Case Study: Fitzpatrick Dental in Oak Lawn, IL

A dental website FULL of personality.

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Read our case study about Oak Lawn dentist Dr. Robert Fitzpatrick's dental website.

About Fitzpatrick Dental

Located in a quaint community in Illinois, Oak Lawn dentist Dr. Robert Fitzpatrick wanted a new dental website that reciprocated his team’s personality: Loving and caring for everyone while delivering exceptional care. As they would say, “the niceness is intense here. It’s like you’re coming over for dinner.”

Get the same great online reputation, no matter the device

Our Objective: Showcasing the fun and caring side of the Fitz team.

  • Use of real life photography and video: Dr. Fitzpatrick hates stock photos and completely understood real life photography and videos are the key to creating a personable website. So, he hired a photographer/videographer to show off the team’s personality and technologies throughout the website.

  • Incorporating REAL personalities: As soon as you go to Fitzpatrick’s website, you’ll notice a video right away. Here’s the twist: It’s a BLOOPER VIDEO – the team laughing, the doctor playing the guitar – you instantly fall in love with them!

  • Personal touches go a long way: Dr. Fitz plays the guitar (super cool!), so to add his personal touch to the site, he created and played the music used in the videos. Such a great personable touch!

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View the Before & After

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Fitzpatrick Dental's new responsive dental website
Fitzpatrick Dental's website before getting a new responsive website
Fitzpatrick Dental's mobile website
No Mobile Before screenshot

A Hardworking Dental Website


Mobile Traffic Increase


Page View Increase


Session Increase

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