Case Study: AADOM

AADOM’s website provides a supportive and empowering online community for dental office managers.

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Read our case study about AADOM's new responsive website.


AADOM (The American Association of Dental Office Management) is a nationwide community for dental office managers. It’s an incredible organization providing resources, support, education, and connections to dental office professionals to improve their skills and help them stay on top of dental practice management. It was time for AADOM to update their website to provide a user-friendly experience for their members and they turned to Roadside for help.

Conveniences Available
on Every Device

Our Objective: Create a website for AADOM that dental managers will love.

  • Online resources: AADOM has created AMAZING resources for dental office managers. Now, their new website provides an easy and user-friendly way of accessing those resources online. For example, check out their eCampus, a virtual and interactive continuing education center for dental office managers. Visit their website to see more!

  • Access AADOM on the go: With the majority of people getting their information from mobile devices, it was very important for AADOM to be mobile friendly. Now, dental office managers can take advantage of AADOM’s resources ANYWHERE. They can watch a webinar on their iPad or read their magazine on their smartphone. The possibilities are endless.

  • Community is important: AADOM is pretty much the best community since…ever! It’s a supportive environment helping managers overcome their challenges. We showcased the welcoming environment with real photos of AADOM members celebrating, the AADOM annual conference, and so much more. You immediately get the sense that you belong.

Build your brand and make a strong online presence.

View the Before & After

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AADOM Current Desktop
AADOM Old Website
AADOM Current Mobile Website

The Results Speak For Themselves


Increase in mobile traffic


Increase in page views


Increase in sessions

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