Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

ROADSIDE MARKETING KICK-OFF

We are so excited to start building your brand and marketing and a lasting relationship with your practice.

WHAT’S INCLUDED IN MY

Monthly Marketing
Let's review what you can expect from our team!
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What's Included
  • Hosting (including ongoing server technical maintenance) and 1 email address
  • Maintenance of your website, including updates to themes, security, and plugins
  • Local Data Management

  • Ongoing audits for technical SEO improvements

  • Marketing Pro Resources including +2,300 Grab-and-Go Social Posts

  • Roadside Connect Software

  • An experienced Marketing Account Manager available for support, strategy, and questions

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What's Optional
  • Additional email accounts ($5 each / month)

  • Posting on social media (Facebook, Instagram, Google Business Profile)

  • Responding to Google reviews

  • SEO and Google Business Profile Growth

  • Custom blogs

  • Backlinking

  • Minor website updates (ie. changes to hours or team members)

  • Paid Ads

  • And more!

Still have questions?
  • What could be included in my SEO + Google Business Profile Growth budget?
    • Content strategy and creation (pages, videos, blogs, emails, social media, etc.)
    • On-page SEO improvements including heading tags, page titles, image optimization, and meta descriptions
    • Keyword optimization for main keywords and research on how to introduce new keywords into your portfolio
    • Competition-focused optimization which includes research on the current positioning and portfolio assets of your main competition
    • Google Business Profile optimizations (adding brands, products, services, FAQs, posts, etc.)
  • How do I make updates to my website?

    It’s important to update your website to keep it fresh and current. Did you hire a new team member? Do you want to promote a service? We’re here to update your content as needed!

    To request an update:

    Simple updates, like adding or removing a team member or changing the business hours, can be incorporated into your plan.

    More extensive updates will require additional time for our team to complete, separate from your strategized plan. We can let you know how long the update will take our team. Then, you can decide whether to pay only for the updates you request on an hourly basis or with a 5-hour or 15-hour block of updates time that never expires. We offer an hourly rate discount if you purchase a block of time.

    In either case, our team will add your update to our queue and you will receive a notification from our team within 5 business days. If your request is urgent, please let us know and we will try and accommodate you.

  • Can I add more email accounts?

    You sure can! Just request an update on our Customer Support portal and let them know the email addresses you would like to create. Each additional email account is $5 / month. If you need to reset the password of your email account, submit a request to our Customer Support team.

INTRODUCING

Roadside Connect
Our all-in-one platform to nurture relationships and boost revenue (plus so much more!)

Roadside Connect can help you convert more leads into new patients and generate more revenue plus easily track the ROI of your marketing investment!

Here's why you're going to love it:
  • Connect with your current patients...

    Think about all the unaccepted treatment plans and referral sources.

    • Most practices have over a million dollars in unaccepted treatment sitting in their practice management systems — and they don’t even know it.
    • Research shows consumers need a minimum of 8 touchpoints from a brand before committing to a purchase (this absolutely applies to dental patients!) And yet, many practices have only spoken to a patient one time about a treatment recommendation.

    How Roadside Connect can help:

    • We can build nurture campaigns that are specifically designed to help you close the hidden revenue sitting in your existing database with relationship-nurturing (i.e. non-spammy) emails, text messages, and education.
    • Send review requests by email or text and respond right from the Conversations tab
  • Connect with potential patients...

    Think about how potential patients reach out to you…

    • Phone calls, text messages, email, website forms, web chat, Facebook Messenger, and Instagram Direct Messages
    • Studies have shown that if you aren’t responding within 5 minutes of them requesting additional information—you are running an exponential risk of losing that new patient.

    How Roadside Connect can help:

    • Connect all your incoming messages in one convenient inbox, including two-way texting! (plus it’s 100% HIPAA compliant)
    • Record calls for tracking and training.
    • Optional features available:
      • Allow new patients to request an appointment, and then check your schedule before confirming the appointment.
      • Offer the convenience of web chat. We can even set up automated responses!
  • Connect with Roadside...

    You’ll find all this in Roadside Connect!

