Request Update Call Us Book a Call Free Quote
REQUEST AN UPDATE
FREE QUOTE
COVID-19 Resources

Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Quarter 2 2024

Quarterly Game Plan

Let’s review your results, plan for the Quarter, and share the latest updates from your dental marketing guides at Roadside.

I'm ready!

HUDDLE UP!

What's New?
Let's review the results and get up-to-speed.
  • Icon of a megaphone
    Practice Update
  • Line icon of chart with magnifying glass
    Results Review
  • Icon of target with arrow hitting bulls eye
    Growth Plan
What's Next, Coach?
Fill us in and we'll tell you how we can help...
  • How is the practice doing?
    • Are you hitting your new patient goals?
  • Have there been any changes at your practice or will there be any?
    • Have we updated the information we have on file?
  • Have you created any new video content?
  • Any other news you want to share?
Let's talk about your online visibility...
  • What are some big wins?
  • How many leads have we generated?
  • How many new Google reviews have you received?
  • Are any improvements recommended?
Our Q2 focus is Near Me searches...
  • GBP “Near Me” Optimization and Maintenance
  • 1 informative/educational SEO Blog
  • 1 conversion-centric SEO Blog
  • GBP Near Me Posts

This is the most competitive path to ensure you stay relevant in Google’s eyes.

Breaking News!

How is Google's new AI search update going to affect your website rankings?
Get the details!

How Google’s Update Will Affect Your Dental Practice’s SEO

Google’s introduction of SGE, a search generative experience, aims to place AI at the forefront of search, and it will completely change how your patients find you (see a screenshot).

  • What this change will mean...
    • This could prevent people from clicking to the website sourcing the answer
    • Website traffic may also decrease
    • Well-researched website visitors are more likely to convert
    • Traditional results will still be available
    • Focus of searches will change from single-term keywords (like “best dentist”) to topical searches (like “best dentist near me for dental implants”)
  • How to keep your dental practice competitive...
    • Local SEO 
      • Maintaining accurate and consistent information
      • Increasing Google reviews
      • Optimizing your Google Business Profile
    • High-quality content
      • Adding educational content that tackles frequent dental concerns, treatments, and even giving hygiene advice (check out this reel)
    • Backlinks
      • Acquiring links from sites related to healthcare or dentistry
    • Visual content
      • Adding or optimizing pertinent images on your own website for targeted keywords
      • Creating videos on YouTube and short video clips
We've got your back!
In Quarter 2, we'll be focused on optimizing for local "near me" searches.

Ⓧ CLOSE THIS WINDOW

LET’S GOOO!

Knowledge is Power
Explore, learn, and protect your dental practice with these 3 videos.
Icon of a game plan
Create a killer homepage

Turn more visitors into patients.

Show me more
Icon of video on a smartphone
Steal our video playbook

Tricks to level up your DIY video game.

Let's do it
Icon of a megaphone
Watch out for phishing scams

4 phishing scams we’ve seen on the rise.

Learn more
Your Homework

Which video link would you like me to add for you to watch in full later?

  • How Google’s Update Will Affect Your Dental Practice’s SEO
  • Create a killer homepage
  • Steal our video playbook
  • Watch out for phishing scams

VIDEO 1:

How to Create a Killer Homepage for Your Dental Website
Imagine turning every visitor into a potential patient with just your homepage.
Here's the formula:

  • Step 1: The hero image

  • Step 2: The problem + solution area

  • Step 3: The benefits

  • Step 4: Patient testimonials

  • Step 5: Meet the doctor and team

  • Step 6: Introduce your offering

  • Step 7: The final call to action

How does your homepage measure up?

Ⓧ CLOSE THIS WINDOW

VIDEO 2:

The Video Marketing Playbook Every Dentist Needs
Master the 4 core videos our clients shoot that draw high-quality leads and boost bookings. No pro crew required.
Here are the 4 core videos:

  • Micro Angles

  • FAQs

  • What to Expect

  • Patient Testimonials

  • Bonus Video: B-Roll

Which video are you going to try first?
Get the Sample Scripts

+ tips to create your own DIY space

Ⓧ CLOSE THIS WINDOW

VIDEO 3:

4 Phishing Scams That Are Sabotaging Dental Marketing
Ensure your dental marketing efforts—and your practice—remain secure.
Here are 4 common phishing scams:
Have you heard of any others?
How to Protect Yourself

Ⓧ CLOSE THIS WINDOW

ROADSIDE CLIENT WINS!
Find out what's new and what's working!
Find out now!
Recent Roadside Client Wins!
Get inspired by what Roadside's doing for our entire family!
Website design example shown on laptop
Website Design
Website Design
  • Check out those photos + videos!
  • Take note of the killer homepage

Want your website to get your phone ringing off the hook?

View the Website
Screenshot of Restoration Dentistry Instagram account on a smartphone
Social Media
Social Media

Restoration Dentistry grew its Instagram followers to over 150,000 followers in just over a year and a half. 90% of their content is reels!

Still in doubt about what short-form video content can do for your social media?

Check it out
Photo of a man holding a cell phone
Website Design
Website Design
  • Professional, heart-warming videos
  • Captivating photos

Showcase the personality and beautiful of your brand! 

Visit the website

YOUR ROADSIDE

Communications Team
Teamwork makes the dream work.

Reach out to us directly if you want to schedule a call, discuss website updates or new content, or have questions.

Chantelle Hackl, Roadside's Marketing Account Manager, smiling side on
Chantelle Hackl
Marketing Account Manager
Call or Text 360.347.6760
[email protected]
Schedule an appointment
Headshot of Divina Araiza, Roadside's Marketing Account Manager
Divina Araiza
Marketing Account Manager
Call or Text 360.322.4832
[email protected]
Schedule an appointment
Anastasiia Povrazhek, Roadside's Junior Account Manager, smiling side on
Anastasiia Povrazhek
Junior Account Manager
Call or Text 360-322-4954
[email protected]
Schedule an appointment
Fernando Gonzalez, Roadside's Junior Account Manager, smiling side on
Fernando Gonzalez
Junior Account Manager
Call or Text 360-322-4902
[email protected]
Schedule an appointment
Amber Summerz, Roadside's Junior Account Manager, smiling side on
Amber Summerz
Junior Account Manager
Call or Text 360-516-4067
[email protected]
Schedule an appointment