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COVID-19 Resources

Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Welcome Roadmap

Introducing your roadmap to success.

Welcome 1. Onboarding 2. Brand & Media 3. Convenience & Trust Submit Assets

Welcome to Roadside!

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Let's Strategize!

  • Welcome Call

On this Welcome Call, we will review your office information, marketing goals, and questions you may have.

Scroll down for a whole host of helpful information, tips, and quick links.

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Your Marketing Account Manager

  • Let’s Chat!

Meet your primary point of contact on your Roadside team.

  • Get to know each other and strategize how we can help you grow your practice and patient base.
  • Before we can start crafting your marketing strategy, you’ll need to gather and send us your most important assets.
Roadside Makes Onboarding Easy Breezy!
Just 3 easy steps to strategize your marketing message and uniqueness so you stand out!
1. ONBOARDING
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Approve Your Pre-Filled Document

  • Client Onboarding Questionnaire
    • We want to make sure all the information about the nuts and bolts of your company is 100% accurate for Google and Directories, including:
      • Contact Info
      • NAP
      • Business Info
      • Services
      • Conveniences

Now, let’s strategize and create a roadmap to meet your goals.

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Marketing Strategy Video Interview

  • Strategy Questionnaire
    • Our goal is to capture the true voice and personality of your practice for your writer and designer.
    • We will cover your practice’s mission, goals, and what makes you unique.
    • We’ll walk through these questions together but recommend collaborating with your team’s key players to help provide clarity on your values and what sets you apart!

Our Goal: Capture, YOUR GOLD NUGGETS!

Additional Project Surveys

Please only complete these surveys if recommended by your Account Manager.

Let’s set a deadline!

2. BRANDING & MEDIA

Logo Files

  • Vector file format required: .ai or .eps
  • Aren’t sure what that means? Ask your printer! They should have a copy of it.

You can upload your logo files here:

Submit Your Assets
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Photoshoot Photos

PLEASE NOTE: We are here to help! We can set up a call with your photographer to answer any questions and guide them for the shoot. If you have any barriers or concerns, please reach out to us.

Once you’ve completed your new photoshoot and/or are ready to send them to the team, simply upload them here:

Submit Your Assets
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Videos

Videos are a great way to build trust. Please note the following before sending to us:

  • Upload videos to the video hosting site of your choice, such as YouTube or Vimeo, and send us the link(s).

Looking for video inspiration?

Take a look at some of our live sites: Neighborhood Dental • Wildewood Dental • Arch Dental • Empire Dental Aesthetics

3. CONVENIENCES & TRUST
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Patient Forms

We can add your patient forms to your new website in the following formats:

  • PDF format
  • HIPAA compliant fillable online forms 

Third-Party HIPAA Compliant Forms – our current faves:

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Online Services/Links

Do you have any of the following features you would like linked to your website:

  • Online Forms
  • Online Booking
  • Online Payment
  • Chat Features
  • Review Applications
  • Office 360 Tours
  • In-Office Membership Plans (e.g. Kleer)

Please make sure you’ve added all this information on the Third-Party Information form:

Third-Party Information Survey

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Reviews & Testimonials

Patient Testimonial Worksheet

You can send us patient reviews and testimonials in various forms, including:

  • Links to your Facebook and Google reviews
  • Links to third-party websites (like BirdEye or Demandforce)
  • Video testimonials on YouTube or Vimeo
  • Photos of handwritten testimonials
  • Common third party connector info
    • EMBED CODES: Many plugins or apps provide a special embed code (HTML) for our developers to place on your website. This can be found within the plugin or app.
    • SERIAL CODES: To activate a purchased plugin, we may need the serial key you received at time of purchase.
    • LINKS or URLs: Often we don’t need to integrate your third party app but simply need a link to the page you want us to reference.
    • API KEYS: Apps linking to or incorporating other apps normally require a special API key. You can retrieve this from the app itself or the app’s administrator/developer.
    • APP LOGINS: In some rare instances, we may require your apps login details to integrate an app into your website. However, if you prefer not to provide this information, then we can assist you in adding the app yourself.
Let's Set a Deadline for the Website Assets!
Send everything to your Website Project Manager.
Submit Your Assets
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We’ll send over your asset gathering list and once we have everything, it will be time to schedule your Project Kick-Off Call!