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Case Study: Smile Artistry in Redmond, WA

A modern website design for a modern dentist.

About Smile Artistry

Smile Artistry is a high-end dental office in Redmond, WA.

It was crucial their website showcased they can provide family dentistry, cosmetic dentistry, and facial rejuvenation services under one roof.

It’s a place where you know you’re receiving the best dentistry available in the Pacific Northwest with an experienced, award-winning dentist.

Dental website objective:

Create a modern website showing the convenience and expertise of general and cosmetic dentistry.
  • Fresh, simple design: It is very important to Smile Artistry to have a modern, simple website. Using subtle textures, white space, and large fonts, we created an effective and user-friendly website, allowing you to easily find the information you’re looking for.
  • Three experts, three focuses: At Smile Artistry, three experts concentrate on a particular side of dentistry. Dr. McNeill focuses on advanced cosmetic and reconstruction; Dr. Clausen is a general and implant dentist; Brian Whaley does facial rejuvenation (BOTOX and dermal fillers). The client wanted that message to be clear, so their customers know what to expect.
  • Highlighting conveniences: Smile Artistry is located near the Redmond Microsoft campus. They wanted to attract Microsoft employees and cosmetic dentistry patients from the Seattle area. To do this, we focused on the conveniences the practice offers, including accepting most insurances, having an in-house insurance plan, and new patient specials.

View the before + after:

before new responsive smile artistry
after new responsive smile artistry

The numbers say it all


Unique Visitor Increase


Page Visits Increase


Average Keyword Increase

Shannon Mackey, Roadside's CEO + Head Cheerleader
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