SEO (Search Engine Optimization)

Relax, you can focus on providing great dentistry and comprehensive healthcare. We’ll take care of getting you found online.

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The Truth About SEO

Dentistry and Healthcare is never "one size fits all," and neither is SEO.

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Attract the high-quality patients you need to propel your medical or dental practice to the top.

People used to think SEO was a static set of rules one could bend in their favor. But it’s not. Search engines are ever-evolving, striving to deliver relevant results and to understand what humans actually want when they search.

Since no healthcare practice is the same, we co-engineer tailored medical and dental SEO strategies for our clients that repair (when needed), build up, and strengthen the foundation of your medical or dental website and marketing strategies to get the calls, leads, bookings, and reviews you want.

Roadside Dental and Medical Marketing’s practice-built SEO services are solidly based on:

Medical and Dental SEO Made Easy

Our coffee-binging team of search engine optimization nerds work around the clock to stay on top of Google’s algorithm changes so you don’t have to.

To reach your specific long and short-term practice goals, we recommend the following SEO strategies for healthcare providers:

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Just like in the real world, referrals contribute to your practice’s success. We’ll go high and low to find quality sites to link back to your medical or dental website!

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Technical SEO

This involves us working behind the scenes to set up the strongest foundation for your site and content to rank for relevant keywords and phrases.

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Directory & Citation Optimization & Management

Online directories are the new phonebook. Our local SEO experts work to ensure your information is consistent and correct to avoid any confusion with Google.

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On-Page SEO

Content is king and it's not going away! We'll dive into your site to ensure content is relevant, unique, and optimized for search.

What to Expect from Our SEO Services

Learn how Roadside gets you to the top of search results with our high-caliber Medical and Dental SEO services.

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What to Expect: Technical SEO
  • Ongoing script optimizations

  • Ongoing image optimization, including naming, alt text, title tags

  • Ongoing maintenance, including code tweaks, theme updates, plugin updates, and more

  • Application of various types of Schema markup to help search engines easily find your site

  • Ongoing improvement of page load speed

An icon depicting what to expect with Local medical SEO from Roadside Dental Marketing
What to Expect: Directory & Citation Optimization & Management
  • Ongoing location data management

  • Ongoing updates for directory listings across the digital world

  • Ongoing management of NAP on main listings

  • Ongoing link building campaigns to boost rankings (organically and in the map pack)

An icon depicting what to expect for On-Page medical SEO with Roadside Dental Marketing
What to Expect: On-Page SEO
  • Ongoing tweaks for page titles, SERP descriptions, URL redirects, and heading tags

  • Ongoing monitoring of keyword strategy, site hierarchy, and page rank

  • Ongoing creation and optimization of new pages and blog posts

Dental and Medical SEO with a Holistic Approach

Similar to healthcare, SEO involves many factors that affect the overall health of your online presence, which is why we use a holistic approach.



These signals are based on your website visitors’ unique search history.

Being well known and active in your local area’s online community will better contribute to how a person’s unique likes, interests, and search history relates to your business.


Behavior and Mobile Signals

It is a fact that people increasingly shop and browse on their mobile devices. Whether it be calling your practice from your responsive website, getting one-click GPS directions to your office, redeeming one of your special offers, or checking-in on social media, Google notices it all.

We provide the tools, training, and systems needed to rank high when people are on-the-go and in need of a doctor or healthcare provider in your area.


Social Signals

Being active on social media is no longer an option, it is a must! Facebook “Likes”, retweets, pinning, G+ posts, comments, etc. are all relevant in your rankings.

Having worked at medical offices ourselves, we’ve distilled simple, actionable solutions to help even the busiest healthcare support team be active on social media the right way—and without overwhelming anyone.


Review Signals

People use online reviews to determine which doctor to use. Google knows exactly when, where, and who is recommending you and your competition.

To earn the trust of Google and prospective patients, we provide tools and systems that get your current patients talking about your excellent services online.


Link Signals

When another website links back to your site, it is seen as an online recommendation, also known as a backlink or link signal. This is a major ranking factor for Google because it determines the popularity and relevance of your website.

Our linking campaigns provide authoritative online recommendations for your practice, thus backing your practice’s rankings with a strong sense of community.


On-page Signals

These signals represent the value of your medical website and your content.

Our team works around the clock to ensure your content, photos, and keywords are optimized to Google’s ever-evolving standards while still providing a good experience to prospects who visit your website.


External Local Signals

These involve other vital online directories including Yellow Pages, Super Pages, and so much more.

We continuously maintain and unify your presence online making sure your practice’s business name, location, and phone number are the same and consistent on all platforms.


My Business Signals

These signals involve local search signals that relate to My Google Business, including categories and keywords.

To be found online, we make sure your practice’s directory, business info, reviews, and categories are all up-to-date and consistent across the World Wide Web.

It’s easy for any SEO company to show you a long scary list of the “improvements” your website needs.

But when it comes down to results, our knowledgeable and driven SEO experts systematically improve, build, and maintain your online presence according to Google’s ever-changing standards. We thus make sure the tight ship you run is able to grow steadily while outranking your competition.

Years of working with Google-acclaimed industry experts, ongoing continuing education, and more than 20 years of real-world experience back us as we strive to keep you up-to-date with the eight critical factors for online domination:

  • ‘My Business’ Signals

  • External Local Signals

  • On-page Signals

  • Link Signals

  • Review Signals

  • Social Signals

  • Behavior & Mobile Signals

  • Personalization

Want to ask us how your website’s SEO is doing?

Not ready to talk?
Evaluate your own website with this free tool!

How's your website doing? Ask yourself:

  • Is your contact info easily found and accessible from every page?
  • Have you updated your website with fresh content within the past year?
  • Is each page clean, easy to navigate, and uncluttered?
  • … And about 30 more (insightful) questions!


Download your free ebook to learn how your website stacks up!

Schedule a free consultation with our SEO Director!

Website Wake-Up Call
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Not ready to talk?
Evaluate your own website with this free tool!

How's your website doing? Ask yourself:

  • Is your contact info easily found and accessible from every page?
  • Have you updated your website with fresh content within the past year?
  • Is each page clean, easy to navigate, and uncluttered?
  • … And about 30 more (insightful) questions!


Download your free ebook to learn how your website stacks up!

Schedule a free consultation with our SEO Director!

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