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COVID-19 Resources

Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Quarter 1 2022

Quarterly Game Plan

Let’s collaborate on your marketing strategy for the Quarter, identify the training you need, and share the latest updates from your dental marketing experts at Roadside.

Let's Go!

HUDDLE UP!

Quarterly Marketing Strategy
Let's define the game plan and strategize how to achieve your marketing objectives.
  • Line icon of a bull's eye
    Your Goals
  • Icon of a group with a light bulb idea
    Our Plan
  • Icon of a dollar bill over arrows pointing upward
    Interested in boosting PROFITS in 2022?
What's Next, Coach?
Your Goals
  • How are you measuring success?
    • Are you reaching your new patient goals?
  • What top 2-3 services are you wanting to push this Quarter?
    • Why do you want to focus on these services?
    • Are there any promotions we can use?
  • Have there been any changes at your practice or will there be any?
    • New doctor, change in team members, getting a therapy dog, new technology, etc.
  • Will your team be participating in community events?
  • Any other news you want to share?
Our Ideas
  • Budget plan
    • Do we need any assets?
  • Do you have a case we can promote?
  • Can you arrange a video testimonial?
  • Can you create one video this Quarter?
  • Would you like to know what we recommend for faster growth?
Schedule a Strategic Marketing + Revenue Consultation
  • Before the call, you will download a widget on your computer powered by Dental Intel which provides a one-time snapshot of your practice management analytics
  • You’ll meet with our marketing specialists who will analyze your profitability and revenue potential and make recommendations to boost profits
  • You’ll receive an entire year’s strategy to make your practice more profitable!
  • No additional charge for any client with Growth budget

Ask your Marketing Account Manager for more details!

What Are Your Roadblocks To Success?
Let's get you the training and help you need to reach the end zone!
  • Finding new team members

    Try this:

    How Roadside can help:

    • Let’s update your website to showcase your team culture, core values, and up-to-date team (let’s show their fun side!)
    • Build a Careers page
    • Ask for our recommendations about how to get more reviews
  • Getting reviews

    Try this:

    • Train your team to ask (watch this video)
    • Set a goal for the team
    • Provide instructions for your patients or a direct link

    How Roadside can help:

    • We can provide recommendations for automated review platforms that really work!
    • Let us design a postcard or business card with instructions and a QR code to leave a review.
    • Create a custom landing page to walk patients through leaving a review on a platform of their choice. 
  • Responding to reviews

    Try this:

    How Roadside can help:

    • Ask us how we can respond to reviews for you (available on a continuous or temporary basis)! 
    • Don’t forget to supercharge your responses by following this tip from our SEO Director!
  • Posting regularly on social media

    Try this:

    • Plan out posts for an entire month and schedule them to ensure consistency
    • Get the team involved to brainstorm and make a list of photos you need

    How Roadside can help:

  • Getting more engagement on social media

    Try this:

    • Block out 10-15 minutes a day to comment and engage (it’s not enough to just post!)
    • Post real office content
      • Each team member’s birthday, each team member’s work anniversary, continuing education, work events, team bonding
      • If another office or patient ever brings in goodies, give them a shout-out (share as an Instagram story!)
      • Before-and-after photos of patients (huge trust builder!!!)
    • Educate and share your expertise without being sales-y
    • Hold contests, polls, giveaways
    • Try creating your own meme! (here’s how)
    • Share more video!
    • Experiment with the days and time you post (read this blog)

    How Roadside can help:

  • Attracting new patients

    Try this:

    • Google Ads — Tell us what types of new patients you’re looking for and we can research a budget based on your competition
    • Specials — Offer something to help you stand out and entice new patients to give you a try (free consultation, $500 off Invisalign, or more)
    • Conveniences — Invest in a membership plan, online scheduling, online bill payments, online forms
    • Referral program — Ask your existing patients for more patients like them (and reward them!)
    • Reactivation campaign — Fill up your schedule by contacting your inactive patients

    How Roadside can help:

    • Offer recommendations for paid ads
    • Set up new patient specials on your website and help you promote them
    • Provide recommendations for online conveniences
    • Help you promote your referral campaign (or contest)
    • No time? Try our Reactivation Campaign!
  • Getting the team involved

    Try this:

    • Ramp up your team’s marketing culture and make your team accountable (set goals!)
    • Reward team members for participation
    • Plan for marketing moments in your morning huddles
    • Rotate the responsibilities so you don’t overwhelm one person
    • Make marketing a part of a new hire’s responsibilities

