Attract New Patients.
Increase Your Practice’s Value.
Build a brand reflective of your practice’s philosophy.
A unified brand showcases professionalism and enables people to recognize your business. Harness the power of an engaging (dare we say, gorgeous?) custom brand – just for you. With Roadside, you’ll gain:
A strong, modern brand that’ll attract potential patients
Customized social media branding on popular platforms
Claiming and optimization of social and local listings to ensure brand accuracy
An increase of positive signals with Google
What Do People See When
They Find You on the Internet?
A potential patient may land on your Facebook page or Yelp page BEFORE seeing your website. Are your online listings up to par to attract patients to your website?
Make a Great First Impression
Professionalize your online presence with attractive graphics, including specialty profile and cover images on social media. A visual, consistent presence will build trust, motivating people to choose you over the competition.
Optimized and Effective Content
There are hundreds of different online directories on the Internet – it can be overwhelming! We ensure directory listings and social media accounts are claimed, accurate, and unified – both visually and verbally – to professionalize your image and increase positive signals to Google and other search engines.
Impress Patients AND Google
This is based on your audience’s search history.
Behavior and Mobile Signals
Users shop on mobile. So, calling your practice from your responsive site, check ins on social media, and offers are all consider mobile signals.
Being active on social media is very important! Facebook likes, retweets, pinning, G+ posts, comments, etc. are all relevant in your rankings.
People use online reviews to determine which dentist to use, making it a crucial ranking.
When another website links back to your site, this is known as a backlink or link signal. It’s a major ranking factor for Google because it determines the popularity and relevance of your website.
This is your website and your content’s value. It involves ensuring your content, photos, and keywords are optimized to Google’s standards while providing relevance to your users.
External Local Signals
This involves online directories including Yellow Pages, Super Pages, and so much more. It’s critical your business name, location, and phone number are the same and consistent on all platforms.
My Business Signals
Involves local search signals that relate to My Google Business, including categories and keywords. Making sure your business titles, categories, and directory info are all up-to-date is crucial for these rankings.
Unified and accurate online listings not only showcase your professionalism, but directly impact your rankings.
Online directories (‘My Business’ Signals, External Local Signals, Review Signals) and social media impacts almost 40% of Google’s algorithm.
Our Offerings For Your New Brand
What are Real Roadside Clients Saying?
“Working with Roadside has truly transformed our practices from a branding standpoint. In a world where image is everything, Roadside went above and beyond to ensure our logo design, website, and marketing strategy reflected the quality of dental care and customer service we provide at ProGrin Dental.”
Brent Ayers, Practice Manager
ProGrin Dental | progrindental.com
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Master social marketing with this simplified pocket guide for dentists.
This free 45-page comprehensive eBook will show you:
What accounts dentists should have.
How to set these accounts up.
Best practices in using social media.
What you should post and how often.
How to build your audience.