Quarter 3 2024
Let’s review your results, plan for the Quarter, and share the latest updates from your dental marketing guides at Roadside.
HUDDLE UP!
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Practice Update -
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Results Review -
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Growth Plan
- How is the practice doing?
- Are you hitting your new patient goals?
- Have there been any changes at your practice or will there be any?
- Have we updated the information we have on file?
- Have you created any new video content?
- Any other news you want to share?
- How did we do in Quarter 2?
- How is your website performing?
- Are people using your Google Business Profile?
- How many leads have we generated?
- How many new Google reviews have you received?
- Are any improvements recommended?
- Voice Search Optimization
- Apple Maps Optimization
- Locally Relevant Content
This is the most competitive path to ensure you stay relevant now that Google’s AI Overviews has officially launched.
Apple Maps Essentials
Elevating Your Business on Apple Maps
With an estimated 82 to 110 million people in the U.S. using Apple Maps* on their iOS devices (not to mention the Apple CarPlay vehicle navigation), every dental practice can benefit from reaching this massive customer base.
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What are some key features...
- Apple Business Connect: A dashboard to help you manage your listing, including adding and updating photos and logos
- Custom Action Links: Invite patients to take actions like scheduling an appointment or making an appointment directly from Apple Maps
- Showcases: Allows dentists to provide incentives and deals to patients, such as financing alternatives, referral bonuses, new patient discounts, whitening specials, and more
- Ratings: Currently, Apple Maps relies on review data from third-party solutions such as Yelp. However, their own rating system is in beta testing.
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How to keep your dental practice competitive...
- Create or claim your listing
- Create an Apple Business Connect account
- Verify your listing
- Verify via phone call (instant)
- Verify via official document review (takes up to 5 days)
- Optimize your listing
- Our team will ensure you’re using best practices and taking advantage of all the features
- Create or claim your listing
Here’s how we can use Roadside Connect:
- Are we tracking how many people are calling you directly from your map listing?
- Would you like a chat widget for immediate communication on your website?
- Do you have a way to text or email your patients a Google review request?
- Do you need help staying active in your community on social media?
We’re here to help!
LET’S GOOO!
Which video link would you like me to add for you to watch in full later?
- How Google’s Update Will Affect Your Dental Practice’s SEO
- Create a killer homepage
- Steal our video playbook
- Watch out for phishing scams
TIP 2:
Create content that’s not just relevant, but hyper-targeted to your local audience’s needs and wants.
TIP 3:
With QR code and contactless options, make it easier than ever for your patients to leave you a Google review.
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How does contactless technology work?
These plates use NFC technology (which stands for Near Field Communication), more commonly known as contactless technology. The same technology that lets you pay with your phone at a kiosk.
The chip only transmits a link to your contact. It collects no other information.
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Will it work with all smartphones?
YES, 90% of smartphones in circulation have NFC technology, and 100% of smartphones in circulation can scan QR codes.
YOUR ROADSIDE
Reach out to us directly if you want to schedule a call, discuss website updates or new content, or have questions.