    How Roadside can help:

  • Promoting a new service

    Try this:

    • Create a new service page
    • Write some supporting blogs
    • Send an email blast
    • Promote with social media posts
    • Shoot a DIY video to answer top FAQs

    How Roadside can help:

    • We can help you promote your new service with any of the above, with options to match your budget
  • Shooting DIY videos

    Try this:

    • Record a team member answering a FAQ, showing how technology works or how to floss (more ideas!)
    • Ask a patient to give a video testimonial
    • Find a quiet space, speak from the heart, and make sure you have the right equipment (more tips here or watch this video)

    How Roadside can help:

  • Writing blogs

    Try this:

    How Roadside can help:

    • Cut out some of the steps above by sending us your content and we’ll handle the rest
    • Ask our team for help writing, optimizing, and promoting a blog topic of your choice… keep it bite-sized or go BIG!

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Woman holding Your 12-Month Marketing Action Plan

Plan for Success in 2022!

Take advantage of these free tools to make 2022 the best ever!

REMEMBER: If you need more than just DIY help to reach your goals, your Marketing Account Manager has options to get customized help from our Roadside team of experts.

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Do You Understand What You Pay For?
Learn about what's included in your monthly marketing package!

The base of your monthly marketing package includes Foundation Essentials. We call it that because it’s the foundation your business needs to grow.

Do you understand what it includes? (HINT: It’s far from basic!)

  • Foundation Essentials
    • Hosting, performance updates, ongoing server technical maintenance
    • Quarterly collaboration and strategy with our team (that’s this call!)
    • Weekly Coach email with DIY marketing tools
    • Exclusive access to Marketing Resources App
    • Access to Marketing Metrics Dashboard
    • 1 email address (each additional email account is $5/month)
  • SEO Foundation
    • Management software for tracking keyword ranking and positioning
    • Ongoing audits for technical improvements including checking broken links, etc.
    • Monthly reports on website traffic flow, website performance, and ad performance (if applicable)
    • Voice search submissions
    • Maintenance of your website, including updates to themes, security, and plugins
  • Local Data Management & Reviews Management
    • Monitoring and data aggregation to top 30+ directory listings
    • Monitoring and suppression of duplicate listings
    • Ongoing NAP (Name, Address, Phone) error discovery and correction
    • Ongoing optimization for local search visibility
    • Optimizing location data when search and social platforms change how to display your info
    • Dashboard for monitoring and responding to online reviews

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The 10 Tools in Your Toolkit
Are you making full use of the resources we offer?

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ROADSIDE CLIENT WINS!
Find out what's new and what's working!
Find out now!
Recent Roadside Client Wins!
Get inspired by what Roadside's doing for our entire family!
Website design example shown in laptop
Website Design
Website Design
Thinking about a refresh? Imagine the sparkle we could add to YOUR website! 🤩
  • New logo
  • New website design with new photos
  • Updated letterhead and business cards
View the Website
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Membership Plan
Membership Plan
Thinking about an in-house membership plan for patients without insurance? Sign up with Kleer and create a rockin' page on your site!
See the Page
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Review Feed
Review Feed
We're in ❤️ with this stacking review feed courtesy of NiceJob. Nice job! 😁
See the Feed

YOUR ROADSIDE

Marketing Account Managers
Teamwork makes the dream work.

Reach out to us directly if you want to schedule a call, discuss website updates or new content, or have questions.

Chantelle Hackl, Roadside's Marketing Account Manager, smiling side on
Chantelle Hackl
Marketing Account Manager
Call or Text 360.347.6760
[email protected]
Schedule an appointment
Headshot of Bridget Cseko, one of Roadside's Marketing Account Manager's who you can contact with any questions
Bridget Cseko
Marketing Account Manager
Call or Text 360.322.4763
[email protected]
Schedule an appointment
Meet Josie!
Josephine Faye

Welcomed with ❤ August 26, 2021

Alyssa is a Roadside Marketing Account Manager
Alyssa Greenwood
Marketing Account Manager
Call or Text 360.419.5819
[email protected]
Schedule an appointment
Headshot of Divina Araiza, Roadside's Marketing Account Manager
Divina Araiza
Marketing Account Manager
Call or Text 360.322.4832
[email protected]
Schedule an appointment
Headshot of Jenn St. Pierre, a Roadside Marketing Account Manager
Jenn St. Pierre
Marketing Account Manager
Call or Text 360.322.4916
[email protected]
Schedule an appointment