Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Quarter 2 2022

Quarterly Game Plan

Let’s identify ways to amplify your marketing growth and revenue this Quarter and expand on the exciting new initiatives from your dental marketing experts at Roadside.

Our Promise To You
Let's double the ROI of your marketing investment with Roadside!
How does that sound?

Breaking News!

We're excited to unveil our new Roadside Connect platform!

Introducing... Roadside Connect!

The all-in-one platform to nurture relationships and boost revenue (plus so much more!)
The truth is...

To make your practice profitable in 2022, it’s all about relationship nurturing. Why?

  • Your current patients are a huge untapped revenue potential.

    Think about all the unaccepted treatment plans and referral sources.

    • Most practices have over a million dollars in unaccepted treatment sitting in their practice management systems — and they don’t even know it.
    • Research shows consumers need a minimum of 8 touchpoints from a brand before committing to a purchase (this absolutely applies to dental patients!) And yet, many practices have only spoken to a patient one time about a treatment recommendation.

    How Roadside Connect can help:

    • We can build nurture campaigns that are specifically designed to help you close the hidden revenue sitting in your existing database with relationship-nurturing (i.e. non-spammy) emails, text messages, and education.
  • You're getting inquiries from potential patients in more ways than ever before.

    Think about how potential patients reach out to you…

    • Phone calls, text messages, email, website forms, web chat, Facebook Messenger, Instagram Direct Messages, Google chat (this is going to be the next big thing!)

    How Roadside Connect can help:

    • Connect all your incoming messages in one convenient inbox, including two-way texting! (plus it’s 100% HIPAA compliant)
    • Record calls for tracking and training.
    • With Advanced Level:
      • Allow new patients to request an appointment and then check your schedule to book them on your schedule.
      • Offer the convenience of web chat. We can even set up automated responses!
  • You need to respond to inquiries FAST.

    We’re talking within 5 minutes.

    • Studies have shown that if you aren’t responding within 5 minutes of them requesting additional information—you are running an exponential risk of losing that new patient.

    How Roadside Connect can help:

    • See all of your incoming messages in one convenient inbox!
  • You need to start using Google Chat to outrank your competition.

    What’s Google Chat?

    • It’s a new feature available on your Google Business Profile.
    • When enabled, customers will use a “Chat” button to message you at any time. You can even set up automatic messages!
    • If you enable chat for your business, you may also get a “Request a booking” button in selected categories on your Business Profile on Search.

    Why should I enable Google Chat?

    • This is an underutilized feature that is Google is going to heavily support.
    • We want to set up your practice to outrank the competition and be part of the elite who are using the feature!

    How Roadside Connect can help:

    • See all your incoming Google Chat messages in one convenient inbox!
    • If you don’t respond to your Google Chat messages within 24 hours, then to preserve the customer experience, Google may remove the button from your Business Profile.

Roadside Connect can help you convert more leads into new patients and generate more revenue plus easily track the ROI of your marketing investment!

  • + Get your favorite Roadside tools all in one place!

    Are you using all these tools from Roadside?

    • Marketing Metrics Dashboard (being retired in Q2)
    • Location Data Management Dashboard (being retired in Q2)
    • Call Tracking Dashboard (being retired in Q2)
    • Weekly Coach
    • Monthly Marketing Pro Resources (being updated soon!)

    You’ll find all the above in Roadside Connect!

    • Find analytics from your website traffic and Google Business Listing
    • Check your Google and Facebook Ads reports
    • No more reports needed! You’ll see the potential revenue we’re generating for you.
    • Access Roadside’s DIY Marketing Resources
    • Quickly connect with your Marketing Account Manager or request a website update via form submission
    • Send review requests by email or text (on Advanced Level)

HUDDLE UP!

Your Marketing Strategy
Let's discuss which campaign will amplify your marketing growth and revenue!
  • Invisalign (or other clear aligner) treatment acceptance campaign

    Goal: Identify patients who didn’t accept treatment and create a campaign with emails and text messages to educate, nurture, and motivate them to book an appointment.

    What we need from you:
    • Complete the Campaign Survey (now or later?)
    • We’ll need you to send us:
      • CSV list with names, emails, cell numbers of patients who have not accepted Invisalign treatment
      • An offer to help them say “yes” faster (check out these ideas)
      • A short, fun video for better conversions (check out these ideas) or an educational video
      • A voicemail recording (we have scripts!)
      • A photo of the offer (optional)
  • Crowns or Bridges treatment acceptance campaign

    Goal: Identify patients who didn’t accept treatment and create a campaign with emails and text messages to educate, nurture, and motivate them to book an appointment.

    What we need from you:
    • Complete the Campaign Survey (now or later?)
    • We’ll need you to send us:
      • CSV list with names, emails, cell numbers of patients who have not accepted Crowns or Bridges treatment
      • An offer to help them say “yes” faster (check out these ideas)
      • A short, fun video for better conversions (check out these ideas) or an educational video
      • A voicemail recording (we have scripts!)
      • A photo of the offer (optional)
  • Veneers treatment acceptance campaign

    Goal: Identify patients who didn’t accept treatment and create a campaign with emails and text messages to educate, nurture, and motivate them to book an appointment.

    What we need from you:
    • Complete the Campaign Survey (now or later?)
    • We’ll need you to send us:
      • CSV list with names, emails, cell numbers of patients who have not accepted Veneers treatment
      • An offer to help them say “yes” faster (check out these ideas)
      • A short, fun video for better conversions (check out these ideas) or an educational video
      • A voicemail recording (we have scripts!)
      • A photo of the offer (optional)
  • Hygiene reactivation campaign

    Goal: Everyone is craving connection, let’s speak differently to your inactive patients. Let’s have fun, make them smile, and get them back into their best self-care routine.

    What we need from you:
    • Complete the Campaign Survey (now or later?)
    • We’ll need you to send us:
      • CSV list with names, emails, cell numbers of inactive patients (if possible, provide us with one list of 0-18 month overdue and another list for 18 month + overdue)
      • An offer to help them say “yes” faster (check out these ideas)
      • A short, fun video for better conversions (check out these ideas) or an educational video
      • A voicemail recording (we have scripts!)
      • A photo of the offer (optional)
  • Relationship-nurturing newsletters

    Goal: We want to communicate with your current patients in a fun way (that means not just dental education, sorry!). We’ll create content that’s relevant, interesting, and a little educational, keeping you on the top of their minds to refer their friends.

    What we need from you:
    • What service would you like to highlight for the first newsletter?
      • If we complete a Dental Intel Practice Snapshot, we can identify the services with the most unaccepted treatment!
    • Which team member should we highlight? Have them answer one of these fun questions:
      • Tell us 2 truths and 1 lie
      • Give 1 fun fact about yourself
      • What are 3 things you can’t live without and 3 things you think should be removed from the Earth?
      • What are your top 3 favorite places in your area?
    • Do you have permission on your patient forms that patients agree to receive SMS text messages from you?
    • Do you have any office news to share?
    • We’ll need you to send us:
      • CSV patient list with names, emails, cell numbers
HAVE YOU NOTICED?
We've upgraded our Marketing Resources page and you're going to love it!
(or wait for your Roadside Connect logins)

YOUR ROADSIDE

Marketing Account Managers
Teamwork makes the dream work.

Reach out to us directly if you want to schedule a call, discuss website updates or new content, or have questions.