, if applicable
- Metrics and reporting
- How do I make updates to my website?
It’s important to update your website to keep it fresh and current. Did you hire a new team member? Do you want to promote a service? We’re here to update your content as needed!
To request an update:
- Simply complete this form! You can also find the form in the Request Update tab in Roadside Connect.
Simple updates, like adding or removing a team member or changing the business hours, can be incorporated into your plan.
More extensive updates will require additional time for our team to complete, separate from your strategized plan. We can let you know how long the update will take our team. Then, you can decide whether to pay only for the updates you request on an hourly basis or with a 5-hour or 15-hour block of updates time that never expires. We offer an hourly rate discount if you purchase a block of time.
In either case, our team will add your update to our queue and you will receive a notification from our team within 5 business days. If your request is urgent, please let us know and we will try and accommodate you.
- Can I add more email accounts?
You sure can! Just request an update on our Customer Support portal and let them know the email addresses you would like to create. Each additional email account is $5 / month. If you need to reset the password of your email account, submit a request to our Customer Support team.
INTRODUCING
Roadside Connect can help you convert more leads into new patients and generate more revenue plus easily track the ROI of your marketing investment!
- Connect with your current patients... Think about all the unaccepted treatment plans and referral sources.
- Most practices have over a million dollars in unaccepted treatment sitting in their practice management systems — and they don’t even know it.
- Research shows consumers need a minimum of 8 touchpoints from a brand before committing to a purchase (this absolutely applies to dental patients!) And yet, many practices have only spoken to a patient one time about a treatment recommendation.
How Roadside Connect can help:
- We can build nurture campaigns that are specifically designed to help you close the hidden revenue sitting in your existing database with relationship-nurturing (i.e. non-spammy) emails, text messages, and education.
- Send review requests by email or text and respond right from the Conversations tab
- Connect with potential patients... Think about how potential patients reach out to you…
- Phone calls, text messages, email, website forms, web chat, Facebook Messenger, Instagram Direct Messages, Google chat (this is going to be the next big thing!)
- Studies have shown that if you aren’t responding within 5 minutes of them requesting additional information—you are running an exponential risk of losing that new patient.
How Roadside Connect can help:
- Connect all your incoming messages in one convenient inbox, including two-way texting! (plus it’s 100% HIPAA compliant)
- Record calls for tracking and training.
- Optional features available:
- Allow new patients to request an appointment and then check your schedule to book them on your schedule.
- Offer the convenience of web chat. We can even set up automated responses!
- Connect with Roadside... You’ll find all this in Roadside Connect!
- Find analytics from your website traffic and Google Business Profile
- Check your Google and Facebook Ads reports
- See the potential revenue we’re generating for you and the return on your marketing investment
- Access Roadside’s DIY Marketing Resources
- Connect with your Marketing Account Manager or request a website update via form submission
Watch for your logins from your Marketing Account Manager!
YOUR FREE
WEEKLY COACH
Every Tuesday, you’ll receive an email with marketing tips to encourage your team to do more on social and keep your social media more active.
- Get access to 2300+ ready-to-use social posts, captions, blog recipes, and more (just give us a Gmail account to add!)
- Have the freedom to choose content that speaks to your audience
- Customize posts to your brand by downloading our 36 Canva templates
- Customize the post descriptions for your practice
- Use the social posts as inspiration and post something that’s a little more personalized
- Decide which of your team members should receive Weekly Coach and provide us with their emails
- Each week, review it together in a huddle and schedule out who will post the provided content. Use our free Weekly Checklist to help with this!
- Download our Canva templates
- Download our 2024 Social Calendar
- Download our 365 Day Social Media Roadmap for Dental Practices
Access our 36 Canva templates to create posts custom to your practice.
Step 1: Create a Canva account (Video Instructions)
Step 2: Click this link and it will make a copy into your Canva account
Step 3: Start creating posts (Video Instructions)
Step 4: Post them on your social accounts (Video Instructions)
MARKETING RESOURCES
This is an exclusive page available only to Roadside clients.
Find the My Roadside Hub tab in Roadside Connect and click the Marketing Resources button to find:
- A new team training video every month (get it before it’s gone!)
- Weekly Coach resources
- Your Quarterly Game Plan
- Coaching DIY to overcome any barrier
- Upcoming events
Goals are essential to marketing success. Here’s how:
- Evaluate what worked and what didn’t from the previous year. Use our Marketing Action Plan Workbook to help you! Watch this video on how to use it.
- Choose one goal for the quarter, and focus on helping your team become rockstars with it. Then by the end of the quarter, decide on your next focus.
- Start a marketing calendar for the practice – paper, digital – whatever works best for you!
- Schedule a Marketing Lunch with the whole team and bring in lunch for training to get them excited to help the practice grow.
FACEBOOK GROUP
Marketing with Smiles is a private community for dental professionals (and the Roadside Dental Marketing team) to discuss all things marketing!
- Brainstorm ideas, share wins, ask questions
- Bounce ideas off each other
- Ask for feedback from other practices and marketing experts
Get VIP lifetime access so you’re always in the know of the latest marketing news.
Marketing is a TEAM effort!
Play the game…
don’t just watch it.
The more you support our efforts, the higher the return on your investment will be.
HOW TO
THE BASICS
- Respond to any incoming messages (within 5 minutes) using the Conversations tab in Roadside Connect
- Respond to reviews
- Post at least 1-2 times a week on social (use our Weekly Coach social media library, our Canva templates, our 2024 Social Calendar, and 365 Day Social Media Roadmap for Dental Practices
- Schedule time to connect with your Marketing Account Manager quarterly
INTERMEDIATE LEVEL: INSPIRE YOUR TEAM
The most successful practices make marketing a part of their everyday routine. Here are some ways to get your entire team excited to help the practice grow:
- It all starts with a schedule and a plan (get your free resources here)
- Bring in lunch once a quarter for marketing training and brainstorming with the whole team
- Invite key team members to join your marketing calls with us
ADVANCED LEVEL: CREATE CONTENT
It’s not as hard as it sounds… and we have resources to make it easy! The fact is, the most successful practices are content creators.
- Write blogs
- Shoot DIY videos
- Post real company stuff on social
- Even… have live stream videos or podcasts!
Follow us on social for education, tips, and free resources.
- Before the end of each Quarter to get your feedback on the Growth Plan
- To notify you of any new content created
- To schedule a Quarterly Review Meeting if we don’t have one scheduled
- To update you on the progress of your campaigns
YOUR ROADSIDE
Reach out to us directly if you want our help a la carte for custom content (like blogs or pages), website updates, or questions.
Tired of figuring out what to post on social media?
Save yourself from hours of brainstorming!
Practices around the country are PAYING us for this level of coaching. But as a valued Roadside client, it’s all yours — FREE!
Sign up NOW!
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