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COVID-19 Resources

Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Your Campaign Roadmap

Choose a campaign and let’s 3x your ROI.

Hygiene Reactivation Campaign
Six steps to reconnecting with patients.
  • Icon of two hands holding a dollar sign
    1. Choose Your Offer
  • Line icon of a bull's eye
    2. Get Your Assets
  • Icon of a light bulb with assets
    3. Your Expectations
  • Line icon of people with light bulb
    4. Our Role
  • Icon of a megaphone
    5. Launch
  • Icon of magnifying glass over line chart
    6. During the Campaign
What's Next?
1. Choose Your Offer

 

  • Offer 1: $200 off teeth whitening (possible take-home trays)
  • Offer 2: $25-50 gift card to Starbucks, Amazon, or a local business
  • Offer 3: $200 off any proposed treatment
2. Get Your Assets

 

First, let’s fill out a survey together!

Assets we need:

  • Email list of inactive patients of 6-18 months (.csv)
  • Your offer (we’ll pick it together)
  • Voicemail recording (we have scripts!)
  • Photos/videos of your offer (optional)

*Want to better your conversion rate? See these custom photo and video examples.

3. Your Expectations

 

  • Complete the Roadside Connect training
  • Have one dedicated person (mainly a treatment coordinator) handle all timely responses in your Conversation chat
  • Drop in to our weekly Support + Role-Playing Zoom Room on Wednesdays from 10am-12pm CST

This step is IMPORTANT. Without your participation, your campaign won’t succeed.

4. Our Role

 

  • Campaign set up (once all assets are received)
  • We’ll write and set up the texts, emails, and landing pages
  • Testing and conversion optimization
  • Turnaround time: 2 weeks
5. Launch

 

  • We’ll notify you when your campaign is ready to launch
  • Prep your dedicated person
  • Remember: You’ve got this!
6. During the Campaign

 

  • Our campaign strategist will follow up with you to check how everything’s going
  • We’ll send to a certain number of clients at a time to test the campaign
  • We’ll make adjustments based on the data
  • Follow-up communication every week
Client Reactivation Campaign
Six steps of converting long-lost patients into your biggest fans.
  • Icon of two hands holding a dollar sign
    1. Choose Your Offer
  • Line icon of a bull's eye
    2. Get Your Assets
  • Icon of a light bulb with assets
    3. Your Expectations
  • Line icon of people with light bulb
    4. Our Role
  • Icon of a megaphone
    5. Launch
  • Icon of magnifying glass over line chart
    6. During the Campaign
What's Next?
Treatment Acceptance Campaign
Six steps of turning outstanding treatment into easy revenue.
  • Icon of two hands holding a dollar sign
    1. Choose Your Offer
  • Line icon of a bull's eye
    2. Get Your Assets
  • Icon of a light bulb with assets
    3. Your Expectations
  • Line icon of people with light bulb
    4. Our Role
  • Icon of a megaphone
    5. Launch
  • Icon of magnifying glass over line chart
    6. During the Campaign
What's Next?
1. Choose Your Offer

 

Invisalign Offers:

  • Offer 1: $500 off treatment or have an Invisalign Day 
  • Offer 2: Free whitening/nightguard at the end of treatment
  • No Offer: Keep it only educational*

*If you decide not to have an offer, send us a smile reveal video or before-and-after case study. 

Veneer Offers:

  • Offer 1: $2000 off treatment 
  • Offer 2: Free whitening/nightguard at the end of treatment
  • No Offer: Keep it only educational*

*If you decide not to have an offer, send us a smile reveal video or before-and-after case study. 

Crown Offers:

  • Offer 1: $200 off treatment 
  • Offer 2: Free whitening/nightguard at the end of treatment
  • No Offer: Keep it only educational*

*If you decide not to have an offer, send us a smile reveal video or before-and-after case study. 

2. Get Your Assets

 

First, let’s fill out a survey together!

Assets we need:

  • Email list of patients with outstanding treatment that’s service-specific (.csv)
  • Your offer (we’ll pick it together)
  • Voicemail recording (we have scripts!)
  • Photos/videos of your offer (optional)*
  • Before-and-after photos (optional)
  • Smile reveal video (optional)

*Want to better your conversion rate? See these custom photo and video examples.

Get better conversion rates by...
...creating videos!

All videos can be recorded from your phone to appear natural (behind the scenes) and don’t feel staged or scripted.

Imagine a client comes in and starts recording a casual walk-through into your office filmed in a way that they would post and share on their social media account (such as an Instagram story).

Videos do not have to include audio or voiceover either! We can add music and graphics on our own.

Try to record videos in both horizontal and vertical formats… especially vertical!!!

...taking photos!

All photos can be taken with your phone to appear natural and behind the scenes.

Photos shouldn’t feel staged or professional.

Imagine a client comes in and starts taking candid photo shots throughout your office or asks to take a selfie with the doctor or another team member in a way that they would post and share on their social media account (such as an Instagram story).

Relationship-Nurturing Newsletter
Super simple steps to create raving fans in your patient base.
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    1. Choose Newsletter Style
  • Icon of a light bulb with assets
    2. Your Topics
  • Line icon of people with light bulb
    3. Our Role
  • Icon of a megaphone
    4. Launch
  • Icon of magnifying glass over line chart
    5. During the Campaign
What's Next?
1. Choose Newsletter Style

 

This ain’t your grandma’s newsletter. We’ve spiced it up!

Let’s pick your style.

 

2. Your Topics

 

First, let’s fill out a survey together!

Assets we need:

  • Email list of your patient database (.csv)
  • Photos (optional)
3. Our Role

 

  • Campaign set up (once all assets are received)
  • We’ll write and set up the texts, and emails
  • Turnaround time: 2 weeks
4. Launch

 

  • We’ll notify you when your newsletter is ready to launch
  • Give us the thumbs up
  • Launch!
5. During the Campaign

 

  • Look at Roadside Connect to see how your newsletter is doing (watch video)
  • We’ll make adjustments based on the data
Yahoo!

Let’s set a deadline for your campaign assets.

Once you send those to your Account Manager, Milena will take over and get your campaign rocking and rolling.

And Don't Forget!