Google Ads (PPC or Pay Per Click)
Google Ads are an easy way to grow online bookings, traffic, and generate leads by getting more people to see your practice online.
Increase your incoming phone calls by running ads that prominently feature your phone number with a simple click-to-call button.
Get more patients in the door with ads that help people find your practice, and enable them to quickly see what you offer and why you’re different.
Show Up At Just the Right Time
Roadside Dental and Medical Marketing can help your practice get in front of prospective patients when they’re searching for practices like yours on Google Search and in the Map Pack.
You only pay for cold hard results.
You only pay for clicks that direct users to your website or phone calls to your office.
Google owns the search industry, with billions of queries being done each day. People are always searching for what to do, where to go, and what to buy. Your ads can appear on Google at the exact moment a prospective patient is looking for services that you offer.
Whether users are on a desktop computer or a mobile device, a well-timed, well-written ad can turn searchers into valuable patients.
Set a budget that works for you, and adjust it at any time.
Google ads are very versatile and can work with almost any budget, simply set a budget limit, and you will never spend more than you planned. Plus, Google Ads gives you the ability to pause or adjust your monthly spend at any time.
Want To Know More About Google Ads?
- What are Google Ads? Are they different from AdWords?
Google Ads is an online advertising solution that dentists and medical professionals use to promote their services on Google Search, YouTube, and other sites across the digital web. Google Ads also allows you to be able to choose specific goals for your ads, like focusing on phone calls or generating more website visits. With a Google Ads account, you can have complete control over your budgets and targeting, plus you can start or stop your ads at any time. AdWords and AdWords Express were the former names for the ad platform which has since been renamed simply Google Ads.
- How do the ads work?
Google Ads works by showing your ad when people search online for the services you offer like Dental Implants, or Face-lifts etc. By leveraging the built-in smart technology, Google Ads can help get your ads in front of potential customers at the exact moment they’re ready to take action. Best of all you only pay when users engage with your ad, like clicking your ad or calling your office.
- What campaigns are available to run?
There are multiple types of campaigns that can be chosen but the three most popular ones are:
Search Campaigns which normally focus on text-based ads, these ads are displayed on Google Search results pages when people search for a service you offer.
Display Campaigns which are usually in image form, and are shown on websites that your potential patients interact with.
Call-Only Campaigns which as the name suggests focuses on driving more phone calls from prospective patients by prominently featuring your number for ads shown on mobile devices.
- What does PPC and CPC stand for?
- How much do ads cost?
Your Google Ads spend is determined by your budget settings from within the account. Google Ads can work with almost any budget, although for Dental and Medical we recommend a minimum budget of $350/mo. You’re only charged when users interact with your ad, like visiting your website after clicking on the ad or calling your office. With Google Ads, there is no minimum and no long-term contract.
- How do I get started with Google Ads?
If you are interested in running Google Ads, call Angela at 360-283-5001. Our team will perform a competitor analysis to see what your competition is spending and then make a recommendation to you about budget and keywords etc. We will also provide a breakdown of what to expect, and how many leads you can expect per month.
Get More Information on Google Ads
Fill out this form and our team will provide you more information and recommendations.
Then: Dental Office Manager
Now: Roadside’s Director of Client Services
Angela can walk you through our paid ad services!
She’ll work with you to build the perfect package for your goals and budget!
And the best part? You can schedule time on her calendar right now! Just click the button below.