“My team and I are too busy for online marketing.”
Do you feel this way?
Does online marketing feel like something unnecessary?
It is normal to be overwhelmed, confused, or frustrated by the ever-changing landscape of dental marketing – it takes time just to keep up with the latest trends.
However, the hard truth is that traditional methods just don’t work anymore. Being “too busy” is no longer a valid excuse because like all businesses, you want more success, which is why you must be interested in online marketing.
While you may be dipping your toes into online marketing, your competition is getting fully immersed and seeing the benefits. Don’t be left behind while your competition moves forward – if you are not marketing online, your business is invisible to millions.
Let’s look at some avenues you need to use online and the benefits you can receive.
Your website represents you! So, if your website has a fresh design and is using the latest responsive technology, this shows the consumer you’re modern, professional, and keeping up with changes – which, funnily enough, is what they will want to see in your practice.
Social Media & Blogging
You need more than just a presence on social media; you need to be active to interact, create new relationships, and build trust. Make your current patients feel special and “wow” the new ones coming through your door.
The facts show a staggering “41% of people said social media would affect their choice of a specific doctor, hospital, or medical facility.”
What does your social media say about you?
Pay Per Click
What is the primary aim of marketing? To get new patients. Online advertising has proven to be one the most affective ways to achieve that goal. Use advertising to appear at the top of Google search, in the news feed of Facebook, or even on mobile. PPC = results, it’s that simple.
Everyone wants to be at the top of Google searches because that gets the most clicks, but imagine being top of Google for keywords that really matter to your business.
Are you happy with your SEO?
In todays marketing world you can’t just rely solely on referrals and you can’t rely entirely on a marketing agency to do all your marketing; it is important for you and your team to get involved. So yes – it will take time and effort to market online. But it’s so worth it.
Keep your brand moving forward with online dental marketing. If you haven’t got the time, make the time; otherwise the day might come when you’ll have all the time in the world but no business.