Quarter 2 2022
Let’s identify ways to amplify your marketing growth and revenue this Quarter and expand on the exciting new initiatives from your dental marketing experts at Roadside.
How does that sound?
Breaking News!
HUDDLE UP!
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Invisalign (or other clear aligner) treatment acceptance campaign
Goal: Identify patients who didn’t accept treatment and create a campaign with emails and text messages to educate, nurture, and motivate them to book an appointment.
What we need from you:- Complete the Campaign Survey (now or later?)
- We’ll need you to send us:
- CSV list with names, emails, cell numbers of patients who have not accepted Invisalign treatment
- An offer to help them say “yes” faster (check out these ideas)
- A short, fun video for better conversions (check out these ideas) or an educational video
- A voicemail recording (we have scripts!)
- A photo of the offer (optional)
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Crowns or Bridges treatment acceptance campaign
Goal: Identify patients who didn’t accept treatment and create a campaign with emails and text messages to educate, nurture, and motivate them to book an appointment.
What we need from you:- Complete the Campaign Survey (now or later?)
- We’ll need you to send us:
- CSV list with names, emails, cell numbers of patients who have not accepted Crowns or Bridges treatment
- An offer to help them say “yes” faster (check out these ideas)
- A short, fun video for better conversions (check out these ideas) or an educational video
- A voicemail recording (we have scripts!)
- A photo of the offer (optional)
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Veneers treatment acceptance campaign
Goal: Identify patients who didn’t accept treatment and create a campaign with emails and text messages to educate, nurture, and motivate them to book an appointment.
What we need from you:- Complete the Campaign Survey (now or later?)
- We’ll need you to send us:
- CSV list with names, emails, cell numbers of patients who have not accepted Veneers treatment
- An offer to help them say “yes” faster (check out these ideas)
- A short, fun video for better conversions (check out these ideas) or an educational video
- A voicemail recording (we have scripts!)
- A photo of the offer (optional)
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Hygiene reactivation campaign
Goal: Everyone is craving connection, let’s speak differently to your inactive patients. Let’s have fun, make them smile, and get them back into their best self-care routine.
What we need from you:- Complete the Campaign Survey (now or later?)
- We’ll need you to send us:
- CSV list with names, emails, cell numbers of inactive patients (if possible, provide us with one list of 0-18 month overdue and another list for 18 month + overdue)
- An offer to help them say “yes” faster (check out these ideas)
- A short, fun video for better conversions (check out these ideas) or an educational video
- A voicemail recording (we have scripts!)
- A photo of the offer (optional)
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Relationship-nurturing newsletters
Goal: We want to communicate with your current patients in a fun way (that means not just dental education, sorry!). We’ll create content that’s relevant, interesting, and a little educational, keeping you on the top of their minds to refer their friends.
What we need from you:- What service would you like to highlight for the first newsletter?
- If we complete a Dental Intel Practice Snapshot, we can identify the services with the most unaccepted treatment!
- Which team member should we highlight? Have them answer one of these fun questions:
- Tell us 2 truths and 1 lie
- Give 1 fun fact about yourself
- What are 3 things you can’t live without and 3 things you think should be removed from the Earth?
- What are your top 3 favorite places in your area?
- Do you have permission on your patient forms that patients agree to receive SMS text messages from you?
- Do you have any office news to share?
- We’ll need you to send us:
- CSV patient list with names, emails, cell numbers
- What service would you like to highlight for the first newsletter?
YOUR ROADSIDE
Reach out to us directly if you want to schedule a call, discuss website updates or new content, or have questions.