Advertising on Twitter: What You Need to Know
Since Facebook’s IPO, Facebook ads have been in the headlines quite a bit. But, did you know that Twitter offers an ads platform (and shares too) as well?
The first things you might think is, “why should I care and how can that help my dental practice?” Both are great questions. This blog will answer those questions by briefly outlining the various options that exist within the Twitter advertising dashboard.
When starting your Twitter journey, the first goal is to generate new followers. Promoted accounts are the fastest way to do this. These ads allow you to appear in front of the right people through a variety of targeting features including interests, geography, and location.
Another great feature is your profile will appear in the “Who to Follow” box on the left hand side of users’ timelines. Twitter uses an algorithm to identify people that would most likely be interested in your dental practice’s page and then promotes your account to them.
So how much does this option cost? Well, Twitter only charges you when your account gets followed. That’s right, you will only get charged when you get results. You can track these results in the Twitter Analytics tool.
These are just like regular tweets but with the added bonus of reaching the right people at the right time. Normally, your tweets are restricted to only appear in front of your followers, but promoted tweets allow your practice to target potential leads or clients that are not following you yet.
Much like promoted accounts, Twitter offers the ability to target people through interests, geography, and location. Additionally, you can target similar accounts to your followers and based on what people are currently tweeting about.
These tweets appear in the timeline and search results of users, which provides larger reach and visibility. Also, they can be geared to specific devices such as mobile, tablet, or desktop.
A “trend” is a current popular topic on Twitter. These trends appear on the left hand side of a user’s timeline, which is prime real estate to give you increased exposure.
You can create a hashtag to become the clickable link to one of your promoted tweets on the same subject e.g. #dentalday. When you promote your trend, it will appear at the top of the trends list for an entire day, which is great exposure. Some trends include upcoming events, special offers, or educational material.
The trend will link to a promoted tweet and can be targeted by country or worldwide. Promoted trends come complete with an analytics dashboard too to track results.
So, why not be a trend setter in the dental industry and give it a go?
Social media advertising does not start and end at Facebook. Twitter offers a variety of options to help promote your dental practice. Remember, Twitter will only charge when you receive engagement-you only pay for success.
These ads are a great way to get through all the noise on Twitter. They are especially useful for promoting really important information you don’t want people to miss.
If you would like to give advertising on Twitter a go, click here.
Have you ever used Twitter Ads for your business? What were your results?