Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Quarter 2 2021

Quarterly Game Plan

Drill down to review our recommendations for the Quarter as well as the latest news, tips, and education from your dental marketing experts at Roadside.

THE NAME OF THE GAME:

Go Digital or Go Home
How has your practice adapted our new digital world?
  • Line icon of dental form
    Online Forms
  • Icon of a two people talking
    Texting
  • Line icon of chat box
    Live Chat
  • Line icon of money changing hands
    Online Payments
  • Icon of people getting together
    Online Scheduling
  • Icon of dentist
    Virtual Consults
  • Icon of video on screen
    Videos
  • Icon of magnifying glass on computer
    Website Refresh
Online Forms

Keep patients safe and make it super convenient for them to complete their paperwork!

Our recommendations:

Texting

SMS response rates are 295% higher than phone call response rates!

Our recommendations:

  • Does your patient management software offer it? Weave and Revenuewell both have it!
  • BirdEye (get a review platform + make your landline textable)
    • We can set you up!
Live Chat

79% of consumers prefer live chats because they offer instant responses!

Our recommendations:

  • Does your patient management software offer it?
  • Podium (get a review platform + online payments + live webchat)
  • BirdEye (get a review platform + live webchat)

Contact your Marketing Account Manager to get you set up with Podium or BirdEye!

Online Payments

Make it easier for your patients to pay you faster.

Our recommendations:

Online Scheduling

Make scheduling appointments easy for your patients AND your team.

Our recommendations:

Virtual Consults

A virtual consult page is the first step to connecting with new and existing patients!

Our recommendations:

Videos

Videos can build trust, answer questions, and showcase your personality!

Our recommendations:

  • Use Zoom! Our videographer partner can interview you or your patients from the comfort of your home or office and compile a rock-solid video on a budget.
  • Do It Yourself! Get our tips and send us your footage for some added sparkle.
Website Refresh

Now more than ever, your website is the first impression you’re making in this digital world!

Our recommendations:

  • Make sure your website is fast! Are you using the latest technology for optimal load times?
  • Ready for a fresh, new look? If your website is 3-4 years old, it’s probably time for some upgrades to stay competitive.

HUDDLE UP!

Roadside Play Recommendations
Taking advantage of these strategies will help keep you on your A-game.

YOUR ROADSIDE

Marketing Account Managers
Teamwork makes the dream work.

Reach out to us directly if you want to schedule a call, discuss website updates or new content, or have questions.