15 Mind-Blowing Social Media Statistics Every Dental Practice Needs to Know

· 4 min read

Is social media a part of your dental marketing strategy? If so, statistics are your new best friend!

How so?

I love this quote on the topic from  Opens a new tab to the source of the quote. Hootsuite:

Social media statistics are a key ingredient in any social media marketing strategy. And by ingredient we mean they’re like the cilantro in your salsa: you could use dried-out flakes, but—why would you? If you’re looking to impress, you want to source the freshest available.

Now is a great time to evaluate:

  • How is your practice using social media?
  • Are you getting engagement?
  • Should you adjust the type of content you’re sharing?
  • Which platforms are best for your audience?
  • Is it a good time to test out advertising? 

With that said, here are 15 of the “freshest” stats to help you flavor your dental marketing strategy:

Social media statistics

97% of consumers used social media in the past month

97% of consumers used social media in the past month.
Opens a new tab to the source of the stat. Global Web Index

Takeaway: Your target audience IS. ON. SOCIAL. MEDIA. Period. Therefore, it should be an essential part of your marketing Opens to a Roadside blog post about common social media mistakes. strategy.

50% of the global population is using social media – 3.8 billion people (9.2% increase over 2019).
Opens a new tab to the source of the stat. Hootsuite

43% of consumers use social media when researching things to buy

43% of consumers use social media when researching things to buy.
Opens a new tab to the source of the stat. Hootsuite

Finding “funny and entertaining” content is the fastest-growing reason for using social.
Opens a new tab to the source of the stat. Global Web Index

Takeaway: Don’t be afraid of showing off your practice’s personality! Have FUN and share content that your audience will enjoy, including dental jokes, memes, quotes, and so on. REAL-LIFE example: Here’s an AMAZING Opens a new tab to a video. mockumentary from ProGrin Dental that makes us laugh every single time we watch it! 

27% of social media users say they find new products through paid social ads (following word-of-mouth, TV ads, and search engines).
Opens a new tab to the source of the stat. Hootsuite

The average Facebook user has clicked 12 ads in the last 30 days.
Opens a new tab to the source of the stat. Hootsuite

54% use social media to research products.
Opens a new tab to the source of the stat. Global Web Index

Takeaway: Consider using Opens a new tab to a post about getting started with Facebook ads. paid social ads to introduce your brand to a larger audience.

In 2019, people spent 2 hours and 24 minutes on social media each day, across devices

In 2019, people spent 2 hours and 24 minutes on social media each day, across devices.
Opens a new tab to the source of the stat. Global Web Index

68% of Americans use Facebook and 74% of Facebook users check it daily.
Opens a new tab to the source of the stat. Pew Research Center

As of late 2019, Instagram has 1 billion monthly active users, and 500 million of them use it daily.
Opens a new tab to the source of the stat. Statista

Takeaway: Different platforms appeal to different users, so think about your demographics and Opens to a Roadside blog post about common social media mistakes. choose the right social platforms for your practice. 

YouTube is the second-largest search engine globally.
Opens a new tab to the source of the stat. HubSpot

YouTube is the preferred form of social media marketing worldwide, preferred by 83% of all consumers.
Opens a new tab to the source of the stat. Hubspot

54% of people want marketers to produce more video content.
Opens a new tab to the source of the stat. Hubspot

Takeaway: Video is too important to ignore in your dental marketing efforts! If you’re new to video, check out our Opens to a Roadside blog post about video. easy tips and resources to get started.

TikTok reports having 800 million monthly active users worldwide.
Opens a new tab to the source of the stat. AdAge

In early 2019, TikTok was the third-most downloaded app globally.
Opens a new tab to the source of the stat. Business of Apps

Takeaway: TikTok’s popularity is growing by the second, and its users spend almost 52 minutes each day on the app. There’s a ton of opportunity there! Is TikTok right for your practice? Maybe! Opens in a new tab to a blog post about TikTok. Check out what these brands are doing for inspiration.

Final takeaways

Social media is not static – it’s rapidly evolving and changing.

Therefore, it’s vital to regularly review and adapt your strategy. We hope these social media statistics help you do so!

Take your social media efforts a step further by Opens to a Roadside blog post about the best times to post on social. posting when your audience is online. And don’t forget to avoid these Opens to a Roadside blog post about common social media mistakes. 12 common mistakes!

Which of these stats was most eye-opening to you? Share your thoughts in the comments below!

Editor’s note: This post was originally published in 2013 and has been updated with current social media statistics.

2 comments on “15 Mind-Blowing Social Media Statistics Every Dental Practice Needs to Know”

  1. Avatar

    Gil Pauley

    Nice article. Just Tweeted it @bellevuedentist

    Reply
    1. Avatar

      Whitney Speir

      Thanks Gil! We appreciate the share!

      Reply

Leave a Reply

Your email address will not be published. Required fields are marked *