Quarter 1 2023

Quarterly Game Plan

Let’s review your results, plan for 2023, and share the latest updates from your dental marketing guides at Roadside.

HUDDLE UP!

What's New?

Let's review the results and get up-to-speed.

Fill us in and we'll tell you how we can help...

How is the practice doing?
What are your goals for 2023?
Have there been any changes at your practice or will there be any?
- New doctor, change in team members, new services, new technology, etc.
Will your team be participating in community events?
Any other news you want to share?

We're shifting the conversation from "budgets" to "results"...

We’re excited to share some good news!
COMING SOON! We’re rolling out a new platform to help you monitor our plan and the results.

Here are our recommendations to jump-start 2023...

OK, TEAM!

Choose Your Challenge

Let us inspire you to tackle the issue!

What are our options?

How can you attract the right type of patients?

How can you be more authentic and engaging?

CHALLENGE:

"We need new patients."

First, let us ask you...

Do you know your numbers?
- How many active patients do you have?
- How many patients are going inactive? What are your hygiene reappointment rates?
- How are you tracking this data?
- Do you want help?
Do you have a referral program?
- How do patients find out about it?
- How can you systemize it?
  - Referral cards for goodie bags
  - Business card
  - Page on your website
  - Pins the team wears
  - Team incentives
  - Grassroots initiatives (visit local businesses or referral sources like pediatricians and physicians especially if they do airway or sleep apnea)
  - Educate existing patients using email nurture sequences
- How are you going to surprise, delight, and wow new patients? $25 is not what they’re worth and everyone does it… think outside the box!
  - Pack of chewing gum or mints (click for some examples)
  - Gift card for local business
Would your website attract YOU?
- Does your website reflect the practice culture and team personality?
- What content have you created to foster trust and speed up relationship building?
- Are you using real photography and videos?
- Can new patients get to know you through social media?

Where are we going to start?

CHALLENGE:

"We need better patients."

First, let us ask you...

What type of patients do you want?
- What service sets you apart or do you want to do more?
- Describe your ideal patient.
- Why should they come to you?
How are you becoming an educational thought leader?
Research shows consumers need a minimum of 8 touchpoints from a brand before committing to a purchase.
- What content are you creating or willing to create?
  - Short-form video content (under 30 seconds)
  - Long-form video content
- How can Roadside help?
  - We can offer a 1-hour call where we interview you and repurpose it for your marketing efforts.
What about paid ads?
- Have we exhausted all other efforts to provide a cash injection using your existing patient base?
- Are you willing to provide video content for targeted landing pages?
- Do you need help following up with leads?

Where are we going to start?

CHALLENGE:

"We need help with social."

First, let us ask you...

Are you using Roadside's free tools?
- Marketing Strategy Plan
  - Download the 12-Month Marketing Action Plan now!
- 2023 Social Calendar
  - Download the calendar to get social post ideas all year long!
- 365-Day Social Media Roadmap for Dental Practices
  - Download a full year of social media content ideas!
- Weekly Coach
  - Get pre-made social posts and captions every Tuesday!
Do you use a social scheduler?
Using a social scheduler can help you batch-create and schedule posts on multiple platforms in advance!
- Hootsuite
- Publer
- Later
What are the latest trends with social?
- Personalization is PARAMOUNT!
  - Show your personality
- Video content is HUGE!
  - Short-form video on TikTok, Instagram Reels, YouTube Shorts
- Use HUMOR!

Where are we going to start?

For your convenience, you can use our Customer Support Portal to request updates or support instead of reaching out to one person directly!

Here are 3 ways to access it:

Roadside Connect
- Login to your account and click the “Request an Update” tab
Roadside Website
- Find the “Request an Update” link at the top of our website
Bookmark the Page
- Access the form directly using this link