Our entire team is sending positivity your way and a virtual hug (or elbow bump!) during these uncertain and stressful times.

As a small business ourselves, we want to do all we can to support other businesses that will be affected in the days ahead.

We’ve put together tips, ideas, and resources to help your business create positivity, reassurance, and value for your communities.

First and above all, we want to help you help others.❤️

Check back regularly, as we’re updating our resources frequently.

Is social media a part of your dental marketing strategy? If so, statistics are your new best friend!

How so?

I love this quote on the topic from  Opens a new tab to the source of the quote. Hootsuite:

Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa: you could use dried-out flakes, but—why would you? If you’re looking to impress, you want to source the freshest available.

Now is a great time to evaluate:

  • How is your practice using social media?
  • Are you getting engagement?
  • Should you adjust the type of content you’re sharing?
  • Which platforms are best for your audience?
  • Is it a good time to test out advertising? 

With that said, here are 15 of the “freshest” stats to help you flavor your dental marketing strategy:

Social media statistics

97% of consumers used social media in the past month

97% of consumers used social media in the past month.
Opens a new tab to the source of the stat. Global Web Index

Takeaway: Your target audience IS. ON. SOCIAL. MEDIA. Period. Therefore, it should be an essential part of your marketing Opens to a Roadside blog post about common social media mistakes. strategy.

50% of the global population is using social media – 3.8 billion people (9.2% increase over 2019).
Opens a new tab to the source of the stat. Hootsuite

43% of consumers use social media when researching things to buy

43% of consumers use social media when researching things to buy.
Opens a new tab to the source of the stat. Hootsuite

Finding “funny and entertaining” content is the fastest-growing reason for using social.
Opens a new tab to the source of the stat. Global Web Index

Takeaway: Don’t be afraid of showing off your practice’s personality! Have FUN and share content that your audience will enjoy, including dental jokes, memes, quotes, and so on. REAL-LIFE example: Here’s an AMAZING Opens a new tab to a video. mockumentary from ProGrin Dental that makes us laugh every single time we watch it! 

27% of social media users say they find new products through paid social ads (following word-of-mouth, TV ads, and search engines).
Opens a new tab to the source of the stat. Hootsuite

The average Facebook user has clicked 12 ads in the last 30 days.
Opens a new tab to the source of the stat. Hootsuite

54% use social media to research products.
Opens a new tab to the source of the stat. Global Web Index

Takeaway: Consider using Opens a new tab to a post about getting started with Facebook ads. paid social ads to introduce your brand to a larger audience.

In 2019, people spent 2 hours and 24 minutes on social media each day, across devices

In 2019, people spent 2 hours and 24 minutes on social media each day, across devices.
Opens a new tab to the source of the stat. Global Web Index

68% of Americans use Facebook and 74% of Facebook users check it daily.
Opens a new tab to the source of the stat. Pew Research Center

As of late 2019, Instagram has 1 billion monthly active users, and 500 million of them use it daily.
Opens a new tab to the source of the stat. Statista

Takeaway: Different platforms appeal to different users, so think about your demographics and Opens to a Roadside blog post about common social media mistakes. choose the right social platforms for your practice. 

YouTube is the second-largest search engine globally.
Opens a new tab to the source of the stat. HubSpot

YouTube is the preferred form of social media marketing worldwide, preferred by 83% of all consumers.
Opens a new tab to the source of the stat. Hubspot

54% of people want marketers to produce more video content.
Opens a new tab to the source of the stat. Hubspot

Takeaway: Video is too important to ignore in your dental marketing efforts! If you’re new to video, check out our Opens to a Roadside blog post about video. easy tips and resources to get started.

TikTok reports having 800 million monthly active users worldwide.
Opens a new tab to the source of the stat. AdAge

In early 2019, TikTok was the third-most downloaded app globally.
Opens a new tab to the source of the stat. Business of Apps

Takeaway: TikTok’s popularity is growing by the second, and its users spend almost 52 minutes each day on the app. There’s a ton of opportunity there! Is TikTok right for your practice? Maybe! Opens in a new tab to a blog post about TikTok. Check out what these brands are doing for inspiration.

Final takeaways

Social media is not static – it’s rapidly evolving and changing.

Therefore, it’s vital to regularly review and adapt your strategy. We hope these social media statistics help you do so!

Take your social media efforts a step further by Opens to a Roadside blog post about the best times to post on social. posting when your audience is online. And don’t forget to avoid these Opens to a Roadside blog post about common social media mistakes. 12 common mistakes!

Which of these stats was most eye-opening to you? Share your thoughts in the comments below!

Editor’s note: This post was originally published in 2013 and has been updated with current social media statistics.

Can't find what you're looking for?
Try giving it a search