1. Visual Impact: Video content allows dental practices to showcase their facilities, procedures, and patient testimonials in a visually engaging manner, making a lasting impact on potential clients.
2. Educational Content: Videos can be used to educate patients about dental procedures, oral health tips, and preventive care, establishing the dental practice as a reliable source of information and expertise.
3. Trust Building: Seeing the dentist, staff, and the clinic environment through videos helps build trust by providing a more personal and transparent view, easing potential patients’ apprehensions.
4. Search Engine Optimization (SEO): Video content can boost a dental practice’s online visibility, as search engines often prioritize video results. This can enhance the practice’s overall online presence.
5. Social Media Engagement: With the increasing prevalence of video content on social media platforms, creating engaging dental videos can attract a wider audience and encourage social sharing, ultimately increasing brand awareness.
6. Before-and-After Examples: Videos showcasing successful dental transformations can be powerful in highlighting a dentist’s skills and the positive outcomes of various procedures, attracting patients seeking similar results.
7. Patient Experience: Providing virtual tours of the clinic, introducing the dental team, and explaining the patient journey through videos can enhance the overall patient experience and comfort.
8. Mobile Accessibility: In 2024, mobile usage continues to rise. Video content is easily consumable on mobile devices, making it convenient for potential patients to access information about dental services on the go.
9. Testimonials and Reviews: Video testimonials from satisfied patients add authenticity and credibility to a dental practice’s reputation, influencing potential patients in their decision-making process.
10. Interactive Content: Utilizing interactive video content, such as Q&A sessions, live streams, or virtual consultations, can further engage potential patients and address their specific concerns in real time.

1. Content Planning: Outline a content strategy that aligns with your goals, whether it’s educating patients, showcasing procedures, or building trust. Plan specific topics and scripts and establish a regular posting schedule to keep your audience engaged. This could be weekly or bi-weekly, depending on your capacity.
2. Quality Production: You don’t need to go pro… your smartphone will shoot great quality video. However, set up well-lit spaces, ensure stable camera work, and consider using a microphone for better sound quality.
3. Start with Basics: Begin with simple, informative videos about common dental issues, oral hygiene tips, or a virtual tour of your clinic. Establish a foundation before diving into more complex content.
4. Short and Engaging: Keep videos concise and engaging. Attention spans are short, so aim for videos that are around 2-3 minutes to maintain viewer interest. Videos under 60 seconds are great for YouTube shorts and Instagram reels.
5. Stay Authentic: Be yourself in your videos. Authenticity resonates with viewers. Share insights about your practice, team, and values to create a personal connection with your audience.
6. Educational Content: Create videos that educate patients about oral health, dental procedures, or address common concerns. Position yourself as an authoritative and trustworthy source of dental information.
7. Promote Overall Wellness: Focus on creating content that empowers patients to take better care of their oral health. This not only provides value but also positions your practice as a partner in their well-being.
8. Patient Testimonials: Encourage satisfied patients to share their experiences on video. Authentic testimonials build trust and provide potential patients with real insights into your practice.
9. Utilize Social Media: Leverage social media platforms where video content is popular. Platforms like YouTube, Instagram, and Facebook are excellent for reaching a broader audience.
10. Optimize for SEO: Use relevant keywords, titles, and descriptions to optimize your videos for search engines. This can improve your practice’s visibility online.

Ready to do it yourself?

• Photoshoot checklist
• Photoshoot planning
• Videoshoot tips
• HIPAA patient consent form
• Video testimonial sheet
• Smile gallery photo tips
• Video scripts

Need some Roadside help?

• Content Creation Package (use our professional videographer and get hands-on strategy planning and coaching)
• Social Connect (we can use your content and create a social media strategy from planning to posting)
• Brand Awareness Ads (promote your content to get your practice to stand above your competition)

People are spending 2+ hours a day on social media looking for valuable content.

You can provide value to this audience upfront.

• Share your expertise
• Share your personality
• Answer questions

Doing this levels you up as the authority. There’s the opportunity of grabbing 80% of the market because of this.

When someone types “dentist near me,” they’re checking you out on your website and social media pages. They want to know:

• Are you likable?
• Are you legit?
• Are you who you say you are?

Having a social media presence tells people you’re with the times.

You don’t have to post every day. You just want a consistent flow.

There are people who are ready to buy and are digging into your high-ticket services.

They could’ve:

• Been referred to you
• Heard of you through the grapevine
• Found you on Google

They’re looking at all the content you’ve created around your high-ticket service, including your social media pages.

This builds up your authority. They trust you. They’re more likely to say yes to treatment with you when they come in.