Quarter 4 2021
Drill down to review our recommendations for the Quarter as well as the latest news, tips, and education from your dental marketing experts at Roadside.
THE NAME OF THE GAME:
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Post Real-Time Content
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Provide Value
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Be Fun
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Increase Brand Awareness
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Follow Local Businesses
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Join Facebook Groups
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Block Out Time
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Batch Schedule Posts
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Get Roadside’s Help
BE ENGAGING
People won’t share if they don’t care!
Here’s what we mean:
- Post Real-Time Content
- Each team member’s birthday, each team member’s work anniversary, continuing education, work events, team bonding
- If another office or patient ever brings in goodies, give them a shout-out (share as an Instagram story!)
- Before-and-after photos of patients (huge trust builder!!!)
- Provide Value
- Educate and share your expertise
- Be relevant and topical
- Tell a great story
- Be Fun
- Hold contests, polls, giveaways
- Share more video!
- Interact with your followers
GROW YOUR AUDIENCE
Create REAL connections with REAL people! Market with LOVE!
Here’s how:
- Increase Brand Awareness
- Share content that shows off your team, your practice, and helps people get to know you!
- This is the social equivalent to word-of-mouth referrals
- Follow Local Businesses
- Referring practices and specialists, local businesses you have a personal connection with, and other organizations (like the Chamber of Commerce, libraries, schools, sports teams, local news outlets, etc.)
- Follow them, comment on their posts, and send direct messages introducing yourself. DON’T BE SALESY!
- Join Local Facebook Groups
- Share your expertise, ask and answer questions, give things away. BE REAL, NOT SPAMMY!
- Cross promotions!
BONUS TIP: Team up with a local micro-influencer! Look for someone with the same audience as you with a following of 1-10,000. Watch this video clip…Click to play video in a new window… as Whitney explains more!
DEVELOP A STRATEGY
“A goal without a plan is just a wish!” — Antoine de Saint-Exupéry
Here’s what you can do:
- Block Out Time
- Give yourself 10-15 minutes a day to comment and engage with others in your feed
- Use this Monthly Marketing Calendar…Click to open our Monthly Marketing Calendar in a new window… and Weekly Checklist!…Click to open ourWeekly Checklist in a new window…
- Batch Schedule Posts
- Plan out posts for an entire month and schedule them to ensure consistency!
- Get the team involved to brainstorm and make a list of photos you need
- Get Roadside’s Help
- We’ve got it all! Get tips for tools, content ideas, and more!…Click to open our tips and ideas in a new window…
- Don’t forget about our 2021 Social Calendar.
- Pre-register for our Virtual Planning Workshops starting in January!
REMEMBER: If you need more than just DIY help to reach your goals, your Marketing Account Manager has options to get customized help from our Roadside team of experts.
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What if we're just too busy to do social?
We get it. But the fact is the more authentically you engage, the more you are trusted. You need trust to retain and gain new patients!
Here are some options:
- Can you prioritize? Social media’s not going anywhere. Maybe it’s time to assign someone (or even hire a new team member!) who can help you. Start with small goals. Make a plan. And get everyone on board!
- Can Roadside help? Remember, to use Weekly Coach! Roadside also has a la carte projects to help you keep your social media active with engagement posts on Facebook and Instagram and even GROW your audience. Ask your Marketing Account Manager!
Time to take the bull by the horns!
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How can I get my team involved?
Great idea! Successful dental marketing today relies on the full support of your whole team. Here are some tips:
- Regularly hold a brainstorming meeting to generate great marketing ideas (watch this video!…Click to watch video in a new window…)
- Delegate certain marketing tasks to different team members
- Include marketing in your morning huddles (watch this video!…Click to watch video in a new window…)
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Which social media platforms should I use?
The key is to choose one or two and do them well. Then you can think about expanding to other platforms.
- Facebook (still #1 for a dental office)
- Instagram (climbing in popularity with dental practices fast!)
- YouTube (video is too important to ignore in your dental marketing efforts!)
