Dental Branding

Gain online recognition with a strong brand as unique as you.

Let's Start Branding
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Attract New Patients.
Increase Your Practice’s Value.

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Build a brand reflective of your practice’s philosophy.

A unified brand showcases professionalism and enables people to recognize your business. Harness the power of an engaging (dare we say, gorgeous?) custom brand – just for you. With Roadside, you’ll gain:

  • A strong, modern brand that’ll attract potential patients

  • Customized social media branding on popular platforms

  • Claiming and optimization of social and local listings to ensure brand accuracy

  • An increase of positive signals with Google

What Do People See When
They Find You on the Internet?

A potential patient may land on your Facebook page or Yelp page BEFORE seeing your website. Are your online listings up to par to attract patients to your website?

An image depicting how dental branding provides a professional, unified look online.
Make a Great First Impression

Professionalize your online presence with attractive graphics, including specialty profile and cover images on social media. A visual, consistent presence will build trust, motivating people to choose you over the competition.

An image depicting how dental branding provides a professional, unified look online.

Dental branding provides a professional, unified look online.
Optimized and Effective Content

There are hundreds of different online directories on the Internet – it can be overwhelming! We ensure directory listings and social media accounts are claimed, accurate, and unified – both visually and verbally – to professionalize your image and increase positive signals to Google and other search engines.


Impress Patients AND Google

9.76%

Personalization

This is based on your audience’s search history.

10.17%

Behavior and Mobile Signals

Users shop on mobile. So, calling your practice from your responsive site, check ins on social media, and offers are all consider mobile signals.

3.53%

Social Signals

Being active on social media is very important! Facebook likes, retweets, pinning, G+ posts, comments, etc. are all relevant in your rankings.

13.13%

Review Signals

People use online reviews to determine which dentist to use, making it a crucial ranking.

17.31%

Link Signals

When another website links back to your site, this is known as a backlink or link signal. It’s a major ranking factor for Google because it determines the popularity and relevance of your website.

13.81%

On-page Signals

This is your website and your content’s value. It involves ensuring your content, photos, and keywords are optimized to Google’s standards while providing relevance to your users.

13.31%

External Local Signals

This involves online directories including Yellow Pages, Super Pages, and so much more. It’s critical your business name, location, and phone number are the same and consistent on all platforms.

19.01%

My Business Signals

Involves local search signals that relate to My Google Business, including categories and keywords. Making sure your business titles, categories, and directory info are all up-to-date is crucial for these rankings.

Unified and accurate online listings not only showcase your professionalism, but directly impact your rankings.

Online directories (‘My Business’ Signals, External Local Signals, Review Signals) and social media impacts almost 40% of Google’s algorithm.

  • ‘My Business’ Signals

  • External Local Signals

  • Review Signals

  • Social Signals

Our Offerings For Your New Brand

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Brandmaker

Includes social media branding, a thorough review of all listings, and optimization of your current social platforms using your existing logo.

An icon of a beaker indicating how a custom Dental Logo will help your overall Dental Branding
LogoMaker

You'll work directly with our Creative Director to create your personal brand and identity. Receive final logo files for all future uses, including print and web.

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Logo Refresh

Already have an existing logo? We’ll upgrade your logo’s colors and fonts to make it more responsive friendly. This includes all final logo files for print and web.


Download this Free Social Media Reference Guide

Master social marketing with this simplified pocket guide for dentists.

This free 45-page comprehensive eBook will show you:

  • What accounts dentists should have.

  • How to set these accounts up.

  • Best practices in using social media.

  • What you should post and how often.

  • How to build your audience.

Social Media For Dentists

Build Your Brand

Your online presence will be attractive and memorable.
Start Branding
or

Struggling with Marketing?

Chat with Angela to see if our solutions are a good fit for you.
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