Case Study: Arch Dental in Fargo, ND

Letting the dentist tell his story through a new dental website.

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Read our case study about Arch Dental's dental website.

About Arch Dental

Dr. Derek Harnish is a dentist in Fargo who wanted a website portraying his team’s personality and his commitment to delivering high-quality, comprehensive care. For every patient that walks through Arch Dental’s (Formerly Riverview Family Dental) doors, Dr. Harnish performs a thorough comprehensive exam, focusing on the four pillars of an exceptional smile: esthetics, function, structure, and biology. That drive is featured on the website, telling the Fargo community Dr. Harnish’s story.

See Genuine Personality on Any Device

Our Objective: Designing a unique website demonstrating the team’s personality and expertise.

  • Using real photography: Dr. Harnish’s site is real and genuine because it shows off real photos. He knew a dental website would make a first impression of his practice, so he hired a photographer to help develop a personal connection with patients through his website.

  • Using real videos: Photos and videos together will make a real impact – Dr. Harnish saw this potential. He hired a videographer AND photographer to capture the emotional aspect of his practice to tell a story through his website.

  • Developing an emotional connection: If you think about it, would patients rather come to an office with real patient photography or stock photography? Developing an emotional relation to potential patients is worth the investment.

Build your brand and make a strong online presence.

View the Before & After

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Riverview Desktop
Riverview Before
Riverview Mobile
No Mobile Before

The Results Speak for Themselves


Increase in mobile traffic


Increase in page views


Increase in sessions

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