Quarter 4 2023

Does this describe your social media efforts?

• You rarely post anything.
• No one on your team has time.
• You don’t see the point in investing any effort into it.

We get it. But the reality is…

• 90% of Americans use social media
• Activity on social will indirectly enhance your search rankings

What is stopping you from posting more on social media?

• Time? (do you use schedule posts?)
• Ideas? (using our 2023 Social Calendar / 2024 Social Calendar or 365-Day Social Media Roadmap for Dental Practices?)
• Creating posts that look good and reflect your brand?
• Generating the content? (have you asked us about a Content Creation Package?)

Does this describe your social media efforts?

• You post once in a while.
• You use Weekly Coach.
• You don’t know what to post about.
• You don’t know how to improve and if it’s really worth it.

Don’t worry! But remember…

• 90% of Americans use social media
• Activity on social will indirectly enhance your search rankings

What is stopping you from posting more on social media?

• Time? (do you use schedule posts?)
• Ideas? (using our 2023 Social Calendar / 2024 Social Calendar or 365-Day Social Media Roadmap for Dental Practices?)
• Creating posts that look good and reflect your brand?
• Generating the content? (have you asked us about a Content Creation Package?)

Does this describe your social media efforts?

• You have a schedule for posting at least twice a week.
• You use Weekly Coach for inspiration but use your own photos.
• Your team always has ideas and responds to comments.
• You are getting new patients directly from social media.

That’s great! Remember…

• 90% of Americans use social media
• Activity on social will indirectly enhance your search rankings

How were you able to overcome the main barriers?

• Time? (do you use schedule posts?)
• Ideas? (using our 2023 Social Calendar / 2024 Social Calendar or 365-Day Social Media Roadmap for Dental Practices?)
• Creating posts that look good and reflect your brand?
• Generating the content? (have you asked us about a Content Creation Package?)

Does this describe your revenue structure?

• You prefer to be in-network with insurance companies.
• You’ve learned how to work with them and be profitable.
• Going fee-for-service is not in your plans.

We get it. But the reality is…

• Increased overhead, inflation, and increased complexities with insurance companies have forced many practices to consider dropping some (or all) dental insurance

What is stopping you from becoming more FFS?

• Time?
  • Have you evaluated your business profitability with PPOs?
•  Expertise?
  • Do you have someone who can help identify revenue problems and negotiate with your PPOs? (If you don’t, we know people who can help! Schedule a demo.)
  • Not sure how to drop an insurance provider to minimize the financial impact on the practice?
• Your local market?
  • Are you the only dentist in-network with some PPOs?

Does this describe your revenue structure?

• You are only in-network with one or two insurance companies.
• You want to move completely FFS or maybe you know you’re always going to stay in-network with the providers you have.

What strategy did you use when dropping a PPO?

• Email? Letter? Or primarily in-person one-on-one discussions?

What is stopping you from becoming more FFS?

• Expertise?
  • Do you have someone who can help identify revenue problems and negotiate with your PPOs? (If you don’t, we know people who can help! Schedule a demo.)

Do you have an in-house membership plan?

• No?
  • Most practices who want to become full FFS start with a solid in-house dental membership plan
  • Find out if starting a plan is right for you
  • Use a third party like Dental Menu (book a demo)
• Yes!
  • Is your plan self-administered?
  • Interested in assessing your plan?
  • How do you promote it?
  • Did you use these Weekly Coach assets?

Does this describe your revenue structure?

• You are 100% fee-for-service.

What strategy did you use when dropping a PPO?

• Email? Letter? Or primarily in-person one-on-one discussions?

Do you have an in-house membership plan?

• No?
  • Find out if starting a plan is right for you
  • Use a third party like Dental Menu (book a demo)
• Yes!
  • Is your plan self-administered?
  • Interested in assessing your plan?
  • How do you promote it?
  • Did you use these Weekly Coach assets?

Does this describe your review generation efforts?

• You aren’t asking any patients.
• You may get a few reviews or maybe none at all.
• You wouldn’t even know how to respond to your reviews.

We get it. But the reality is…

• Google reviews are one of the best ways that Google can determine how good a website is, and where it should rank in its search results.
• Google’s algorithms are changing and you may see some of your reviews disappear!
• Google is more likely to reward businesses with better rankings if it sees them frequently responding to customer reviews.

What is stopping you from getting more reviews?

• Planning?
  • Do you identify patients and specifically ask them?
  • Does your team know how?
  • Do you make it easy for them (QR code, text, or email request)?
•  Systems?
  • Do you use a third-party platform to automate it?
  • Did you know you can send text or email review requests in Roadside Connect?
  • Do you know how to respond to reviews (in a HIPAA-compliant way) or ask us to automate this for you?

Does this describe your review generation efforts?

• You try to ask patients (when you remember).
• You try to get at least 5 reviews a month.
• You don’t have time (or know how) to respond to reviews.

At least you’re trying! But remember…

• Google reviews are one of the best ways that Google can determine how good a website is, and where it should rank in its search results.
• Google’s algorithms are changing and you may see some of your reviews disappear!
• Google is more likely to reward businesses with better rankings if it sees them frequently responding to customer reviews.

What is stopping you from getting more reviews?

• Planning?
  • Do you identify patients and specifically ask them?
  • Does your team know how?
  • Do you make it easy for them (QR code, text, or email request)?
•  Systems?
  • Do you use a third-party platform to automate it?
  • Did you know you can send text or email review requests in Roadside Connect?
  • Do you know how to respond to reviews (in a HIPAA-compliant way) or ask us to automate this for you?

Does this describe your review generation efforts?

• You identify patients to ask in your morning huddles.
• Your goal is to get 15-20 new reviews a month.
• You work hard to “wow” patients and provide an exceptional experience they just have to share.
• You respond to every review (and in a HIPAA-compliant way). 

Amazing! Remember…

• Google reviews are one of the best ways that Google can determine how good a website is, and where it should rank in its search results.
• Google’s algorithms are changing and you may see some of your reviews disappear!
• Google is more likely to reward businesses with better rankings if it sees them frequently responding to customer reviews.

What are you doing to meet your goals?

• Planning?
  • Do you identify patients and specifically ask them?
  • Does your team know how?
  • Do you make it easy for them (QR code, text, or email request)?
•  Systems?
  • Do you use a third-party platform to automate it?
  • Did you use text or email review requests in Roadside Connect?
  • Do you use Roadside Connect to respond to reviews?
  • Is Roadside responding automatically to reviews for you?