Keeping up with your social media pages can take up a good chunk of your day. However, it is crucial to stay updated with your pages in order to market your business. Today, we will share some of the changes among some social media networks and how small businesses use social media.
Inside Facebook released a post explaining Facebook is allowing users the option to decide whether or not they receive notifications from a brands page. When a user likes a page, a drop-down menu will appear having options such as “Get Notifications” and “Show in News Feed.” This is the first time Facebook is allowing this option for page brands, and this can help your practice’s social media in the long run. Of course, it is up to your patients to decide whether they want notifications from your practice’s Facebook page, but you can send out a post explaining how patients can receive your notifications and have it appear in their News Feed. You can also make fliers explaining this option and post it around the office so your patients can see it. Once patients request to be notified of your updates, they will receive desktop and mobile alerts whenever you post updates. This is a great way for you to post campaigns or updates about your dental practice. Are you and your practice participating in a coat drive? You can write a Facebook post about it, and your patients will receive that update via phone or computer. If you want to learn more about the new Facebook notifications, you can view Inside Facebook’s blog post by clicking here.
Have you ever had any frustrations with Facebook’s algorithms? Facebook is always trying to find new ways to help Branding pages succeed so they are having a beta test with a tab called “Pages Feed” where users can click on this link and only receive updates from brand pages they like. Unlike the main feed, where posts have to be engaging and interactive in order to appear, the “Pages Feed” seems to be unfiltered so patients will be able to see all of your posts. This possible feature could be a great way to have your patients stay updated on your practice. What do you think? If the test succeeds, do you think “Pages Feed” will benefit your practice? Read the full blog and share your thoughts with us by commenting below!