Online Marketing News You Just Can’t Miss – November 2016
Are you making the most of the new Instagram Stories updates? Have you managed to keep up with what’s new on Facebook? As usual, we have scoured the web to find the top news stories that impact you and your online marketing.
These articles will help your small business not only to keep up with but actually stay ahead of the major online marketing updates.
This Month’s Online Marketing News:
Facebook Updates Metrics and Reporting
Facebook is making changes to its metrics and reporting. Their goal? “To communicate more regularly about our metrics, so that our partners can focus on doing what they do best — serving their customers — with the best insights possible.” So, the new update should make it easy for you to know what works and keep doing it.
An Easier Way to Manage Interactions Across Facebook, Instagram, and Messenger
It can sometimes be hard to keep up with all the different communications coming from your various social accounts. Good news! Facebook has now “made it possible for businesses to link their Facebook, Messenger, and Instagram accounts so that they can manage communications across all three channels in a single place.” How much easier does that sound?
Instagram Stories Updates: Boomerang, Mentions, and Links
As we have said before, Instagram Stories is a great way to personalize your business and connect with your customers. Recent Instagram Stories updates include the ability to now add a “See More” link to your story. This link can be used to direct people to your website or blog!
New Tools to Shape Conversations in Your Comments Section
Is your YouTube channel a bustling center of communication? Would you like an easy way to acknowledge comments from your community? YouTube is “excited to roll out new comment features, including: Pinned comments, Creator hearts, and Creator usernames.” These are sure to save you time and keep the conversation flowing in your video comment section.
5 Lead Generation Ideas to Help You Increase Your Website’s Conversion Rates
We all want more website conversions, don’t we? This in-depth blog post from Moz highlights the latest lead generation ideas you can use for your site. Find out how to put call to action buttons in the reader’s natural eye path, how to use pop ups and slide-in forms the right way, and how to use social media strategically for lead generation.
The Secret to Writing Website Content to Beat Your Competitors [Free Download]
Get the secret to writing great content for the web in Roadside Dental Marketing’s blog. You don’t want to miss out on this exclusive insight.
Online Marketing Opportunities are Always Changing!
There is always something new in the world of online marketing, so why not let us be your guide?