- Google My Business (posts that link to your website can boost map rankings!)
- TikTok (growing by the second but might not be right for your practice)
Your social media platform of choice will probably depend greatly on your local community (what is everyone on?) and your audience demographic (what’s their age group?).
Remember that you need to be posting consistently, about real company stuff, and let’s not forget about VIDEO!
BONUS: Explore the top 12 social media mistakes and how to avoid them.
HUDDLE UP!
Choose the option that applies to your practice:
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Not on Instagram yet. Should I be?
While many dentists might hesitate to add another social platform to their marketing efforts, there are plenty of reasons why getting your practice on Instagram could mean major growth for your practice.
- 50.8% of all Instagram users are female (source…Open source in a new window…)
- 71% of U.S. adults ages 18-29 use Instagram in the United States (source…Open source in a new window…)
- With 1.074 billion+ monthly active users, Instagram is one of the most popular social networks worldwide (source…Open source in a new window…)
Instagram can be a highly effective social media platform for dentists, but only if done well.
What do you need?
- Help setting up a business account and connecting it to Facebook
- Help growing an audience and coaching
- Help with regular posts to get engagement
- Help with custom posts and captions using my photos
- Inspiration and ideas
We’ve got you! Talk to your Marketing Account Manager for options.
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We've got it! Give me the latest news.
For the first time, Instagram recently offered insight into Instagram search algorithms. We now know how Instagram ranks search results, search engine optimization tactics, safety measures, and new developments in keyword search features.
As a result, many of our marketing clients are receiving Instagram Bio Optimizations as part of their Growth strategy.
Here’s what’s included:
- Creating and setting up a Link Tree account (see example…Open example in a new window…)
- Optimizing the bio for searches and improved user experience
HUT HUT!
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Video? I don't think so.
Would some statistics convince you?
- By 2022, online videos will be responsible for 82% of the internet’s traffic — 15 times higher than it was in 2017. (source…Open source in a new window…)
- YouTube is the preferred form of social media marketing worldwide, preferred by 83% of all consumers. (source…Open source in a new window…)
- 54% of people want marketers to produce more video content. (source…Open source in a new window…)
Are you willing to give it a go? Come on, move up to the next level… YOU CAN DO IT!
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I'm willing to give it a try. Where do I start?
Consider this statistic:
- 70% of YouTube viewers watch videos for “help with a problem” they’re having in their hobby, studies, or job. (Think With Google…Open source in a new window…)
You already do this! You answer questions! You help people with their problems! This is what you LOVE to do!
All you have to do now is get someone to record you answering a question you answer ALL. THE. TIME.
Check out our easy tips and resources to get started.
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Loving video! Give me more tips.
Here are some common questions:
- How often should I be creating video?
Anything is better than nothing. But to really start making a difference in your engagement, rankings, and authority-building, consider creating 1-2 videos a month about your top services. - When is it time to call in the pros?
According to Jeremy Tuber, when you are shooting a video for potential patients who’ve never met you, put your best foot forward with a professional videographer. If the video is targeting your current patient, like a testimonial video or even FAQ, a less polished DIY video is fine.
BONUS: If you hire a videographer, get his or her advice about lighting, microphones, and location to make your DIY videos as close to pro as possible.
- How often should I be creating video?
We Need Your Help!
All the information about your practice that we have collected since you’ve been a Roadside client has been collected in a document we call your Local Business Data Sheet.
Almost every member of our team refers to this document to make sure we represent your practice accurately… from the services and conveniences you provide to the exact business name, address, contact information, and business hours of your practice.
PLUS… there is new information we can add to further optimize your Google My Business listing as part of your local SEO strategy.
If we can’t get the information verified, we continue to use the information we have and assume you do not want us to optimize your Google My Business listing with new information to improve your rankings for local searches.
PRACTICE DRILLS!
YOUR ROADSIDE
Reach out to us directly if you want to schedule a call, discuss website updates or new content, or have questions.
Welcomed with ❤ August 26, 2021