    • Find analytics from your website traffic and Google Business Profile
    • Check your Google and Facebook Ads reports
    • See the potential revenue we’re generating for you and the return on your marketing investment
    • Access Roadside’s DIY Marketing Resources
    • Connect with your Marketing Account Manager or request a website update via form submission

Watch for your logins from your Marketing Account Manager!

OPTIONAL FEATURES:
  • Automated Reply Messages
  • Social Scheduler
  • Website Chat Widget
  • Email/Text Review Requests
  • Automatic Review Responses

Contact your Marketing Account Manager to learn more about any of these features! 

YOUR FREE

DIY Coaching Resources
Think of us not as your marketing agency but your marketing guides!
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SOCIAL MEDIA TOOLS

Use our social media tools to encourage your team to do more on social and keep your social media more active.

  • Get access to 2300+ ready-to-use social posts, captions, blog recipes, and more (just give us an email account to add!)
  • Have the freedom to choose content that speaks to your audience
  • Customize posts to your brand by downloading our 36 Canva templates
  • Ask us about our ultimate social media solution, Social Connect!
WEEKLY COACH LIBRARY TIPS:
  • Customize the post descriptions for your practice
  • Use the social posts as inspiration and post something that’s a little more personalized
  • Decide which of your team members should receive access to the Weekly Coach Library and provide us with their emails
  • Each week, brainstorm what you can post about and delegate who will post. Use our free Weekly Checklist to help with this!
MORE SOCIAL TIPS:

Access our 36 Canva templates to create posts custom to your practice.

Step 1: Create a Canva account (Video Instructions)

Step 2: Click this link and it will make a copy into your Canva account

Step 3: Start creating posts (Video Instructions)

Step 4: Post them on your social accounts (Video Instructions)

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MARKETING RESOURCES

This is an exclusive page available only to Roadside clients.

Find the Marketing Resources tab in Roadside Connect to access:

  • A new team training video every month (get it before it’s gone!)
  • Weekly Coach resources
  • Your Quarterly Game Plan
  • Coaching DIY to overcome any barrier
  • Upcoming events
BONUS TIPS:

Goals are essential to marketing success. Here’s how:

  • Evaluate what worked and what didn’t from the previous year. Use our Marketing Action Plan Workbook to help you! Watch this video on how to use it.
  • Choose one goal for the quarter, and focus on helping your team become rockstars with it. Then by the end of the quarter, decide on your next focus.
  • Start a marketing calendar for the practice – paper, digital – whatever works best for you!
  • Schedule a Marketing Lunch with the whole team and bring in lunch for training to get them excited to help the practice grow.
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FACEBOOK GROUP

Marketing with Smiles is a private community for dental professionals (and the Roadside Dental Marketing team) to discuss all things marketing!

  • Brainstorm ideas, share wins, ask questions
  • Bounce ideas off each other
  • Ask for feedback from other practices and marketing experts

Get VIP lifetime access so you’re always in the know of the latest marketing news.

HOW TO

Maximize Your Marketing Investment
What's expected from you and your team now?
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THE BASICS

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INTERMEDIATE LEVEL: INSPIRE YOUR TEAM

The most successful practices make marketing a part of their everyday routine. Here are some ways to get your entire team excited to help the practice grow:

  • It all starts with a schedule and a plan (get your free resources here)
  • Bring in lunch once a quarter for marketing training and brainstorming with the whole team
  • Invite key team members to join your marketing calls with us
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ADVANCED LEVEL: CREATE CONTENT

It’s not as hard as it sounds… and we have resources to make it easy! The fact is, the most successful practices are content creators.

  • Write blogs
  • Shoot DIY videos
  • Post real company stuff on social
  • Even… have live stream videos or podcasts!

Follow us on social for education, tips, and free resources.

WHEN WILL YOU HEAR FROM US?
  • Before the end of each Quarter to get your feedback on the Growth Plan
  • To notify you of any new content created
  • To schedule a Quarterly Review Meeting if we don’t have one scheduled
  • To update you on the progress of  your campaigns

YOUR ROADSIDE

Marketing Account Managers
When you need us, we'll be here.

Reach out to us directly if you want to schedule a call, discuss website updates or new content, or have questions.

Anastasiia Povrazhek
Junior Account Manager
Save Your Roadside Marketing Kick-Off Email.
Refer to this email and custom video for your Roadside Connect logins and to educate team members!